In the midst of all the arguement over the aging of the CBS-FM audience("they're all dead or dying,and all they purchase is prescription drugs") the obvious has escaped everyone. CBS-FM first took a tumble when they abandoned their core audience(50s,Doo Wop Show,early 60s,girl groups, "Another 'Lost" Oldie",etc) and started replacing these gems with records by Barry Manilow,Toto,and early 80s ballads,Air Supply and the like; CBS-FM,to my recollection,was doing just fine until they consulted themselves into lower billing and lesser audience.and THAT'S THAT!
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What did damage to CBS-FM?
- Thread starter lalumia
- Start date
The damage was that WCBS-FM jumped to updating their playlist too quickly. Either making the transition more gradual or waiting it out a bit until the listeners came to them. I would have suggested going more gradually. IIRC, they were playing some mid 80s soft rock like "Higher Love" from Steve Winwood. A little too much too soon...
Jacko<P ID="signature">______________
I live for my dream,
And a pocket full of gold.
</P>
Jacko<P ID="signature">______________
I live for my dream,
And a pocket full of gold.
</P>
> The damage was that WCBS-FM jumped to updating their
> playlist too quickly. Either making the transition more
> gradual or waiting it out a bit until the listeners came to
> them. I would have suggested going more gradually. IIRC,
> they were playing some mid 80s soft rock like "Higher Love"
> from Steve Winwood. A little too much too soon...
>
> Jacko
>well, my point is, they didn't suffer any erosion until they pulled a switch on the core base of fans,people who luved 50s,doo wop,early sixties,girl groups,etc.people in their 50s, their 40s, their 30s and their 20s, who luved the genre itself,it was totally uncalled for and disorienting, because some genius didn't realize that an 18 year old rock fan would still rather hear the Stones and the Beatles,or Bob Dylan and Donovan,rather than Toto and "The Pina Colada Song", just as successful classical music stations didn't switch over to the ELP version of "Pictures At an exhibition" because their core audience had died 250 years ago; these ad agencies arguements are so ridiculous and meaningless,and are a good reason to explain why mainstream radio itself is eroding under the guidance of accountants and bean counters who are TOTALLY out of touch with the radio listening audience.These same bean counters would have NEVER given Howard Stern or hip hop radio the green light,either!
<P ID="edit"><FONT class="small">Edited by lalumia on 11/01/05 02:26 AM.</FONT></P>
> playlist too quickly. Either making the transition more
> gradual or waiting it out a bit until the listeners came to
> them. I would have suggested going more gradually. IIRC,
> they were playing some mid 80s soft rock like "Higher Love"
> from Steve Winwood. A little too much too soon...
>
> Jacko
>well, my point is, they didn't suffer any erosion until they pulled a switch on the core base of fans,people who luved 50s,doo wop,early sixties,girl groups,etc.people in their 50s, their 40s, their 30s and their 20s, who luved the genre itself,it was totally uncalled for and disorienting, because some genius didn't realize that an 18 year old rock fan would still rather hear the Stones and the Beatles,or Bob Dylan and Donovan,rather than Toto and "The Pina Colada Song", just as successful classical music stations didn't switch over to the ELP version of "Pictures At an exhibition" because their core audience had died 250 years ago; these ad agencies arguements are so ridiculous and meaningless,and are a good reason to explain why mainstream radio itself is eroding under the guidance of accountants and bean counters who are TOTALLY out of touch with the radio listening audience.These same bean counters would have NEVER given Howard Stern or hip hop radio the green light,either!
<P ID="edit"><FONT class="small">Edited by lalumia on 11/01/05 02:26 AM.</FONT></P>
I
Ivan
Guest
> The damage was that WCBS-FM jumped to updating their
> playlist too quickly. Either making the transition more
> gradual or waiting it out a bit until the listeners came to
> them. I would have suggested going more gradually. IIRC,
> they were playing some mid 80s soft rock like "Higher Love"
> from Steve Winwood. A little too much too soon...
>
> Jacko
>
I agree. They started playing 70s Disco too early. A consultant somewhere really goofed.
I believe that the problem truly lies in the inability of Clear Channel (KTU only), Cox, and Infinity to prgram NYC. They seem to try to apply the same rules that apply to Cincinnati, Amarillo to New York. Historically, the stations that ruled in New York were those stations that really connected with their audience. They made themselves a part of the NYC sky-line.
