What if Audacy brought back WYSP on 96.5?

[Larry]

Don’t forget WYSP still exists on WIP-FM HD3 (and via the Audacy app)

 

[davideduardo]

Not really the companies or businesses, obviously they don't get down to that level, it's the agencies for whom are tasked with making media buys where radio is just one of many considerations.

Agencies that are not in the same market will rely on the Nielsen format descriptor plus the tables from their software that show who is listening and which allow input of rates to get CPP.

Formats are looked at to avoid duplication... such as only buying 3 deep and buying two country stations. Or formats help to not buy in formats that don't fit the product, such as the ethnic considerations in cosmetics (I remember back around 1961 getting a Coppertone buy at WJMO... which was an R&B station!).

Basically this is common sense, with the way things are changing for radio in it's place as a mass appeal medium when the trends run counter to the more one size fits all consumption of entertainment, the last thing you do is rock the boat or highlight the situation.
At least it's worse for television.

But TV is bought by the program, not the station as a rule. Locally, that means that car dealers buy news and sports, department stores buy Ellen and the like and all buy network ajacencies based on the surrounding shows.

 

[AceBiscuits]

Don’t forget WYSP still exists on WIP-FM HD3 (and via the Audacy app)

Ironically, after all the talk about WYSP, I just checked the Audacy WYSP stream and it's airing CBS Sports Radio.

 

[JH_Radio]

But WYSP on WIP-HD3 still going over the air, as an automated jukebox.
Sad really.