Sully, a sincere happy birthday. You know the Oedi references were tongue in cheek - just, thankfully, not his tongue in your cheek!
But unless you get legendary status a la Matty in the Morning or Charles Big Mattress, Age Discrimination at 40 in the media is a proven fact. Please find somewhere on the dial a brand new jock who started his career at 45 years of age? Or look at how difficult a "comeback" is for Ken Shelton - who I'm a fan of - who couldn't come back, and Wharfield who doesn't want to come back (Harv seems to have a real dislike for the business side of radio; Bill Smith at WZLX made him an offer he couldn't refuse back in the 1980s, but Harv's first reaction to the offer from WZLX was not to jump at the chance).
http://www.seniorjournal.com/NEWS/Politics/5-12-19-AgeDiscrimination.htm
● Middle-aged and older white male writers have joined women and minorities on the sidelines, as white men under 40 get most of the jobs writing for Hollywood’s television and film industry. In both feature film and television, older writers have seen their employment and earnings prospects decline relative to the opportunities available to younger writers.
● Advertising-media activity is largely based on age.
Discrimination in Marketing
● Marketing/advertising, even when directed to older persons, is not sensitive to their vision and hearing limitations (small font, many colors, little color contrast; on the phone, speaking too quickly, etc.).
● The “anti-aging” industry perpetuates a culture that views aging and the aging process as negative and undesirable. The U.S. market for anti-aging products and services in 2004 grew to $45. + billion. Growing at an annual rate of 9.%, this market will reach nearly $72 billion by 2009.
Good luck! Also keep in mind that the older a person gets, the smarter they get. It is much easier for a major record label to sweet-talk impressionable young teenagers into giving up their publishing. Independent labels, which generally help independent artists to keep the publishing or sub-publish, are often cast aside when the bigger labels offer bigger bucks. Yet if that act is "too old" - despite decent sales, the major label drops them in hopes of selling 3 million units of some yonger artists. Voila - many hit artists and older acts go back to the independent labels at that point. What speaks volumes about the integrity of many indies, the older acts have been through the mill; they know a good deal and a not so good deal, and they know when an independent label has much respect for their artistry - more respect than any major label is going to show them. But it is a shame when older radio personalities and recording artists are shunned by the suits with the big bucks.
It's pretty much the same in radio as it is in the record industry; you have to pay more for established talent who sometimes have agents and/or decent lawyers than you pay for kids fresh out of Emerson College. As one p.d. is alleged to have said to a now over-40 jock about 20 years ago: "It's not that this check is only $25.00. It's that You've Just Received your first check from W___" ( a station in between 103.3 and 105.7; paraphrasing a program director recently let go by CBS)
Now that that individual is no longer at the station you once worked for, his resume and financial needs won't let him accept $25.00 from a program director who used him when he was young, impressionable and desperate to get on radio. What does he do now? He can't go to Bradleys to bag or do checkout because they went out of business. Maybe he can open a Chinese Restaurant - Brad Lee's or something...but one thing is for sure, don't expect him to replace Toucher & Rich anytime soon. He was used and spit out by a 57 year old P.D. recently spit out from CBS himself.
As I said, good luck on your birthday. In an industry full of snakes and rats, young talent gets fleeced and older talent gets booted. Meanwhile the profits go up while the ratings go down. Of course at 45 one can always do what that guy from the Beatles tribute band did and become the WBCN Rock Lobster. Get in a big, hot leather Lobster Suit and stand in the sun and bake to get a $25.00 check from WBCN. File under: Now you've really got a face made for radio.