WCBS (I do not see this happening with a jockless Jack).
WNEW (The new incarnation has a chance).
WKTU (Old and Current, but not the same since CC takeover).
WLTW (Station may end up slipping).
WQHT (Must avoid more controversy).
WRKS (Doing just fine).
WBLS (May be on the right track. New morning show is great).
WABC (ABC is New York, or W. Palm Beach?)
WCBS AM News! Yes.
WINS Ditto
WFAN (Doing great. Every market should have the one good sports station).
WPLJ (Not what they used to be).
WADO AM (WADO is the Hispanic audience what ABC is the Anglos).
WWPR CC does know how to program a good Urban).
> playlist too quickly. Either making the transition more
> gradual or waiting it out a bit until the listeners came to
> them. I would have suggested going more gradually. IIRC,
> they were playing some mid 80s soft rock like "Higher Love"
> from Steve Winwood. A little too much too soon...
>
> Jacko
>
I agree. They started playing 70s Disco too early. A consultant somewhere really goofed.
I believe that the problem truly lies in the inability of Clear Channel (KTU only), Cox, and Infinity to prgram NYC. They seem to try to apply the same rules that apply to Cincinnati, Amarillo to New York. Historically, the stations that ruled in New York were those stations that really connected with their audience. They made themselves a part of the NYC sky-line.
WCBS (I do not see this happening with a jockless Jack).
WNEW (The new incarnation has a chance).
WKTU (Old and Current, but not the same since CC takeover).
WLTW (Station may end up slipping).
WQHT (Must avoid more controversy).
WRKS (Doing just fine).
WBLS (May be on the right track. New morning show is great).
WABC (ABC is New York, or W. Palm Beach?)
WCBS AM News! Yes.
WINS Ditto
WFAN (Doing great. Every market should have the one good sports station).
WPLJ (Not what they used to be).
WADO AM (WADO is the Hispanic audience what ABC is the Anglos).
WWPR CC does know how to program a good Urban).
'Jack's" New Slogan;"we play what we want...
"Cos we KNOW that NO ONE is listening, ANYWAY!
> They actually played Barry Manilow, Toto and early 80's
> ballads, Air Supply and the like on the Oldies WCBS?
>
> Who or what was the mental giant behind that?
>
> It's not time for the 80's to be oldies. Grim.
>
"Cos we KNOW that NO ONE is listening, ANYWAY!
> They actually played Barry Manilow, Toto and early 80's
> ballads, Air Supply and the like on the Oldies WCBS?
>
> Who or what was the mental giant behind that?
>
> It's not time for the 80's to be oldies. Grim.
>
Re: Not the reasons nor the reasoning.
> these ad agencies arguements are so ridiculous and
> meaningless,and are a good reason to explain why mainstream
> radio itself is eroding under the guidance of accountants
> and bean counters who are TOTALLY out of touch with the
> radio listening audience.
Short version.
1. Major companies determine who is most likely to use thier goods and services.
2. They hire an ad agency to tell the story.
3. They tell the ad agency who thier consumer base is.
4. The ad agency says, "Yes, sir."
5. The ad agency buys media that reach the client's target.
6. The word "radio format" is not part of the discussion.
> These same bean counters would have
> NEVER given Howard Stern or hip hop radio the green
> light,either!
Actually, hip hop radio evolved after colsolidation, under programmers working for the larger of the new consolidated companies.
Stern was developed under one of the leading proponents of consolidations, Mel Karmazin, who wanted to buy more stations than he could own previously.
>
> these ad agencies arguements are so ridiculous and
> meaningless,and are a good reason to explain why mainstream
> radio itself is eroding under the guidance of accountants
> and bean counters who are TOTALLY out of touch with the
> radio listening audience.
Short version.
1. Major companies determine who is most likely to use thier goods and services.
2. They hire an ad agency to tell the story.
3. They tell the ad agency who thier consumer base is.
4. The ad agency says, "Yes, sir."
5. The ad agency buys media that reach the client's target.
6. The word "radio format" is not part of the discussion.
> These same bean counters would have
> NEVER given Howard Stern or hip hop radio the green
> light,either!
Actually, hip hop radio evolved after colsolidation, under programmers working for the larger of the new consolidated companies.
