What format do you think will do well in RDU

[yankees]

What format(s) do you think Raleigh needs right now

 

[w00t]

Hot AC

What WRAL used to be

 

[yankeefan]

I have to admit that I am not shocked by the initial success of "everything that rocks" at 96 Rock. Any format that doesn't rely on new music has a very good shot at success in a southern market.

Now, this goes against everything I just said but I believe a Triple A station would do very well. The format's target demo is all over Chapel Hill, RTP, and North Raleigh.

And don't tell me that it failed with the River. The River was never fully committed to the format. Any station that calls itself Triple A cannot play Bow Wow Wow's "I Want Candy."

 

[Raleigh Rocker]

Rhythmic CHR would do well.
Would love to see an Alternative and an Active Rocker. They wouldn't do that well, but I'd listen.
Hot AC definitely.
AAA would be an interesting listen but they don't do well anywhere. Too small a niche.

 

[Hart]

AAA would be an interesting listen but they don't do well anywhere. Too small a niche.

That's a broad statement and one I disagree with. There are several around the country that "do well" by standard definitions. The most notable in my mind would be CC's KBCO in Denver. Check out their ratings sometime. Others that do well include KFOG in San Francisco, KGSR in Austin, XRT in Chicago and so on.

There are also several smaller markets that have very viable AAA stations, although they may not "do well" by a broad definition. The thing to remember is that most AAA formats are put on fringe signals, small wattage stations, or both so they are handicapped to begin with. Then, yes, many are programmed to a small niche. While these factors may hinder the station's ratings, usually AAA is a qualitative home run with advertisers. AAA attracts educated high income listeners. It's very common for a AAA station in a given market to outperform its ratings from an ad revenue sense. Somebody does a study on that but I forget who. It's called a "power ranking" I believe.

It's been a few years since I was involved in AAA but man I miss it. Could it work in Raleigh? I think so, but what is now the River may have poisoned that particular drinking well for a while.

Well, you've given me something to think about today. If I were to put a AAA on the air here today what would it sound like? Hmmm.

B

 

[surfdude]

AAA is a very stealthy format. 12+ numbers don't usually look good,
but many are Top 5 in the sales demos.

KFOG is generally Top 3, 25-54 adults.

Programmed correctly for Raleigh-Durham, I think AAA would do VERY well.
Requires an excellent PD.

 

[berlin201]

The rhythmic AC format on the new 93.9 is a step in the right direction. Now if they'd just ditch The Rooster, come up with a better-programmed AAA station, and have WCMC evolve its country format like WIST's in the Triad...
Also, I'd like to see another Raleigh station--- my top two picks are Mix 101.5 and Y102.9--- pick up the all-Christmas format over the holidays next Christmas. In fact, I think both of them picking it up would work well, like the tandem between WMAG and WMQX in the Triad until WMQX became The Wolf.

 

[pbf1]

AAA

There are several around the country that "do well" by standard definitions. The most notable in my mind would be CC's KBCO in Denver. Check out their ratings sometime. Others that do well include KFOG in San Francisco, KGSR in Austin, XRT in Chicago and so on.

Yeah, and KINK Portland, KTCZ Minneapolis, et al.

Most AAAs have a heritage dating back to the 70s - some even the 60's. When's the last time a NEW sign-on did well with the format (maybe KMTT Seattle?)? (PLENTY have failed...)

 

[yankeefan]

Also, I'd like to see another Raleigh station--- my top two picks are Mix 101.5 and Y102.9--- pick up the all-Christmas format over the holidays next Christmas. In fact, I think both of them picking it up would work well, like the tandem between WMAG and WMQX in the Triad until WMQX became The Wolf.

The day Curtis and Capitol do anything in tandem will be the day Hell freezes over. I would almost bet my life savings on Y picking up the Christmas ball and running with it this year.

 

[Raleigh Rocker]

I really don't think any AAAs are in the top 5 in billing anywhere. I could be wrong. I know they're not in Chicago or Boston. I have a tendency to not look at anything out of the top 5. I'm sure there are AAAs making money, just not on the scale of a KIIS-FM or other like that. Still think it is very much a niche format.
When I talk about successful I'm talking about Top 5 12+, top 3 in a demo. AAA doing that anywhere is very much the exception not the rule. And I still think the obvious "missing format" here in Raleigh is Rythmic CHR.

 

[BS1012]

":
I still think the obvious "missing format" here in Raleigh is Rythmic CHR."

Honestly, what could a bland, badly programmed CHR/Rhythmic bring to Raleigh that it doesn't already have? WDCG, WQOK, WFXC and especially with the new WKSL Raleigh has enough urban-type music. A few months ago Raleigh *might* have been able to hold a Well-built CHR/Rhythmic, but now with 93.9 there isn't a whole for it.

Now, Alternative, Hot/Modern AC, AAA, or maybe even a hot talk--all formats that Raleigh doesn't have anywhere. But CHR/Rhythmic?

 

[Radio-X]

Either a more-alternative leaning AAA or a straight up alternative to give 96 rock a run for their money.

Granted, 96 rock is a damn good station, but they have no competition. If you want to hear alt. rock and only alt. rock for only an hour, you'll be stuck with 5-7 "staple" classic rock tracks.

Radio-X

 

[Stuart]

I do not really think an all Cristmas Music Station would do well here in This area. I just think with all the religious backgrounds in this area some people would be offended. Most people expect Christmas Music to be played mostly after Thanksgiving.

However I do have one idea. When I lived in Philadelphia, two formats were tried (and failed) "All Elvis all the time" and "All Beattles". Here is my concept... How about if a station took various artists and put them in say 6 hour blocks of music??? (or maybe 4 hours)? The artists could range from Aerosmith to ZZ Top. Some oldies could be thrown in, so AC Music even some Country. Basically it would be like a "Simon" or "Ben" but with longer sets of music. You could cover many different ages and musical backgrounds.

Just a thought,

Stu ;D

 

[audiomusiclover]

I do not really think an all Cristmas Music Station would do well here in This area. I just think with all the religious backgrounds in this area some people would be offended. Most people expect Christmas Music to be played mostly after Thanksgiving.

However I do have one idea. When I lived in Philadelphia, two formats were tried (and failed) "All Elvis all the time" and "All Beattles". Here is my concept... How about if a station took various artists and put them in say 6 hour blocks of music??? (or maybe 4 hours)? The artists could range from Aerosmith to ZZ Top. Some oldies could be thrown in, so AC Music even some Country. Basically it would be like a "Simon" or "Ben" but with longer sets of music. You could cover many different ages and musical backgrounds.

Just a thought,

Stu ;D

I like that idea of using Artist blocks. I wouldn't be surprised to see that used now that is is being brought up.

 

[yankeefan]

However I do have one idea. When I lived in Philadelphia, two formats were tried (and failed) "All Elvis all the time" and "All Beattles". Here is my concept... How about if a station took various artists and put them in say 6 hour blocks of music??? (or maybe 4 hours)? The artists could range from Aerosmith to ZZ Top. Some oldies could be thrown in, so AC Music even some Country. Basically it would be like a "Simon" or "Ben" but with longer sets of music. You could cover many different ages and musical backgrounds.

Can't imagine why that terrible idea failed.

 

[XTalker]

Problem with long blocks of music by the same artist is that you only appeal to fans of that artist and you drive people away for long periods of time - and the longer they are away, the harder it is for them to come back.