I don't even get what the point is for these K-Love/Air-1/The Effect/Radio U/CSN, etc. etc. etc. FM religious bandwith hogs out here. No one even listens to them. Want proof? KWPZ. They're a weakling signal, hardly even a rimshot in the Seattle area, but people would rather listen through the static and noise to hear THEM than put up with these little Jesuscaster things everywhere....
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What format flips do you predict for Seattle?
- Thread starter fordranger797
- Start date
I am curious if Nielson went back to showing 6+ numbers for all stations regardless of if they subscribe or not would give us a clearer picture of how many people are listening to these stations? To me, it would be clearer as to which stations actually got no listeners. Yes we know KCIS and KFNQ don't have many listeners, but how about KDDS? KXXO? KBLE? KKDZ? any of the Salem stations? KAFE? KISM?
I would be willing to bet that some of those stations would post an impressive rating. For sure beating out KYNW.
Beating KYNW maybe, but I don't think there's anything impressive to be seen here. A couple stations I also forgot that we know, KKNW never shows up, and KHHO rarely does. We also have all 3 of the Z-Twins signals, and that 1230 from Everett and of course 1380 and 1520. Oh and how did I forget KMCQ? That may be the biggest ratings grabber that doesn't subscribe, and with only an 8.8 share to divide between all those stations, there's not much there to show.
What are your estimates for the performance on KDDS and KXXO?
I don't know. I wouldn't be surprised to see something like this, KMCQ 2.4, KKXA 0.7, KXXO somewhere around 0.7 or 0.8, KAFE and KISM around 0.3. My estimates are probably on the low end, especially for KMCQ and KKXA, but given how some of the other rimshots perform, I wouldn't be surprised about the others at all. As for KDDS I can't imagine anything above a 0.1 for either KLSY or KDDS. If I remember right, when I looked at the Dallas ratings there wasn't a Spanish language station in the top 10.
I thought that KXXO and KAFE had a decent following in the Seattle area.
If I remember right, KAFE had an audience of around 100,000 when they still showed up before Arbitron decided to stop listing non-subscribers publicly. So OK in a market of 3 and a half million people, that may be in the high 1 or low 2 share range, but that's still not a huge rating.
What am I missing?
Bellingham is a separate market. Bellingham stations may happen to have listeners in the Seattle market, but they most certainly are not "rim shots". Whatcom County has extremely good broadcast revenues, and they all go to one cluster. Saga is a well-run company and does a great job...
Re: religion - it isn't about ratings, it's about revenues. Revenues can come from advertising, or from on-air fundraising, or both.
Re: ratings vs. revenue. You would think there would be a correlation, and indeed there generally is, but there are stations with limited ratings that do quite well, and stations with great numbers that don't do well.
Re: formats - with about 85 stations in the Seattle market, why would you not have competing formats? You can identify the formats anyway you want, but the average listener doesn't. They find solid signals they are comfortable with, and it may be from more than one station, even more than one genre.
Bellingham is a separate market. Bellingham stations may happen to have listeners in the Seattle market, but they most certainly are not "rim shots". Whatcom County has extremely good broadcast revenues, and they all go to one cluster. Saga is a well-run company and does a great job...
Re: religion - it isn't about ratings, it's about revenues. Revenues can come from advertising, or from on-air fundraising, or both.
Re: ratings vs. revenue. You would think there would be a correlation, and indeed there generally is, but there are stations with limited ratings that do quite well, and stations with great numbers that don't do well.
Re: formats - with about 85 stations in the Seattle market, why would you not have competing formats? You can identify the formats anyway you want, but the average listener doesn't. They find solid signals they are comfortable with, and it may be from more than one station, even more than one genre.
Home to the Seattle market music stations in the 2 share range are cuming about 300,000 ti 500,000. A cume of 100,000 would generally yield something in the 0.5 to 0.6 share range. Obviously there are stations with bigger TSL and lower cume and there are the opposites. But out of market stations that just touch on a fringe area generally are not big TSL performers.