Stern was developed under one of the leading proponents of consolidations, Mel Karmazin, who wanted to buy more stations than he could own previously.
>
> I agree. They started playing 70s Disco too early. A
> consultant somewhere really goofed.
I don't think that they used a consultant to pick the music, ever. If they even had a consultant.
Stations in markets this size use research, which is just another term for "talking with the listener." Any format modifications were undoubtedly based on listener feedback in the demos they wanted to reach... uder 55.
>
> I believe that the problem truly lies in the inability of
> Clear Channel (KTU only), Cox, and Infinity to prgram NYC.
> They seem to try to apply the same rules that apply to
> Cincinnati, Amarillo to New York.
The "rules" that apply to NY or Cincinnati or Amarillo are the same! Rule 1 is, "talk to the listener and find out what they want." Rule 2 is, "do it."
> Historically, the stations
> that ruled in New York were those stations that really
> connected with their audience. They made themselves a part
> of the NYC sky-line.
This is true in Bismark (KFYR) or Birmingham (Jamz) or Boston (WBZ) as much as it is in NY. A good station resonates, and gets good ratings in its target. A bad one does not. Good and bad have to do with how well you follow rules 1 and 2 above.
> WCBS (I do not see this happening with a jockless Jack).
> WNEW (The new incarnation has a chance).
> WKTU (Old and Current, but not the same since CC takeover).
> WLTW (Station may end up slipping).
> WQHT (Must avoid more controversy).
> WRKS (Doing just fine).
> WBLS (May be on the right track. New morning show is great).
>
> WABC (ABC is New York, or W. Palm Beach?)
> WCBS AM News! Yes.
> WINS Ditto
> WFAN (Doing great. Every market should have the one good
> sports station).
> WPLJ (Not what they used to be).
> WADO AM (WADO is the Hispanic audience what ABC is the
> Anglos).
> WWPR CC does know how to program a good Urban).
>
> consultant somewhere really goofed.
I don't think that they used a consultant to pick the music, ever. If they even had a consultant.
Stations in markets this size use research, which is just another term for "talking with the listener." Any format modifications were undoubtedly based on listener feedback in the demos they wanted to reach... uder 55.
>
> I believe that the problem truly lies in the inability of
> Clear Channel (KTU only), Cox, and Infinity to prgram NYC.
> They seem to try to apply the same rules that apply to
> Cincinnati, Amarillo to New York.
The "rules" that apply to NY or Cincinnati or Amarillo are the same! Rule 1 is, "talk to the listener and find out what they want." Rule 2 is, "do it."
> Historically, the stations
> that ruled in New York were those stations that really
> connected with their audience. They made themselves a part
> of the NYC sky-line.
This is true in Bismark (KFYR) or Birmingham (Jamz) or Boston (WBZ) as much as it is in NY. A good station resonates, and gets good ratings in its target. A bad one does not. Good and bad have to do with how well you follow rules 1 and 2 above.
> WCBS (I do not see this happening with a jockless Jack).
> WNEW (The new incarnation has a chance).
> WKTU (Old and Current, but not the same since CC takeover).
> WLTW (Station may end up slipping).
> WQHT (Must avoid more controversy).
> WRKS (Doing just fine).
> WBLS (May be on the right track. New morning show is great).
>
> WABC (ABC is New York, or W. Palm Beach?)
> WCBS AM News! Yes.
> WINS Ditto
> WFAN (Doing great. Every market should have the one good
> sports station).
> WPLJ (Not what they used to be).
> WADO AM (WADO is the Hispanic audience what ABC is the
> Anglos).
> WWPR CC does know how to program a good Urban).
>
For anyone who listened to WCBSFM over the years like i have, CBSFM Oldies 101.1 always had 80s music in their playlist including the song Higher Love by Steve Winwood. All's CBSFM did in 2003 was threw in a little more cuts daily from the 80s that was it. And this is what made CBSFM different from all the other cookie cutter oldies stations, one they had the best djs, 2 they playd oldies from 55-89 which no other oldies wanted to do, a lot of oldies stations acted like the music died before or after 1975 which was no good. This is why many consultants push the oldies stations today to have their format range 1964-1979. No matter how you look at it 70's disco is oldies and the kind of 80s music cbsfm was playing was also oldies. In this day and age oldies stations should be going up to around 82 or 84 or 85 with the oldies not stop before 75 or at 75 or just stop at 1978 or 1979 but one thing i disagree with is how oldies stations abadon the 55-63 music, they should have those cuts maybe twice and hour in their daily playlists.
