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What happened to 98 Rock?

T

tbaud

Guest
Man, that station just sounds silly. Where is all the good stuff they used to play? It's now a bad 97x...with an even worse morning show.
 
They did nearly the same thing a couple of years ago and it didn't work. They dropped all the "good stuff" but eventually switched back to Active Rock. They've been meandoring between formats for a few years now and it's pathetic to watch what was once a powerhouse limp around like this.

Their morning show is not good. Their night show is even worse.

It's time to respectfuly take 98Rock out to pasture and let it stud because it sure isn't going to be winning any more races... EVER again.


> Man, that station just sounds silly. Where is all the good
> stuff they used to play? It's now a bad 97x...with an even
> worse morning show.
>
 
> They did nearly the same thing a couple of years ago and it
> didn't work. They dropped all the "good stuff" but
> eventually switched back to Active Rock. They've been
> meandoring between formats for a few years now and it's
> pathetic to watch what was once a powerhouse limp around
> like this.
>
> Their morning show is not good. Their night show is even
> worse.
>
> It's time to respectfuly take 98Rock out to pasture and let
> it stud because it sure isn't going to be winning any more
> races... EVER again.
>
>
> > Man, that station just sounds silly. Where is all the
> good
> > stuff they used to play? It's now a bad 97x...with an
> even
> > worse morning show.
> >
>

Looking at the ratings they are up nearly a full point in the J/J/A trend compared to a year ago. And the upward trend seems to correlate with the new morning show as it debuted in late April. Granted these are only trends but something must be working.

Music wise looking at a sample hour it looks to be a basic good Rock station..can you give some examples of "good stuff"? Also what other Rock station is beating them?
 
> Looking at the ratings they are up nearly a full point in
> the J/J/A trend compared to a year ago. And the upward
> trend seems to correlate with the new morning show as it
> debuted in late April. Granted these are only trends but
> something must be working.
>
> Music wise looking at a sample hour it looks to be a basic
> good Rock station..can you give some examples of "good
> stuff"? Also what other Rock station is beating them?
>


"Good stuff" being Tool, Van Halen, Ozzy... Basic Active Rock stuff...

Correlation with the new morning show???? The new morning show had a horrendous August including a 0.0 18-34...

0.0!!!!!

What rock station is beating them? Maybe the station that, for what ever reason, they are trying sound like? WSUN. If XTB was doing so great they would NOT be switching formats AGAIN. If they were winning, they wouldn't be trying the LAST trick in the book, "Become the station that is running you out of town".

I'm sorry but it's "98Rock"!!! Not "98 Whiney little Goth Chick". Not "98 Crying Boy Bands". Let 97X be the little 20k Alt station and you guys do what you do best... ROCK!!! And if that isn't working anymore, which it obviously isn't, it's time for something that just might. Dare I say it one more time on this board???

JACKfm
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

> Correlation with the new morning show???? The new morning
> show had a horrendous August including a 0.0 18-34...
>
> 0.0!!!!!


A 0.0 18-34??? Who are you trying to fool ??? There is no way that is true.
You either don't know how to read Arbitron or someone fed you bad info.

In fact, I'm sure the new morning show even had at LEAST a 1.0 ages 35-54.

Check your info before you post. Then double check the credibility of your info's source cause this post of yours has convinced me to not believe much of anything you post in the future.

A 0.0 18-34.... anyways. LOL.<P ID="signature">______________
-brian holmes
APD/nights - 104.5 WSNX Grand Rapids
weekends - 92.5 KISS FM Toledo
Owner/Webmaster - www.ThePowerPig.com - Tribute to WFLZ/Tampa & www.Q105TampaBay.com - Tribute to WRBQ/Tampa</P>
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

> > Correlation with the new morning show???? The new morning
> > show had a horrendous August including a 0.0 18-34...
> >
> > 0.0!!!!!
>
>
> A 0.0 18-34??? Who are you trying to fool ??? There is no
> way that is true.
> You either don't know how to read Arbitron or someone fed
> you bad info.
>
> In fact, I'm sure the new morning show even had at LEAST a
> 1.0 ages 35-54.
>
> Check your info before you post. Then double check the
> credibility of your info's source cause this post of yours
> has convinced me to not believe much of anything you post in
> the future.
>
> A 0.0 18-34.... anyways. LOL.
>

...and on top of that, I just checked the numbers for 98Rock online and they
are AHEAD of 97X. Furthermore, with the number that's posted for Summer part 2
for WXTB, there is NO POSSIBLE WAY that the Big Boys with Pudding could post
a double-donut for that demographic. Give some credit where credit is due,
jersey.
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

Actually jersey is right...they put in a 0.0 18-34.
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

> Actually jersey is right...they put in a 0.0 18-34.
>

Actually you're a little off. Not by much. It was a 0.5 I believe. Arbitron's a funny thing. When the number's are up they're "right," when they're down, they're "wrong." That said, there were absolutely no men in last month's sample. I could be wrong but I also think the hispanic formats did extremely well for some reason. I'm sure that's accurate, especially if you're in that format - see above refference to Arbitron.

