What does it mean that The CW has the ASPCA, Easter Seals and endangered elephants?

[vchimpanzee]

Also - you sure this was a network break and not a local break filled with PSAs (or what should've been a local break that the network covers with PSAs for affiliates that have nothing scheduled)?

I'm fairly certain. They have plenty of local commercials they can run.

 

[vchimpanzee]

I didn't see anything unusual with the next "Walker".

 

[Megatron]

CBS aired a ST. Jude ad when I watched Tracker OnDemand the other day.

 

[bturner1]

If they had local commercials, they would have run them. Per Inquiry spots never seem to match the spot rate, dollar for dollar.

 

[inari]

I also see them on network (CBS) daytime as well as CNN.


What I don’t get is how charity knows who to funnel “commission” to. Though I’ve never paid close attention I guess it’s possible they have a different response toll free number for each outlet they are running ads on. But they also tell people to sign up to donate via their website. They can’t go by zip code when I could have seen their ad on at least 5 different channels today.

On our TV station we ran "per inquiry" ads. Many paid a nice commission for sales made via the unique phone number in the ad but none for sales via the web site. The ad would feature their usual web site without any way to assign a commission to the station.

For example, a piece of workout equipment would be $150 with shipping and handling. A commission for someone buying it via phone would be $50. But if they went directly to WorkoutEquipmentExample(.)com we wouldn't get a commission. The higher phone commission made up, or is suppose to make up, for the people navigating directly to the web site.

 

[vchimpanzee]

One ASPCA spot last night. The transition to the next commercial was seamless, so not a local substitution because those usually end with the end of the commercial the network ran.

 

[NoDakObserver]

I'm seeing the ASPCA spots in North Dakota, in a market where we don't have any local chapters. So I agree, they must be national. We have a chapter of the Humane Society and multiple independent rescues (which, if I decide to give money, I'd give to the local rescues first), but no ASPCA.