> The damage was that WCBS-FM jumped to updating their
> playlist too quickly. Either making the transition more
> gradual or waiting it out a bit until the listeners came to
> them. I would have suggested going more gradually. IIRC,
> they were playing some mid 80s soft rock like "Higher Love"
> from Steve Winwood. A little too much too soon...
>
> Jacko
>
> The damage was that WCBS-FM jumped to updating their
> playlist too quickly. Either making the transition more
> gradual or waiting it out a bit until the listeners came to
> them. I would have suggested going more gradually. IIRC,
> they were playing some mid 80s soft rock like "Higher Love"
> from Steve Winwood. A little too much too soon...
>
> Jacko
>
A
am-fm
Guest
Number 1: Replacing Joe McCoy
Number 2: Replacing The Doo Wop Shop, only to bring back a pre-64 show a year later
Number 3: Leting Dan Ingram go over something as stupid as money
Number 4: Messing with the logo (a classic thats instantly recognizable) and the website
Number 5: Changing the moniker, only to change it back
Number 6: Switching V/O talent, only to go back to Ziggy for the webstream
Number 7: Mickey Dolenz - great talent, not so great DJ. Especially in the morning
I beleve that Joe could have segued CBS-FM into a late 60's based format, while still keeping the pre 64 fans happy (doo-wop shop, jukebox saturday night, sounds of the city), and still retaining the talent that make CBS-FM what it was.<P ID="signature">______________
AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.125.155:8010
Oldies Board co-moderator</P>
Number 2: Replacing The Doo Wop Shop, only to bring back a pre-64 show a year later
Number 3: Leting Dan Ingram go over something as stupid as money
Number 4: Messing with the logo (a classic thats instantly recognizable) and the website
Number 5: Changing the moniker, only to change it back
Number 6: Switching V/O talent, only to go back to Ziggy for the webstream
Number 7: Mickey Dolenz - great talent, not so great DJ. Especially in the morning
I beleve that Joe could have segued CBS-FM into a late 60's based format, while still keeping the pre 64 fans happy (doo-wop shop, jukebox saturday night, sounds of the city), and still retaining the talent that make CBS-FM what it was.<P ID="signature">______________
AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.125.155:8010
Oldies Board co-moderator</P>
O
OldiesCat
Guest
CBS-FM?
Not entirely true.
IMHO, CBS-FM's erosion began when they were too slow to get out of the 50's business. Their jocks were approaching retirement age and, in an era when 25-54 is "the" demo, the image of CBS-FM was TOO doo-wop/old oldies. The perception of CBS-FM was more of a golden age of radio and not enough of a contemporary station that just happened to be playing 60s and 70s music.
They waited too long, then tried to fix it with Micky Dolenz. It has nothing to do with "consultants" (always the easy blame target)- they didn't have a consultant. Before they knew it, they were behind the eight-ball and their billing was dropping.
> In the midst of all the arguement over the aging of the
> CBS-FM audience("they're all dead or dying,and all they
> purchase is prescription drugs") the obvious has escaped
> everyone. CBS-FM first took a tumble when they abandoned
> their core audience(50s,Doo Wop Show,early 60s,girl groups,
> "Another 'Lost" Oldie",etc) and started replacing these gems
> with records by Barry Manilow,Toto,and early 80s ballads,Air
> Supply and the like; CBS-FM,to my recollection,was doing
> just fine until they consulted themselves into lower billing
> and lesser audience.and THAT'S THAT!
>
Not entirely true.
IMHO, CBS-FM's erosion began when they were too slow to get out of the 50's business. Their jocks were approaching retirement age and, in an era when 25-54 is "the" demo, the image of CBS-FM was TOO doo-wop/old oldies. The perception of CBS-FM was more of a golden age of radio and not enough of a contemporary station that just happened to be playing 60s and 70s music.
They waited too long, then tried to fix it with Micky Dolenz. It has nothing to do with "consultants" (always the easy blame target)- they didn't have a consultant. Before they knew it, they were behind the eight-ball and their billing was dropping.
