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What does it mean that The CW has the ASPCA, Easter Seals and endangered elephants?

V

vchimpanzee

I was watching "Walker", a reboot of "Walker, Texas Ranger", which seems to do well with older people, and during the commercial breaks, which I fast-forwarded through for the most part, there were what might be called public service announcements. I don't know if that's the correct term, but the first one showed abused dogs. The second talked about endangered elephants but I didn't actually watch it. The third was for Easter Seals with smiling children in the hospital.

I asked at one point if it was helping a radio station to run "commercials" like this and was told they don't get paid and it was part of some requirement. If you actually hear PSAs on a radio station, I was told, it's in trouble.
 
They could be per inquiry where the station gets a percentage. There are some charities that have a high fund raising costs. Of course a little money is better than no money.
 
I've seen per-inquiry/direct response in the network ad blocks of traditional networks like ABC and CBS as well. Mainly on low viewership nights like Fridays and around holidays.
 
TheBigA said:
What does it mean? It means nobody is buying it. Very bad sign.

The question I'd ask is how many are coming from the network itself, and how many are from the cable company or local station.
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Finding it interesting that this supposedly young-skewing network is running documentaries about artists Johnny Cash and Abba on Saturday nights
 
gr8oldies said:
Finding it interesting that this supposedly young-skewing network is running documentaries about artists Johnny Cash and Abba on Saturday nights
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It was young-skewing, compared to the other broadcast networks. But before Nexstar took over the median prime time audiences of the broadcast nets were:

CW: 57 years old
Fox 57
NBC: 60
ABC: 61
CBS: 64

That's how dire the state of the broadcast TV industry is.

Source: Yes, the CW’s Average Viewer Is Actually 58 — Here’s How the Rest of Broadcast Stacks Up!
 
I also see them on network (CBS) daytime as well as CNN.

EricStein said:
I've seen per-inquiry/direct response in the network ad blocks of traditional networks like ABC and CBS as well. Mainly on low viewership nights like Fridays and around holidays.
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What I don’t get is how charity knows who to funnel “commission” to. Though I’ve never paid close attention I guess it’s possible they have a different response toll free number for each outlet they are running ads on. But they also tell people to sign up to donate via their website. They can’t go by zip code when I could have seen their ad on at least 5 different channels today.
 
PTBoardOp93 said:
It was young-skewing, compared to the other broadcast networks. But before Nexstar took over the median prime time audiences of the broadcast nets were:

CW: 57 years old
Fox 57
NBC: 60
ABC: 61
CBS: 64

That's how dire the state of the broadcast TV industry is.

Source: Yes, the CW’s Average Viewer Is Actually 58 — Here’s How the Rest of Broadcast Stacks Up!
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That's what happens when the majority of the CW's programming was easily available on Netflix and the affiliate base had terrible lead-in programming incompatible with the primetime block.

When the average CW affiliate either has wall-to-wall local news or wall-to-wall scripted court shows in their daytime lineup, what else do you expect?
 
Nathan Obral said:
When the average CW affiliate either has wall-to-wall local news or wall-to-wall scripted court shows in their daytime lineup, what else do you expect?
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The number of court shows and newscasts airing between 1pm and 6pm is totally irrelevant. The desired audience for Supergirl isn't watching TV at all at that time, and probably has no idea what is running on CW61 at 2pm
 
PTBoardOp93 said:
The desired audience for Supergirl isn't watching TV at all at that time, and probably has no idea what is running on CW61 at 2pm
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That's because next to no one in that demo was even watching it on local television to begin with. They were watching it on demand via Netflix.

The CW's business model pre-Nexstar was doomed to fail by that alone.
 
Larry said:
I also see them on network (CBS) daytime as well as CNN.


What I don’t get is how charity knows who to funnel “commission” to. Though I’ve never paid close attention I guess it’s possible they have a different response toll free number for each outlet they are running ads on. But they also tell people to sign up to donate via their website. They can’t go by zip code when I could have seen their ad on at least 5 different channels today.
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the phone number.. often times there will be a seperate phone number for one particular network
 
I have seen those ads along with the national brands as well while watching The CW live and or OnDemand on Charter Spectrum if I don't watch it live and have something else to watch on another channel cable or broadcast. I say CW6/West Michigan has a lot of local PSA and what you would see on a subchannel with the buy direct ads only local ad I have seen is TNT Pawn Brokers which is a pawn shop in Kazoo where I live only on during Extra & TMZ 7PM to 8PM, along with CW promos and syndication as well.

And maybe also during 10PM news which I think is WXSP feed as if I don't flip it right way can sometime see the MyNet TV sign off and onto the news.
 
Nathan Obral said:
That's because next to no one in that demo was even watching it on local television to begin with. They were watching it on demand via Netflix.

The CW's business model pre-Nexstar was doomed to fail by that alone.
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Also this Nexstar and to a certain extent broadcast TV in general have to fill in their local affiliates with local news at non prime time hours mainly because most syndicated TV shows that would have aired on local TV and cable TV in the past are going straight to subchannel networks and FAST apps like Tubi, Xumo, PlutoTV, freevee and others tv apps. This is where we are now because the median audience went there.

 
Also - you sure this was a network break and not a local break filled with PSAs (or what should've been a local break that the network covers with PSAs for affiliates that have nothing scheduled)?
 
mightynine said:
Also - you sure this was a network break and not a local break filled with PSAs (or what should've been a local break that the network covers with PSAs for affiliates that have nothing scheduled)?
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We've all experienced the rash of animal abuse PSAs immediately after Christmas advertisng is done.
 
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