The best feature of this board is the ability to view the post history of the members. It's funny to see all the anti-98Rock posts of certain memebrs. Regardless, Thanks to Tbaud and Jersey for mentioning us. We appearantly need all the pub we can get. Love us/Hate us.. Just keep talking..

[email protected]
www.bigboysradio.com
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

They simply came to the realization that:

A: Active Rock is a dying format (CC's blown up a few lately), especially with several classic rockers and a New Rock station in town.

B: Van Hagar, Def Leppard, et al. should have been relegated to the Classic Rock dustbin a long time ago. There must be a market for mullet rock...look how well The Bone does (insert sarcasm here).

However, if their current aim is to lure the 97X faithful...i.e. younger listeners who aren't crazy about Hip-Hop, the current playlist aint gonna cut it either (far too narrow IMHO).

98 Rock's strength in the past was in it's personalities. They would be wise to concentrate their efforts there.
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

A 0.5 18-34? That is unbelieveable! Who had the numbers then? Did 1010, 1040, and 102.5 actually have numbers ahead of somebody? :)




> They simply came to the realization that:
>
> A: Active Rock is a dying format (CC's blown up a few
> lately), especially with several classic rockers and a New
> Rock station in town.
>
> B: Van Hagar, Def Leppard, et al. should have been relegated
> to the Classic Rock dustbin a long time ago. There must be a
> market for mullet rock...look how well The Bone does (insert
> sarcasm here).
>
> However, if their current aim is to lure the 97X
> faithful...i.e. younger listeners who aren't crazy about
> Hip-Hop, the current playlist aint gonna cut it either (far
> too narrow IMHO).
>
> 98 Rock's strength in the past was in it's personalities.
> They would be wise to concentrate their efforts there.
>
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

> They simply came to the realization that:
>
> A: Active Rock is a dying format (CC's blown up a few
> lately), especially with several classic rockers and a New
> Rock station in town.
>
> B: Van Hagar, Def Leppard, et al. should have been relegated
> to the Classic Rock dustbin a long time ago. There must be a
> market for mullet rock...look how well The Bone does (insert
> sarcasm here).

EXXXACTLY!!!! This is what I keep trying to tell everyone, too!
"Tool, Van Halen, Ozzy... Basic Active Rock"--I think the key word is ACTIVE! and none of those acts *are* in the sense of releasing music for today's youth (or semi-youth, as the case may be).

>
> However, if their current aim is to lure the 97X
> faithful...i.e. younger listeners who aren't crazy about
> Hip-Hop, the current playlist aint gonna cut it either (far
> too narrow IMHO).
>
> 98 Rock's strength in the past was in it's personalities.
> They would be wise to concentrate their efforts there.
>

Actually 98's strength was its HEAVINESS. It played the hard/extreme/ unusual acts that other stations wouldn't touch.
Before I even lived in FL, I loved 98 because it was playing *some* of the music I could only hear on NJ's college 'pirate' WSOU (we're talking 12+ yrs ago).
Stuff that wasn't on any station in NYC at the time-- I had to make mix tapes to hear Danzig, Soundgarden, etc.
It also hyped the scene Tampa was famous for...(Death metal capitol, etc.) The personalities were big into it, too--talkin bout Aces's Records, and shows at the Mug, for instance.
That scene still exists in some capacity; the station could,too-- by broadening where 97X doesn't dare: screamo -the biggest genre that kids (and others) have dug for a couple years but no one plays.
Sheesh, even OZZY (Ok, Sharon) picked all screamo and deathcore bands for his own Ozzfest!-- He/she knows it's the "IN" music of younger audiences.
:)
dzgrrl
 
Re: What happened to 98 Rock?-Jersey78 FULL of BS

You all seem to be missing one little thing. It doesn't matter which rock station is doing better in this market, because all the rock stations in this market kinda suck. I know the kind of people who listen to these stations, and I spend half my day trying to avoid them... lol.

Seriously though, it's painful to listen FM radio here... bad playlists, too much repetition, annoying jocks. You all seem to forget, anyone with half a brain isn't listening to your dysfunctionally disabled rock stations... because you don't give us what we want. So basically it would seem that you are wasting your time arguing over a waste of frequency spectrum. There's a lot of talent out there that is going to waste so that we can hear Ironman & Teen Spirit every 3 minutes on the 3 different stations at the same time. I doubt this post will fly on here, but you know I gotta get something off my chest every now & then.

God, you gotta be tired of hearing me complain about this...

Cedric
 
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