> In the midst of all the arguement over the aging of the
> CBS-FM audience("they're all dead or dying,and all they
> purchase is prescription drugs") the obvious has escaped
> everyone. CBS-FM first took a tumble when they abandoned
> their core audience(50s,Doo Wop Show,early 60s,girl groups,
> "Another 'Lost" Oldie",etc) and started replacing these gems
> with records by Barry Manilow,Toto,and early 80s ballads,Air
> Supply and the like; CBS-FM,to my recollection,was doing
> just fine until they consulted themselves into lower billing
> and lesser audience.and THAT'S THAT!
>
O
OldiesCat
Guest
damage to CBS-FM?
Can't have it both ways, era-wise. Mid 40-somethings (in the heart of the key sales demo) find very little satisfaction in any pre-Beatles/1964 music (and even some of the too-poppy stuff post-Beatles, like the Hermits & Gary/Playboys).
Actually, Coleman Research's last study on Oldies concluded that listeners in the 50-60 cell tolerated seventies music much better than people in their 40s liked 50s/pre-Beatles music.
It was hanging on to the old stuff that put CBS-FM in the unenviable position they had.
>
> I beleve that Joe could have segued CBS-FM into a late 60's
> based format, while still keeping the pre 64 fans happy
> (doo-wop shop, jukebox saturday night, sounds of the city),
> and still retaining the talent that make CBS-FM what it was.
>
Can't have it both ways, era-wise. Mid 40-somethings (in the heart of the key sales demo) find very little satisfaction in any pre-Beatles/1964 music (and even some of the too-poppy stuff post-Beatles, like the Hermits & Gary/Playboys).
Actually, Coleman Research's last study on Oldies concluded that listeners in the 50-60 cell tolerated seventies music much better than people in their 40s liked 50s/pre-Beatles music.
It was hanging on to the old stuff that put CBS-FM in the unenviable position they had.
>
> I beleve that Joe could have segued CBS-FM into a late 60's
> based format, while still keeping the pre 64 fans happy
> (doo-wop shop, jukebox saturday night, sounds of the city),
> and still retaining the talent that make CBS-FM what it was.
>
I've seen interviews with some of todays young pop stars and when asked who their inspirations are you'd be surprised how many list older musicians. People like the Beatles, Elvis, and even some of the old crooners like Sinatra and Tony Bennet and Country singers like Johnny Cash and Patsy Cline. I've even read interviews with black singers that idolize Patsy Cline. So believe it or not their ARE some younger folks that like the oldies. Look at how many oldies they sing on American Idol and every other talent show on TV. I've been listening to Elvis and the Beatles since I was a kid. Good tunes never go out of style, but much of todays pop is just throwaway. A month after it comes out your sick of it.
I
ItalianAce
Guest
Re: Not the reasons nor the reasoning.
The Reason WCBS-FM failed was because of the background echo they had in place when the DJs broadcasted.
lol, thats just a little fun joke. Im one of the few people that hated that d*mn echo chamber WCBS-FM had. The DJ's sounded like they were broadcasing in an empty ballroom or hallway where everything they said would echo into the background. I remember when "Opie and Anthony" did a skit about WCBS-FM, and how they were making fun of the echo thing.
Anthony--
<P ID="edit"><FONT class="small">Edited by ItalianAce on 11/02/05 06:04 PM.</FONT></P>
The Reason WCBS-FM failed was because of the background echo they had in place when the DJs broadcasted.
lol, thats just a little fun joke. Im one of the few people that hated that d*mn echo chamber WCBS-FM had. The DJ's sounded like they were broadcasing in an empty ballroom or hallway where everything they said would echo into the background. I remember when "Opie and Anthony" did a skit about WCBS-FM, and how they were making fun of the echo thing.
Anthony--
<P ID="edit"><FONT class="small">Edited by ItalianAce on 11/02/05 06:04 PM.</FONT></P>
Future Gold was played twice and hour on CBS-FM until 1985. Two current songs an hour. That was done since 1972.
> For anyone who listened to WCBSFM over the years like i
> have, CBSFM Oldies 101.1 always had 80s music in their
> playlist including the song Higher Love by Steve Winwood.
