What happened to WGHB and WDLX?

[Keith_Lake]

A glance at the R&R ratings site for Greenville/New Bern/Washington shows no mention of either WGHB 1250 Farmville or WDLX 930 Washington. Both stations appear to have totally fallen off the radar.

Does their parent company not subscribe to a ratings service, or did their listenership numbers really fall off that badly? One would assume that WDLX, which has Rush Limbaugh in the afternoons, would at least show up somewhere. When 930 was under its previous ownership, they showed up in the ratings largely because of Rush.

Some months back I suggested that sports overkill would cause problems for those stations. Unless they're just not counted in the local ratings, that appears to be coming true. Unless you're a truly rabid sports fan (the kind who paints yourself in your school colors on game day), any format that consists primarily of guys barely out of their adolescence sitting around talking about sports is bound to be a tune-out.

(I was watching the UNC-Duke game the other night. The Blue People in the stands looked like Smurfs at a Kiss concert.)

KL<P ID="signature">______________
<a href="http://home.nc.rr.com/gttyson/lastradio.html">The Last Radio Station<a></P>

 

[rockthisworld]

> A glance at the R&R ratings site for Greenville/New
> Bern/Washington shows no mention of either WGHB 1250
> Farmville or WDLX 930 Washington. Both stations appear to
> have totally fallen off the radar.
>
> Does their parent company not subscribe to a ratings
> service, or did their listenership numbers really fall off
> that badly? One would assume that WDLX, which has Rush
> Limbaugh in the afternoons, would at least show up
> somewhere. When 930 was under its previous ownership, they
> showed up in the ratings largely because of Rush.
>
> Some months back I suggested that sports overkill would
> cause problems for those stations. Unless they're just not
> counted in the local ratings, that appears to be coming
> true. Unless you're a truly rabid sports fan (the kind who
> paints yourself in your school colors on game day), any
> format that consists primarily of guys barely out of their
> adolescence sitting around talking about sports is bound to
> be a tune-out.
>
> (I was watching the UNC-Duke game the other night. The
> Blue People in the stands looked like Smurfs at a Kiss
> concert.)
>
> KL
>

They make more money than previously thought imaginable by an AM in this town. And they don't need the ratings to sell it, it sells itself, so why subscribe?<P ID="signature">______________

Eastern NC & Raleigh/Greensboro Board Moderator</P>