I can't speak to whether Amazon is a fake name. However I can definitely confirm that Deters is back to part-time only work at WLW. He wanted to concentrate on the 50 other things he has going on.
Okay, 50 may be an exaggeration, but if I recall correctly, he owns Bulldog's on the Levee (along with, I THINK, a couple convenience stores in the area), he has his law practice (in both Ohio and Kentucky), a media production service (which appears to be new), and is writing THREE books this year! Not to mention he's got to have time for his family... though I wonder when.
That's not a slam on him - FAR from it. But with all those irons in the fire, it would be tough to squeeze in time for family even for a healthy 25 year old like me...