> All's CBSFM did in 2003 was threw in a little more cuts
> daily from the 80s that was it. And this is what made CBSFM
> different from all the other cookie cutter oldies stations,
> one they had the best djs, 2 they playd oldies from 55-89
> which no other oldies wanted to do, a lot of oldies stations
> acted like the music died before or after 1975 which was no
> good. This is why many consultants push the oldies stations
> today to have their format range 1964-1979. No matter how
> you look at it 70's disco is oldies and the kind of 80s
> music cbsfm was playing was also oldies. In this day and age
> oldies stations should be going up to around 82 or 84 or 85
> with the oldies not stop before 75 or at 75 or just stop at
> 1978 or 1979 but one thing i disagree with is how oldies
> stations abadon the 55-63 music, they should have those cuts
> maybe twice and hour in their daily playlists.
>
> > The damage was that WCBS-FM jumped to updating their
> > playlist too quickly. Either making the transition more
> > gradual or waiting it out a bit until the listeners came
> to
> > them. I would have suggested going more gradually. IIRC,
>
> > they were playing some mid 80s soft rock like "Higher
> Love"
> > from Steve Winwood. A little too much too soon...
> >
> > Jacko
> >
>
<P ID="signature">______________
[email protected]</P>
> For anyone who listened to WCBSFM over the years like i
> have, CBSFM Oldies 101.1 always had 80s music in their
> playlist including the song Higher Love by Steve Winwood.
> All's CBSFM did in 2003 was threw in a little more cuts
> daily from the 80s that was it. And this is what made CBSFM
> different from all the other cookie cutter oldies stations,
> one they had the best djs, 2 they playd oldies from 55-89
> which no other oldies wanted to do, a lot of oldies stations
> acted like the music died before or after 1975 which was no
> good. This is why many consultants push the oldies stations
> today to have their format range 1964-1979. No matter how
> you look at it 70's disco is oldies and the kind of 80s
> music cbsfm was playing was also oldies. In this day and age
> oldies stations should be going up to around 82 or 84 or 85
> with the oldies not stop before 75 or at 75 or just stop at
> 1978 or 1979 but one thing i disagree with is how oldies
> stations abadon the 55-63 music, they should have those cuts
> maybe twice and hour in their daily playlists.
>
> > The damage was that WCBS-FM jumped to updating their
> > playlist too quickly. Either making the transition more
> > gradual or waiting it out a bit until the listeners came
> to
> > them. I would have suggested going more gradually. IIRC,
>
> > they were playing some mid 80s soft rock like "Higher
> Love"
> > from Steve Winwood. A little too much too soon...
> >
> > Jacko
> >
>
<P ID="signature">______________
[email protected]</P>
Re: Not the reasons nor the reasoning.
That goes back to the reverb on WABC in the sixties. A subtle part of the nostalgia that made WCBS-FM a most special oldies station. It was as important as their wonderful jingles.
> lol, thats just a little fun joke. Im one of the few people
> that hated that d*mn echo chamber WCBS-FM had. The DJ's
> sounded like they were broadcasing in an empty ballroom or
> hallway where everything they said would echo into the
> background. I remember when "Opie and Anthony" did a skit
> about WCBS-FM, and how they were making fun of the echo
> thing.
>
>
> Anthony--
>
<P ID="signature">______________
[email protected]</P>
That goes back to the reverb on WABC in the sixties. A subtle part of the nostalgia that made WCBS-FM a most special oldies station. It was as important as their wonderful jingles.
> lol, thats just a little fun joke. Im one of the few people
> that hated that d*mn echo chamber WCBS-FM had. The DJ's
> sounded like they were broadcasing in an empty ballroom or
> hallway where everything they said would echo into the
> background. I remember when "Opie and Anthony" did a skit
> about WCBS-FM, and how they were making fun of the echo
> thing.
>
>
> Anthony--
>
<P ID="signature">______________
[email protected]</P>
Re: Not the reasons nor the reasoning.
> That goes back to the reverb on WABC in the sixties. A
> subtle part of the nostalgia that made WCBS-FM a most
> special oldies station. It was as important as their
> wonderful jingles.
>
That is so true! Done right, it's a nice bonus.
Done wrong, it's a disaster.
> That goes back to the reverb on WABC in the sixties. A
> subtle part of the nostalgia that made WCBS-FM a most
> special oldies station. It was as important as their
> wonderful jingles.
>
That is so true! Done right, it's a nice bonus.
Done wrong, it's a disaster.
- Status