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What Format is Lubbock Most in Need of?
- Thread starter DMcCloy
- Start date
Doesn't it lack Hot AC now that Mix 100 shifted to CHR? Stars is really more AC right?
fredcantu said:Spanish is a language, not a format. And just as in English the formats are varied and may have little audience overlap. A Mexican Regional listener is not likely to listen to Tejano. And a pop listener is unlikely to listen to news or sports in Spanish.
True, but if you don't know Spanish, it's all the same.
I would also add (if you're so inclined), that Lubbock is saturated with Tejano formats, and those ARE the same.
Garrett said:...if you don't know Spanish, it's all the same.
I would also add (if you're so inclined), that Lubbock is saturated with Tejano formats, and those ARE the same.
You don't have to know the language to enjoy it. I like Europop and it's in German, Czech. Serbian, French, Turkish, Russian, etc. I don't understand what they're saying, but I like the music.
Then again if you're not into contemporary music... maybe you're a Country fan or into Jazz or Classical... It doesn't matter whether it's active rock, alternative or hip hop in English or any other language... it's all the same.
And yes, there are different flavors of Tejano too-- from Conjunto heavy traditional Tejano to 80s heavy Tejano classic hits, to new hybrids of Tejano and Tejano-style Mexican acts. Some Tejano stations also mix in English pop, dance and country. And there are Tejano music boxes and personality-driven lifestyle formats as well.
Garrett said:fredcantu said:Spanish is a language, not a format. And just as in English the formats are varied and may have little audience overlap. A Mexican Regional listener is not likely to listen to Tejano. And a pop listener is unlikely to listen to news or sports in Spanish.
True, but if you don't know Spanish, it's all the same.
I would also add (if you're so inclined), that Lubbock is saturated with Tejano formats, and those ARE the same.
Garrett, I totally agree.
Fred, so you're saying Lubbock radio is not over saturated with Spanish and Country formats?
How do you determine "saturation" of radio formats?
That's more of a philospical discussion.
If you never listen to a particular format, then one station is too many.
If you can't get enough of something, then having it across the dial is not enough.
Most listeners are somewhere in between.
That's more of a philospical discussion.
If you never listen to a particular format, then one station is too many.
If you can't get enough of something, then having it across the dial is not enough.
Most listeners are somewhere in between.
fredcantu said:Garrett said:...if you don't know Spanish, it's all the same.
I would also add (if you're so inclined), that Lubbock is saturated with Tejano formats, and those ARE the same.
You don't have to know the language to enjoy it. I like Europop and it's in German, Czech. Serbian, French, Turkish, Russian, etc. I don't understand what they're saying, but I like the music.
Then again if you're not into contemporary music... maybe you're a Country fan or into Jazz or Classical... It doesn't matter whether it's active rock, alternative or hip hop in English or any other language... it's all the same.
And yes, there are different flavors of Tejano too-- from Conjunto heavy traditional Tejano to 80s heavy Tejano classic hits, to new hybrids of Tejano and Tejano-style Mexican acts. Some Tejano stations also mix in English pop, dance and country. And there are Tejano music boxes and personality-driven lifestyle formats as well.
Perhaps fredcantu can enjoy his retirement by starting the first Europop format on terrestrial radio in Texas.
I agree, with 4 FM spanish language/music and at least 1 AM spanish language/music formats in a population where only 21% or 58,000 or so people report speaking a language other than English at home seems to be a bit of an over-saturation.
http://quickfacts.census.gov/qfd/states/48/48303.html
DMcCloy said:I agree, with 4 FM spanish language/music and at least 1 AM spanish language/music formats in a population where only 21% or 58,000 or so people report speaking a language other than English at home seems to be a bit of an over-saturation.
http://quickfacts.census.gov/qfd/states/48/48303.html
Five Spanlsh language stations in a market where 24 stations made the last ratings book equals-- wait for it-- 21%. So the number of stations is in line with the census numbers.
Besides-- You're assuming that Spanish media is limited to Spanish speakers. Please remember Shakira, Enrique Iglesias, Ricky Martin and others proved that theory wrong long ago by becoming international sensations before recording one single song in English.
The proliferation of Spanish language outlets in Lubbock is mainly due to one thing. The operators have found they can sell it. If they couldn't do that, they would have flipped long ago.
fredcantu said:DMcCloy said:I agree, with 4 FM spanish language/music and at least 1 AM spanish language/music formats in a population where only 21% or 58,000 or so people report speaking a language other than English at home seems to be a bit of an over-saturation.
http://quickfacts.census.gov/qfd/states/48/48303.html
Five Spanlsh language stations in a market where 24 stations made the last ratings book equals-- wait for it-- 21%. So the number of stations is in line with the census numbers.
Besides-- You're assuming that Spanish media is limited to Spanish speakers. Please remember Shakira, Enrique Iglesias, Ricky Martin and others proved that theory wrong long ago by becoming international sensations before recording one single song in English.
The proliferation of Spanish language outlets in Lubbock is mainly due to one thing. The operators have found they can sell it. If they couldn't do that, they would have flipped long ago.
When Shakira, Enrique Iglesias, Ricky Martin and others made it big they made it in on CHR stations. They found fame not because people flocked to Spanish stations, but because they came to the CHR stations.
