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What format is missing in Providence?

K

Kenny Atkinson

Changing the subject of who's making what.
I would like to see a smooth jazz station or WSNE go talk with 920 going spanish talk.
B101 switch to a new Identity all together
We have an oldies station back in town but tends to slide way away from the format and I believe I heard a Teena Marie( on the line of Lisa, Lisa) song this afternoon during Bruce's shift and we have beaten up the play list on True Oldies 790 enough.
Any bites on what you may want to hear in Providence?
 
What format is missing in Providence? CLASSICAL. New York has WQXR. Boston has WCRB. But Providence has none. There is a classical station on Block Island "WCRI" which reaches the very southern half of the state. But I bet that most people didn't know this because of the weak signal is most areas. Rhode Island really needs a strong classical station. There is a void.
 
kenwood101 said:
We have an oldies station back in town but tends to slide way away from the format and I believe I heard a Teena Marie( on the line of Lisa, Lisa) song this afternoon during Bruce's shift and we have beaten up the play list on True Oldies 790 enough.
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I think it's been established that the music is handpicked for Cruisin' Bruce's airshift (if not by him, then by management), as I don't hear any 80's tracks on the True Oldies network.

As an aside... anyone think progressive talk could fly in Providence?
 
Oxford_Street_Shuffle said:
How about AAA or classic rock?
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But who can sell what format?
Providence isn't an AAA type town. Too out there for a market with dumbed down listeners. I think the format appeals to a crowd that's choosey and will get their music elsewhere rather than have the patience to hear what radio shoves down their throats.
Classic rock is another matter but who would do it? Forget CC as they'd be competing with HJY that sounds classic rock during certain dayparts. Citadel isn't about to blow up any of their formats for classic rock but other than the business end of it then yes I'd say classic rock is a possibility.
Spanish talk? Che? You want Spanish talk? Go to the mall.
And B101 doesn't need to switch to a new identity. I realize there's no life in the station after mornings but if they can be successful doing it this way they will continue.
 
someplacesomewhere said:
What about Classic Country? I've seen on here people complain about there not being enough of it on CTK, why not? Would it sell?
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I don't even think Classic Country would sell in Nashville these days. Tastes are different now. I don't know. It's just what I think. My parents used to love that crap though. Johnny Cash was Ok. But that's pretty much the only exception. I think you have to live in the hardcore backwoods to even enjoy that stuff.
 
Hey Skynet, I tend to disagree with you. I think that music is actually pretty popular with people who enjoy GOOD music. I am an educated individual who NOT ONLY likes Johnny Cash, but many other older country/bluegrass artists. I'm 23 years old and was brought up in Rhode Island, not the backwoods. I know myself and many other people my age who don't like the garbage on 92.3, 93.3, 94.1, and dare I say 95.5 would LOVE a station that played that stuff.

You don't speak for me.
 
Thundaar said:
Hey Skynet, I tend to disagree with you. I think that music is actually pretty popular with people who enjoy GOOD music. I am an educated individual who NOT ONLY likes Johnny Cash, but many other older country/bluegrass artists. I'm 23 years old and was brought up in Rhode Island, not the backwoods. I know myself and many other people my age who don't like the garbage on 92.3, 93.3, 94.1, and dare I say 95.5 would LOVE a station that played that stuff.

You don't speak for me.
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Nope. I can't speak for everyone.... But would you agree that the majority of 23 year olds couldn't care less about Classic Country Music? Answer honestly.
 
No, I cannot. But I am saying it may be in a radio station's interest to play music to albeit smaller crowd, a more intelligent (who would be more apt to have money to spend on the advertisers). Don't forget this state is home to a huge college population, two of which (brown, risd) would have HUGE amounts of students interested in a **different** type of radio. I think older country could fit this niche.
 
Thundaar said:
No, I cannot. But I am saying it may be in a radio station's interest to play music to albeit smaller crowd, a more intelligent (who would be more apt to have money to spend on the advertisers). Don't forget this state is home to a huge college population, two of which (brown, risd) would have HUGE amounts of students interested in a **different** type of radio. I think older country could fit this niche.
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OK... we disagree then. I happen to think that Small Niche formats don't make money. But if you care to get into it I'll give you an example. I collect Production music from TV and movies. It's all kinds of crap most people couldn't care less about. Over the years I've collected thousands of tracks never released to the general public. But studios, composers and assorted friends just seem to send me this stuff now.

