What If Stations did this.....

[KDRadio]

I work for the 3kw Class A Station In ct, from what I know we do not have any of the troubles that Class B and C Corporate Stations have. My question is if All stations flipped to class A would that save them any money and help them survive this crisis? just a question

 

[Goat Rodeo Cowboy]

I would propose to you that being Class A is not some kind of magic potion. Being the right kind of station for the market where you are located is the key.

Being a Class A in a metro market trying to duke it out with the higher power operations can be a real bummer.

Being a Class A in a small market that is overwhelmed with big-box chain retailers that has crippled or destroyed your locally owned retailers can make your market a radio death-zone.

If you own a Class C with higher power and you have already invested is land, building, studio/office facilities appropriate for a big-budget expectation, you may find you have purchased a "non-refundable ticket".

The money making Class A will often have modest, low-overhead facilities in a market place populated by businesses that spend advertising controlled at the local level.

Giving up Class A status by applying for a power increase doesn't change much, UNLESS, ownership/management suddenly starts thinking they are 'one of the big boys' and wrapping themselves with the attitudes and expenses of the Big Boy Club.

 

[radioguybroadcasting]

I work for the 3kw Class A Station In ct, from what I know we do not have any of the troubles that Class B and C Corporate Stations have. My question is if All stations flipped to class A would that save them any money and help them survive this crisis? just a question

It would save a little on the electricity bill at the transmitter site and thats about it.

And up in the hills (where I think you are)... you need all the oomph and power you can.

 

[redneckriviera]

I work for the 3kw Class A Station In ct, from what I know we do not have any of the troubles that Class B and C Corporate Stations have. My question is if All stations flipped to class A would that save them any money and help them survive this crisis? just a question

Don't be fooled. Most of those Class B/C stations that are having "troubles" likely generate many times the revenue and profit that your Class A station does. The "troubles" have almost nothing to do with their daily operating profit, but rather with the financing they used to buy those stations and/or those companies. And the cost-cutting that they're now doing is just a frantic effort to stay out of bankruptcy for another few months. In the long run, it's like trying to save the Titanic by bailing out with a coffee cup...