It's too bad that you guys don't have a web stream...
I think you are totally right... Formats need to evolve and must be dynamic. If they are allowed to get stale they die....
> > Barry Manilow's new CD, "Greatest Songs of the '50s" zooms
>
> > to #1 on
> > the Billboard Album chart, presumably with little or no
> > radio airplay.
> > With Adult Standards stations dropping like flies all over
>
> > the country,
> > how can station owners (big AND small) justify dumping
> this
> > format as
> > "too old"? I'm sure it ain't all 80-year-olds buying this
> > Manilow
> > disc. In addition, with brisk sales for the Rod Stewart
> > "standards"
> > discs (like 'em or not), plus younger artists like Michael
>
> > Buble, how
> > can these people justify saying there is either no
> audience
> > for this
> > music, or the existing audience is too "old".
> > Where does the audience go?? Is the future going to be
> > "standards" channels
> > on XM or Sirius and little else??
> > Like so much in today's commercial radio, I just don't get
>
> > it.
> >
>
> Hello!
>
> I've made this same argument in other threads, and I agree
> with you heartily, but, as I'm told, it seems that there's
> something more subtle going on here, at least on a
> nationwide level.
>
> I'm finding that Standards "purists" have little to no
> patience for Rod Stewart and Diana Krall. There's a
> definite "generation gap" opening up in the format.
>
> These older purists appear to want the 50s MOR back (like
> Westwood One used to play), along the lines of Jo Stafford,
> Vic Damone, Ketty Lester, and the like.
>
> And, they want their radios to sound old!! Not to demean
> anyone's format, but "Music Of Your Life" has old announcers
> working old liners cards in an old-style music clock. I
> don't mind listening to it when I can get it, but I do come
> away feeling a whole lot older. (One night, Gary Owens was
> wheezing so badly, I didn't think he'd live through his
> shift!!)
>
> These same folks also cynically accuse Michael Bublé, Renee
> Olstead, Chris Botti, and the like of merely
> "posturing"...that is, recording Standards because it's the
> "hot" thing to do...merely biding their time until they can
> make a break for the pop charts. While I think Bublé is one
> of the best new artists around, it doesn't help the argument
> that he remakes songs from a number of different styles, not
> just Standards. The cynics are pointing to his hit single
> "Home" as a vindication of their belief that he never was a
> "true Standards" artist, and probably will never be.
>
> Standards "purists" appear to care little for youth, and
> would prefer that the youth not touch "their" catalog.
>
> Paradoxically, the younger Standards fans seem to want even
> more Frank, Tony, Dean, and Sammy, and a lot less of the
> soft AC. Before the Sirius "Standard Time" channel merged
> with their Big Band format, I think you had there an
> excellent example of a modern-as-tomorrow Standards
> presentation. (Not now, though. It's definitely "olded
> up.")
>
> Like it or not (and I like it!), the Westwood One approach
> to Standards is the one that's going to win. It's the future
> of the format. If you listen all day like I do, with the
> radio on in the background, the texture is very pleasing.
> And, Anne Murray, the Carpenters, and Kenny Rogers recorded
> fabulous songs that no other station will touch. I think
> the format is right on target! And, while I'm not permitted
> to quote Arbitron numbers for my station, I *can* say that
> we had a FANTASTIC Fall book!
>
> You have great new albums like the Manilow you mentioned,
> along with the new Bette Midler "Peggy Lee" remakes, the
> Steve Tyrell "Sinatra" CD...all great stuff, but the purists
> won't buy them. The younger folks will.
>
> See, this is how Standards is going to survive vs oldies.
> With Standards, the emphasis was almost always on the
> *song*, and not often on the artist. The music publishers
> ruled the charts in the "glory days." The artists were
> usually secondary. This is why remakes of Standards go over
> so well. Nobody thinks it blasphemous to redo "(I've Got
> You) Under My Skin." With oldies, it's the artist first,
> and then the music. Unless someone can outdo the Beatles'
> "I Want To Hold Your Hand," or the Eagles' "The Long Run,"
> nobody will dare to redo them, and the audience won't accept
> those remakes. The songs, great as they are, are fossilized
> in time because of this.
>
> That's a long answer to a short question, and I'm sure I'm
> going to get flamed mightily for it, but I insist on keeping
> the faith, and we have a decent track record to back it up.
>
> Regards,
> Ken Clark
> BIG WRIG 1390
> The Home Of America's Best Music
>
www.bigwrig.com
>