What happens to WCBS 880 now?

[TheBigA]

Plus the Houston Texans are on an Audacy Country radio station.

The Texans broadcasts have helped make KILT the #1 highest billing country music station in the country. It outbills KKBQ, which gets higher ratings.

 

[sjs1959]

Correction: The NFL wants its games on FM. That's why WEPN lost the Jets. iHeart has been putting the NFL on classic rock stations because it doesn't own FM sports stations in those markets. In the case of Kansas City, Audacy had the Chiefs on WDAF, an FM country station. But last week, the company blew up an alternative rock station and moved its AM sports station to FM.

Oh noes, not ANOTHER alt station??? One would think they don't have enough listeners to survive!

 

[K.M. Richards]

Correction: The NFL wants its games on FM.

I stand corrected on my misinterpretation of your earlier statement.

 

[K.M. Richards]

Oh noes, not ANOTHER alt station??? One would think they don't have enough listeners to survive!

This is straying off-topic, so I hope I can answer this and we can move on without further comment.

Alternative stations have been in trouble for a couple of decades now. Unlike the New Wave/Modern Rock period of the 1980s, the genre is defined by whatever you want it to be. Heavy on the grunge rock? Alternative. Higher gold-to-current ratio, maybe with a lot of 80's? Also Alternative. I've seen stations that border on Active Rock labeled as Alternative. The format name means different things to different listeners, and therefore to station owners.

Just as a lot of CHRs lost audience in the splintering of that format by genre in the 1990s, there is no longer a cohesive Alternative audience. So in many cases, no, they do not have enough listeners to survive. What pleases some of the audience is a tune-out factor for others.