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what happened to KQTH the truth's ratings??????

last winter it was at 3.7 in the quarterly , now its at 1.8 WOW , see link below for ratings
http://www.radio-info.com/markets/tucson

im wondering what happened? is it just interest from the new MY FM station in town, as well as KNST FM.? or is this a massive pull out from listeners who are tired of KQTH, and want to find something more interesting? let me know your thoughts.
 
i also looked at KNST FM'S signal range and it covers more territory than KQTH, so that might be a factor as well.
 
Nothing rated that's owned by Cumulus...why?
 
kwthom said:
Nothing rated that's owned by Cumulus...why?

Arbitron only releases subscribers' info to the public. Cumulus hasn't renewed its Arbitron contracts in every market yet.
 
The morning show with Justice and sometimes Savage are all 104.1 has going for it. The problem is Justice appeals to 2 people. The people who love Justice and hang on every word and the people who hate him. There is little room for middle ground or the casual listener. Then you have the black dude in the afternoon who is just awful. It's like a highschool radio show and he just keeps trying and trying and failing. When I happen to tune into his show as I flip through the radio dial, the only word that comes to mind with him is "Fake". He really just comes off as...fake.

But hey, the weekend shows are pretty good! Kinda ???
 
You can only LIE so much before the listener figures out you're NOT telling 'The Truth'.

On the other hand, the HD1 signal is so over-processed, that it's unlistenable. And that's THE TRUTH.
 
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