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What does that Inside Radio Poll tell us?

Guys, seriously.. this poll is dumb on so many levels.

1. What do they mean by "tipping point" or "critical mass" ? I might suggest what those terms mean, but without a clear definition the poll respondents have nothing to base their answer on.

2. HD radio is such a non factor among consumers that asking such a question is pointless. It's like asking right now when 3D TV will hit 50% penetration. There's no way to know whether that technology will take off enough to get to 10%, let alone 50%.

3. Simply put: HD radio is dead. It's over. Done. Fini. I know station owners and investors are desperately trying to squeeze some blood from a stone with this thing, but it's over. They'll keep trying for a few more years before they finally give up. Yes, there are radios to buy if you know where to look.. but people are not buying them. Some that are are returning them after discovering the technology is unreliable. The stores that sell HD Radios make no effort to push the consumer to buy the product. It's just sad to me to see so many people in an industry I love waste so much time and money on something that has so clearly failed. Worse, they're giving up sound quality (in many cases) to do it.

Better poll question: "Now that the HD radio fiasco is dying down, what's the best way for stations to try to win back listeners from iphones, ipods, ipads and other MP3 players?"
 
Maybe Inside Radio should ask that of my 19 year-old daughter who...in the three years of car ownership....has not turned the radio on a single, solitary time.

I asked her why. She said "all the music has commercials, talk show hosts are idiots, and I don't care about sports."

If she's representative of the next generation of consumers, well...... ::)
 
tested said:
Guys, seriously.. this poll is dumb on so many levels.


Better poll question: "Now that the HD radio fiasco is dying down, what's the best way for stations to try to win back listeners from iphones, ipods, ipads and other MP3 players?"

A start would be to hire the best, pay them well and make your station sound great not loud, get the listeners involved, take live phone calls, take requests, be involved in the community, above all be very cool.

For the kids do all of the above and play their krap... er I mean music and above all be very cool.
 
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