Re: What happened to 98 Rock?-Jersey78 FULL of BS
> They simply came to the realization that:
>
> A: Active Rock is a dying format (CC's blown up a few
> lately), especially with several classic rockers and a New
> Rock station in town.
>
> B: Van Hagar, Def Leppard, et al. should have been relegated
> to the Classic Rock dustbin a long time ago. There must be a
> market for mullet rock...look how well The Bone does (insert
> sarcasm here).
EXXXACTLY!!!! This is what I keep trying to tell everyone, too!
"Tool, Van Halen, Ozzy... Basic Active Rock"--I think the key word is ACTIVE! and none of those acts *are* in the sense of releasing music for today's youth (or semi-youth, as the case may be).
>
> However, if their current aim is to lure the 97X
> faithful...i.e. younger listeners who aren't crazy about
> Hip-Hop, the current playlist aint gonna cut it either (far
> too narrow IMHO).
>
> 98 Rock's strength in the past was in it's personalities.
> They would be wise to concentrate their efforts there.
>
Actually 98's strength was its HEAVINESS. It played the hard/extreme/ unusual acts that other stations wouldn't touch.
Before I even lived in FL, I loved 98 because it was playing *some* of the music I could only hear on NJ's college 'pirate' WSOU (we're talking 12+ yrs ago).
Stuff that wasn't on any station in NYC at the time-- I had to make mix tapes to hear Danzig, Soundgarden, etc.
It also hyped the scene Tampa was famous for...(Death metal capitol, etc.) The personalities were big into it, too--talkin bout Aces's Records, and shows at the Mug, for instance.
That scene still exists in some capacity; the station could,too-- by broadening where 97X doesn't dare: screamo -the biggest genre that kids (and others) have dug for a couple years but no one plays.
Sheesh, even OZZY (Ok, Sharon) picked all screamo and deathcore bands for his own Ozzfest!-- He/she knows it's the "IN" music of younger audiences.

dzgrrl