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What happened to Julie Devereaux?

J

jamjimaria

Does anybody know what happened to Julie Devereaux? WROR is going jockless from 10-3. I hope she didn't leave WROR. She is a perfect mid-day companion.
 
7 to midnight

and I agree Julie is a great mid day person, she has been with GM for a while, previously on WBOS, she has worked every shift except morning drive at WROR, she was great on WCGY back in the day.

She is also very nice in person and very easy on the eyes.
 
Thanks for the update. I hope she wanted to make this shift, she is such a nice person I would hate to see her HAVE TO take a shift for any other reason. I wish her well and unless I get a time when I will be in the car during the evening hours, I will miss her. Do you know if they will remain jockless during the mid-day?
 
voice tracking or going jockless in the mid days is an emerging trend. Kiss-108 is doing it, 93.7 and 92.9 have no air staff to speak of at any time of day, video didn't kill the radio star, congress did.
 
jamjimaria said:
Thanks for the update. I hope she wanted to make this shift, she is such a nice person I would hate to see her HAVE TO take a shift for any other reason. I wish her well and unless I get a time when I will be in the car during the evening hours, I will miss her. Do you know if they will remain jockless during the mid-day?
Click to expand...

I have no inside information, but I remember that Julie did evenings 7 PM - MID on WROR in the past as well, back around 2002 when they tried the temporary "Timeless Rock'n'Roll" classic AOR-ish format. When that format failed and they went back to Classic Hits, Julie moved to mid-days.
 
I was flying out to phoenix last thursday and I heard julie introduce herself on one of the US airways radio channels...took me by surprise a bit
 
Bad news for those of us who like Kim Collins who worked 7pm to midnight. Her bio is gone from WROR's website although her email addy remains. Patrick Callahan is on again this week but has not been added.

So we can deduce that Patrick is coming aboard from 10 to 3, Julie is moving to 7-midnight??
 
Jockless in the mid day, Julie to nights, Kim on the beach or doing weekends?

I don't think anything was wrong with the lineup as it was. Greater Media did very well in the spring books as far as TTK and MJX goes, and BOS, although a ratings dog on paper, bills very well. Paul Perry didn't do well in afternoon drive, had to be 12th or worse, but Julie was 11th in mid day.
 
Why would Julie move to 7-12 unless told to by the powers that be. 7-12midnight sounds like a horrible shift compared to 10-3
I feel bad for Kim if she was let go.
 
If I'm not mistaken, Julie actually did 7-midnight at WROR at one point even before 10-3. Or maybe it was afternoon drive. Then both Ken Shelton and Tai came on board and she was moved to 7-midnight. Ken lasted 6 months and she went back to 10-3 where she's been ever since.

On another post on the Boston board, someone posted the ratings (published by the Herald) for all dayparts and Kim's 7-midnight came in last for WROR, I believe. :(

Julie's 10-3 shift was rated 11th out of 15.

For afternoon drive, they only listed the top 12 and Paul Perry isn't included.

Loren and Wally ranked 6th out of 16 for morning drive.
 
New to posting so bear with me.

Julie is talented, but that means little nowadays. Going "Jockless" is the way companies are saving money. Unless you're Mike (MKK) or introducing a new format (BOS) there really is no point, or successful track record for not having talent. Station's are taking syndicated talent or voicetracking and whether it saves money or not. it is ALWAYS all about the money.

Julie may have a contract that pays her a mid-day salary, but at some point it's going to become a night time salary, i.e. lower.

Ultimately, ROR needs to decide if they are an Oldies station or a classic rock. Until they decide and commit to it (say a year or two), they will never produce the ratings or revenue success they are capable of doing. Personally I believe Loren & Wally are a better match for an oldies format, but then again, I'm just a sales reptile.
 
Sales Reptile said:
Ultimately, ROR needs to decide if they are an Oldies station or a classic rock. Until they decide and commit to it (say a year or two), they will never produce the ratings or revenue success they are capable of doing.
Click to expand...

Another one who doesn't acknowledge that classic hits is a distinct format different from either oldies or classic rock, but containing a lot of crossover from both of them. WROR is neither an oldies station or a classic rock station. It's a classic hits station.

105.7 already tried being an oldies station when it started as WROR in the '90s, and it tried being a classic rock station in the early 2000s. It didn't do well against the established stations in those formats (WODS, WZLX) either way. It has gotten better ratings as classic hits for people who like certain elements of both formats in one station, though lately it's tending more toward competing with the larger pie that WODS gets rather than WZLX.

WODS has musically really become a classic hits station anyway. They hold on to the "oldies" moniker because the station has built such a strong local heritage recognition factor with it, but their music has updated pretty much like most other former oldies stations nationwide that have become classic hits. There really aren't many major market traditional oldies stations left anymore because the traditional oldies format is considered to skew to too old of a demographic these days. With a few exceptions in certain areas, traditional oldies as a format has been relegated mostly to AM stations running stations running low-overhead satellite or automated formats.

Traditional oldies is certainly not a viable option for WROR, and neither is competing with WZLX (whose ratings are also not stellar) for classic rock. That pie is not large enough. As long WROR stays with a retro music format, classic hits makes the most sense for them.
 
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