I was just looking at a folder on my hard drive with 14 different versions of the theme music to the Talk show Ellen. I swear to you that I have no idea how I even got it. But it's there. I've also got about a thousand game show themes and various cues too. Name any show and I could probably post the music here within 10 minutes.

My point is... that little niche I'm interested in wouldn't be a good idea as a format for a Radio station. You would get a handful of people who think it's cool....but most people wouldn't be able to tune out fast enough. That is exactly what I think would happen with a Classic Country format. Most people wouldn't care for it. I know that you disagree... and that's fine. I'm just giving you my opinion.
 
Classic Country would work in Providence because of Brown and RISD students? That's one of the more ridiculous things I've evern seen on this board. First off - it's simply untrue. Secondly, college students don't get Arbitron diaries at college - if they get them, they get them at their home address. So if every Brown and RISD student LOVED classic country, it wouldn't matter.
 
Skynet74 said:
What format is missing in Providence? CLASSICAL. New York has WQXR. Boston has WCRB. But Providence has none. There is a classical station on Block Island "WCRI" which reaches the very southern half of the state. But I bet that most people didn't know this because of the weak signal is most areas. Rhode Island really needs a strong classical station. There is a void.
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95.5 does Classical music ( I hear it around 3am to 5am weekdays ).
 
Thundaar said:
No, I cannot. But I am saying it may be in a radio station's interest to play music to albeit smaller crowd, a more intelligent (who would be more apt to have money to spend on the advertisers). Don't forget this state is home to a huge college population, two of which (brown, risd) would have HUGE amounts of students interested in a **different** type of radio. I think older country could fit this niche.
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So...a format has to be a niche format to attract smarter listeners? I'm sorry, I can't understand...it must be all that Classic Rock, CHR and Alternative music I listen to.
 
What I find funny is that "Thundaar" associates a smaller college type crowd who likes Classic Country as more apt to have money to spend on advertisers." There is nothing about that statement he made that makes any sense. First off... Most college kids are broke! Secondly.... they arn't tuning into classic Dolly Parton and Johnny Cash music. You might have three wacky kids who listen to it in a similar way that I listen to TV tunes. But nobody with a sane brain is going to build an entire radio format around it. Not in Providence in the year 2008.
 
Ha. OK. You win. Thinking **inside the box** is what makes radio stations (really, any business) successful.

I do think that television show tunes (although, awesome that you like something different) is much more of a specialty niche than classic country.

Don't forget, I'm in tune with my peers. You just think of us as "poor college students". I argue poor college kids who like to spend money. Think of all the alcohol advertising, music shows, local bars, and restaurants that could put effective advertising on this station. OR.. just keep thinking inside the box. That's right, according to you, nobody would listen.
 
Thundaar said:
Ha. OK. You win. Thinking **inside the box** is what makes radio stations (really, any business) successful.

I do think that television show tunes (although, awesome that you like something different) is much more of a specialty niche than classic country.

Don't forget, I'm in tune with my peers. You just think of us as "poor college students". I argue poor college kids who like to spend money. Think of all the alcohol advertising, music shows, local bars, and restaurants that could put effective advertising on this station. OR.. just keep thinking inside the box. That's right, according to you, nobody would listen.
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No I didn't say nobody. I said 3 people. My point is that in other businesses Niche can win. If I am dealing in rare antiques..... than guess what? Niche wins. But if my whole business is based on how many people are listening to my station, than I need to focus on quantity. Not neccessarily quality. When a ratings book comes out..... those businesses you are trying to sell commercials to are going to want to see Numbers. You are going to need to impress them by telling them a lot of people are going to hear about their business on your station. You arn't going to be able to sell them jack squat if they see you've only got three listeners with no teeth who live in the back of a pickup truck. Does that make any sense to you? Please tell me that it does.
 
Classic Country could work if done right. But from a marketing aspect, I would imagine Classical listeners would be more apt to be spending money these days than either Classic Country or 50's-60's Oldies listeners.
 
RI Radio Nut said:
Classic Country could work if done right. But from a marketing aspect, I would imagine Classical listeners would be more apt to be spending money these days than either Classic Country or 50's-60's Oldies listeners.
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Thank you. As skynet maybe didn't notice, I did not say that it would be the ultimate BEST station that would prosper in Providence. I simply insinuated that it was viable. It COULD work if done right. It seems like he's living in a bubble where only people who "have no teeth" and "drive pickup trucks" would enjoy that music.

Yes, this is why the Johnny Cash movie did so poorly, right? oh wait, it did 180 million. My bad..
 
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