If you watch trends it's amazing how much revenue growth is from digital.
For the recored digital has nothing to do with HD!
Advertisers are demanding accountability and digital provides the analytics marketers want.
Thankfully digital and AM/FM radio play nice together. 238 million people still listen to analog radio and we can engage with our listeners as they use digital, not HD.
Furthermore advertisers can reach more people with paper flyers than HD.
HD needs the pure mass and weight of listeners equal to analog radio to matter.
For HD to play on the same analytics level as digital it requires a two-way connection like the internet. And with the internet who needs HD and their licensing scam?
What he said below is spot on with the radio's future.
"We stake our future on the Internet, mobile phone apps, social marketing, podcasts and of course, over the air."
http://www.rbr.com/features/viewpoints/24759.html
For the recored digital has nothing to do with HD!
Advertisers are demanding accountability and digital provides the analytics marketers want.
Thankfully digital and AM/FM radio play nice together. 238 million people still listen to analog radio and we can engage with our listeners as they use digital, not HD.
Furthermore advertisers can reach more people with paper flyers than HD.
HD needs the pure mass and weight of listeners equal to analog radio to matter.
For HD to play on the same analytics level as digital it requires a two-way connection like the internet. And with the internet who needs HD and their licensing scam?
What he said below is spot on with the radio's future.
"We stake our future on the Internet, mobile phone apps, social marketing, podcasts and of course, over the air."
http://www.rbr.com/features/viewpoints/24759.html