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What happened to the Shark ???

W

What I Heard

Anyone go to Sharkfest this year at the Hilton ? What was a huge success last year looked like a golf outing this year. Sad ! Looks like the new group from NY just doesnt understand South Jersey radio. How much longer can this go on ??? JVC Broadcasting is looking like expected. A group of old weathered radio guys that are living in the 90's. Someone get these guys a calender. South Jersey radio is built on relationships, local people, and promotions. So far they are 0 - 3.

Thats "What I Heard"
 
What happened to the Shark is that a bunch of inexperienced radio geeks that convinced someone to give them money to buy a group of stations ran them into the ground in less then 2 years. Don't blame JVC, they are just mopping up after Brett and the crew spilled solid ratings, client relations, promotions and good hard working employees all over the place.
As far as the thing they call Sharkfest, my guess is that they just put their name on an already booked concert and called it Fakefest. Last year, I have no knowlege of, but if I had to guess, Brett and the crew were still living off the ratings and popularity of the previous year which should be credited to the team that was in there before.
 
sethjamz said:
As far as the thing they call Sharkfest, my guess is that they just put their name on an already booked concert and called it SHARKFEST...Think they got the idea/name from a casino's Fakefest.
Click to expand...

Sorry, part of my original sentence was not complete.
 
sethjamz said:
Brett and the crew were still living off the ratings and popularity of the previous year which should be credited to the team that was in there before.
Click to expand...

"Ratings" and "Popularity" and "The Shark" don't belong in the same sentence.
That station has been a loser since the 80's, it wasn't until it got some guidance
with Rich DeSisto and Paul Kelly that it started to come around. Prior to that,
it was stale ideas, stale imaging, bad boring jocks, same old songs, low spot rates,
bad reputation, Atlantic had a big mess to deal with. Yuck. Even the name
"The Shark" was/is bad.

Bitter, aren't we Mr. James! You still sound bad on WZXL.
 
Sorry, not who you think I am. Have heard of him. Agree with you but not the point of my post. It's people like you on these boards who make it ugly. My point was to say that JVC is not to blame for current mess.
 
IMHO the only time this frequency sounded good was around 1984-85. I worked at the now defunct Naval Hospital in South Philly near the stadiums and was on the 10th floor...They came in loud and clear all day at work...I loved the lunch special with the female air talent, (forgot her name), she would play my requests and did a great job on the air....I dont think they were called the Shark back then, maybe Rock 104 or something like that....
 
oasisrulz said:
IMHO the only time this frequency sounded good was around 1984-85. I worked at the now defunct Naval Hospital in South Philly near the stadiums and was on the 10th floor...They came in loud and clear all day at work...I loved the lunch special with the female air talent, (forgot her name), she would play my requests and did a great job on the air....I dont think they were called the Shark back then, maybe Rock 104 or something like that....
Click to expand...

I was Program Director of WMGM "Rock 104" and later we called it "104MGM" when the general manager
said (quote) "Rock is a dirty word to our clients" dumbazz Anyway we changed from an automated
TM Stereo Rock format to live AOR in late 1982, and I left when I had enough of the inept management in 1987. When WZXL flipped to Rock in 1985 or so, their parent company in Rhode Island stole the midday girl you are thinking of - Rona Richman - just to get her out of the market. Things went downhill from there, they wanted to change the format and give up, because their best salesman sold Cape May County, and he lost 80% of his business (rightly so) to WZXL. After I left, they tried about 10 formats and names and were in the flusher for a long time. We could have kept WZXL at bay if management supported the format, but back then they let the salespeople complain about songs, load up the log with 22 minutes of spots and hour, and sat back and made money. They deserved to give it up. Back then, WMMR and WYSP got into this market well enough to be competitors. We swapped music lists with several of the Philly stations back then, and I still remember WMMR calling and whining when their listeners started to call and ask for songs WE played and they didn't. Good times.
 
the midday girl you are thinking of - Rona Richman - just to get her out of the market.

Fantastic memory you do have, that was her name and she did a great job during the day. I do remember in late 1986, 100.7 being off the air for a few weeks, this is when they were AC, then blasting back on the air as WZXL think it was November 1986.
 
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