Your bias is showing, and it's ugly.
I programmed a pastoral station for the Archdiocis of Lima some years ago, and we ran it as if it were a commercial station with a music format and spot breaks. But instead of commercials for McDonalds, we did very brief social and religious "spots" with a message. The station got ratings, and, most important, reached those in need of a spiritual message rather than "preaching to the choir".
Religious radio does not have to be boring. It can have interesting spoken word shows, and it can have music with a message that is uplifting as well.
Oh, and were you a Catholic, you would see the comfort and power that those "monotone, repetitive rosary prayers" give.
KDDS is "probably" averaging around a 1.8 in 25-54. KXXO is "likely" below a 0.3.
I personally am catholic, and I think I would prefer to watch beige paint dry on a wall before I would listen to any of the radio programming found on a station of this type. Sorry, but I don't think your refutation is accurate.
I like what they are trying to do. I just don't know why radio is the best way to achieve their goal.
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David, you're wrong. Catholicism is a joke and only those who are deceived will follow it. First point...they worship Mary, who if I remember correctly is just a human. Second, they worship idols of saints...more worship of humans. Third, they claim to be the one true church...if that were so, why do they not see Jesus as their savior instead of Mary? Fourth, they don't even keep the Biblical Sabbath. (Protestants don't do this either.) And now you wonder why I have a problem with it? Maybe you're blinded by tradition and need to step outside of the box. It's ok to do that now and then.
Radio is one of several resources used by manufacturers, retailers, etc. to market their goods and services. Same thing with religion... it's not a matter of being the "best way", but one of the ways to reach potential and current followers. Radio has the advantage of being available to just about anyone, anywhere. It is optional, in that one can choose to twist the dial or turn it off entirely. With some sort of programming on just about every channel, there's something for almost anyone, and for the few who don't find what they want, there's Sirius, internet, CDs, cassettes, and eight-track.
Other than power and location, there's nothing inherently special about a specific FM frequency, so I'm not sure why this appears to be such an obsession for some, but I imagine it beats Saturday night television.
I think the discussion of religion doesn't belong here. Virtually all religions believe that theirs is the "one true church".
BB, I agree with you that religion does not need to be discussed here, I was only hoping that DE would get a picture as to where my opinion comes from.
Did you go to Bellarmine prep?
My main problem with this 1240 flip is that I see other radio stations in town trying to achieve the same goal. We've got KCIS 630, KCMS 105.3, KSLY 93.7, and most importantly KBLE 1050. I understand that radio should offer something for everyone, but I just don't predict much of a following for another station with the same programming as KBLE. Perhaps the KBLE signal is weak for the Olympia area, but I just don't see a major conglomeration of people wanting to hear this kind of programming.
I think its important to consider how much of the population is Catholic, and how many people belonging to the population would be interested in this type of station.
M
Mike Brewer
Guest
I've alerted the mods that this thread should be shut down or moved to TIO.
It's so pathetic that people are that desperate to prove they know everything that they have to resort to any means (i.e. invoking their own religious beliefs) to make their point. This board should have been left dead.
It's so pathetic that people are that desperate to prove they know everything that they have to resort to any means (i.e. invoking their own religious beliefs) to make their point. This board should have been left dead.
First, an apology to the group. I did not intend to unleash a religion-based thread.
I did, however, want to make two points:
1. Just as proponents of different musical styles and genres like to have a station that caters to their preferences, so do followers of different faiths appreciate having some form of radio programming that conforms to their beliefs.
2. It is not necessary for a faith-based format to be boring or overly didactic. Just look at the many Contemporary Christian stations that get into the top audience rank positions in markets ranging from Orlando to Dallas to San Juan.
With an abundance of stations in larger metros, it's not depriving anyone else of service if a number of them focus on faith-based communities.
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