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What If WKLB Went All Christmas

S

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Just a hypothetical question –

What if WKLB went all Christmas??

It’s my opinion that every year around this time WKLB (& WCTK) plays the best holiday music on the dial. They play a huge variety of Christmas tunes by country’s best artists, most of which are original and fun, and they also play a few of the classics (bing, gene, elvis, helms, mathis, etc) – just enough to not be over the top. They’re also not afraid to play religious Christmas songs, which is one of the main reasons I listen. I don't think I've ever heard an actual "Chistmas Carol" on any of the all-Christmas stations - Mariah Carey and Whitney Houston don't count.

If WKLB went all Christmas, playing both country holiday tunes and the occasional classic, would they do better than the usual all-Christmas stations in the market?

On the other hand, why don’t WODS / WROR / WBMX play some of the songs that the country stations are playing? Most are far superior to the nauseating, generic songs that they currently have in rotation.

Again, just my opinion…
 
A quick check of Mediabase revealed that KLB played about 50 different Christmas titles last week. I'd hardly call that a "wide variety" of Christmas tunes. An all-Christmas switch for KLB would certainly be Fall Book-Phase 2 suicide... not to mention direct competition with Greater Media's Magic 106.7 all Xmas flip.

Christmas music is meant to be audio wallpaper. It typically gets big numbers because offices, retail outlets etc. put it on and leave it on all day. Thus getting big TSL numbers and a boost at the end of the Fall Book. Ask the average listener on the street to name they're top 5 favorite Christmas songs and the new Alan Jackson Christmas song or an obscure Garth Brooks Christmas tune won't be on the list.

They want the Mariah and the Whitney... and the donkey... and that's what they get.
 
Yes, and in fact it's poss. KLB may do all Christmas on Christmas Eve & Day, but certainly not
"two days after election day" like the others did.

I like the approach of mixing a few Christmas songs in. For example here's what I played on my
blues show on Sunday...a couple of times there were Christmas songs back to back but usually I
just threw some in there at odd times. (In past years I'd throw in more Christmas comedy or
stuff like Yuletide country, pop, etc. but this time, other than "Green Chri$tma$", I stuck to
"Christmas Blues". And the Freberg comedy bit actually did have some jazzy songs as part of
it which is why it did well leading into our Mood Swings jazz show.

What I played on Sunday:
http://launch.groups.yahoo.com/group/New_England_Blues_Society/message/8520
 
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