Check that, 5 FMs and 3 AMs. 93.7, 95.5, 103.5, 105.7, 106.5, 1090, 1460, 1530 - 33.3% of the market.
You're also assuming that the 21% of people speaking a language other than English are all Spanish. 2.1% reported as Asians and just shy of 1% reported being Native American.
So a market comprised of 33% Spanish stations and the census showing less than 20% Spanish speakers is an -- wait for it-- an over-saturation.
>When Shakira, Enrique Iglesias, Ricky Martin and others made it big they made it in on CHR stations.
Actually they were already platinum record sellers and selling out huge USA venues when CHR "discovered" them.
>Check that, 5 FMs and 3 AMs. 93.7, 95.5, 103.5, 105.7, 106.5, 1090, 1460, 1530 - 33.3% of the market.
Oh. I just realized non-comms aren't listed in your book. Add another half dozen English language station to your math.
>You're also assuming that the 21% of people speaking a language other than English are all Spanish.
You're assuming all of the listeners of Spanish language radio are going to show up in the census.
As I stated earlier, Lubbock has the number of Spanish language radio stations BECAUSE IT PAYS. This isn't Canada where you have to get government approval for a format change and priority is given to someone who's going to do something different.
As for the question of what format Lubbock needs, that is a question above my pay grade. You need to do some research not just one what the format holes are, but whether there are actually enough people in Lubbock to fill those holes, and-- more importantly-- whether advertisers will support the format.
Who knows, it could be another Spanish language format.
Actually they were already platinum record sellers and selling out huge USA venues when CHR "discovered" them.
>Check that, 5 FMs and 3 AMs. 93.7, 95.5, 103.5, 105.7, 106.5, 1090, 1460, 1530 - 33.3% of the market.
Oh. I just realized non-comms aren't listed in your book. Add another half dozen English language station to your math.
>You're also assuming that the 21% of people speaking a language other than English are all Spanish.
You're assuming all of the listeners of Spanish language radio are going to show up in the census.
As I stated earlier, Lubbock has the number of Spanish language radio stations BECAUSE IT PAYS. This isn't Canada where you have to get government approval for a format change and priority is given to someone who's going to do something different.
As for the question of what format Lubbock needs, that is a question above my pay grade. You need to do some research not just one what the format holes are, but whether there are actually enough people in Lubbock to fill those holes, and-- more importantly-- whether advertisers will support the format.
Who knows, it could be another Spanish language format.
Sorry for the debate but I was incited by this post:
>True, but if you don't know Spanish, it's all the same.
I would also add (if you're so inclined), that Lubbock is saturated with Tejano formats, and those ARE the same.
Nothing could be further from the truth. Spanish language radio is vibrant and varied as well as profitable and should not be dismissed simply because you don't speak the language. Many of the USA's great Spanish radio operators including the founder of what is now Univision Radio were not Spanish speakers, just savvy business people who knew how to create great radio that could connect with a loyal audience... And isn't that what radio is all about.?
>True, but if you don't know Spanish, it's all the same.
I would also add (if you're so inclined), that Lubbock is saturated with Tejano formats, and those ARE the same.
Nothing could be further from the truth. Spanish language radio is vibrant and varied as well as profitable and should not be dismissed simply because you don't speak the language. Many of the USA's great Spanish radio operators including the founder of what is now Univision Radio were not Spanish speakers, just savvy business people who knew how to create great radio that could connect with a loyal audience... And isn't that what radio is all about.?
This is true fredcantu,
but I think their point was, if a person doesn't speak the language they all sound the same to that person, despite the formats being different.
I'm sure a Spanish only speaker, or a French only speaker probably thinks just about all the English stations sound the same.
but I think their point was, if a person doesn't speak the language they all sound the same to that person, despite the formats being different.
I'm sure a Spanish only speaker, or a French only speaker probably thinks just about all the English stations sound the same.
Does the name Luciano Pavarotti rinng a bell?
Do you think all his fans understand Italian?
Don't let language be a barrier.
http://www.youtube.com/watch?v=RdTBml4oOZ8&feature=related
Do you think all his fans understand Italian?
Don't let language be a barrier.
http://www.youtube.com/watch?v=RdTBml4oOZ8&feature=related
fredcantu said:Does the name Luciano Pavarotti rinng a bell?
Do you think all his fans understand Italian?
Don't let language be a barrier.
http://www.youtube.com/watch?v=RdTBml4oOZ8&feature=related
When the all Pavarotti format becomes financially viable on terrestrial radio let me know.
The formats played on radio stations are determined by what the market will bear. If one format is over saturated, eventually it will lose some stations and some other format that the owners think is viable will pop up. Water seeks its own level.
LibertyNT said:This is true fredcantu,
but I think their point was, if a person doesn't speak the language they all sound the same to that person, despite the formats being different.
I'm sure a Spanish only speaker, or a French only speaker probably thinks just about all the English stations sound the same.
Yes, that was my point. There was no intent in turning this into some debate about whether "Spanish is a format."
Just becuase the population is 22% does not translate into 22% of stations being of a Spanish flavor, not all people who speak Spanish listen to Spanish based formats.
I am sorry that this created friction about Spanish formats, that was not my intent. However, I for one couldn't care less about formats in foreign language that I mostly do not understand.
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