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What IF KRZ didn't hit the air in 1980?

W

warmland

Here's a question I'd like to present to the group of old timers here on the board. What if....? KRZ did not come on the air in 1980? What do you think the market would have been like? Would WARM have remained higher in the ratings longer? Let's through it open for discussion if possible
 
IMO: Radio was changing and WARM was not. KRZ hit the area hard and fast (too hard at first, I thought, but then I gradually changed my mind). It had contests which my old friend Bart Sommers thought a little over the ethical edge, but made a big splash (win a million KRZ bucks). It ran commercial-free for three months, which certainly siphoned listeners from stations which ran spots as usual and, to my mind, gave KRZ an unfair advantage.

So, KRZ changed the landscape in what had become a tired radio place. After things settled down, we had a group of people who were new, fresh, had an exciting sound and brought something to life that tired WARM was losing. WARM might have lasted as a ratings leader longer because that's about all we had. Magic is good, but not in the way KRZ has been; I think these guys really shook up the place.
 
I remember the first song KRZ played: New Kid In Town, Eagles
 
Krz going on the air with a top 40 format was the beginning of the end for Am Radio in this market,Q102 came on in 1984,then Magic in 1985,
and the rest as they say is history.
 
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