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WHAT IF WRX WERE STILL WITH US?

R

Runrigger

Regardless of who owned the station, if they had never left and were still a classic rocker with a local staff, how would they be doing and what effect would they be having on the market? I know signal would be an issue, but I'd assume their presence would have had no effect on B101's evolving to a classic hits format. IMHO, classic hits is really the light rock format today. Still, I think B101's numbers would be affected by any classic rock station in the market. I also think although HJY's main draw is the drive time personalities, WRX would be pulling listeners who tolerate new rock to hear the classics on HJY. Then there are Cat Country's listeners, many of whom were raised on rock. I also have to wonder how many air personalities at other stations or who have left the market would be working at 103.7 if the station were still around. Considering we're in a PPM world now, any opinions?
 
Interesting topic, Runrigger. The answer would largely depend on ownership. If CC still owned WRX - as it did before the sell-off in 2000 - then I would expect a Classic Rock/Classic Hits hybrid with piped-in Premium Choice jocks.

Assuming that WRX stayed Classic Rock with a local staff, I still think that WHJY would be the market leader. However, WHJY would play much more newer and Alternative music. Notice that 'HJY, in recent years, has been much more Classic Rock-heavy. They still play occasional new rock; however, such songs often come from older artists or have an older feel.

When WRX went off the year, their staff was comprised of nearly all WHJY alumni: Carolyn Fox, Rudy Cheeks, Rick O'Brien, Jaxon and the Pharmacist...
 
aaronread said:
Wonder if they'd still run Imus, too...
Click to expand...

I think it's weird that WRX was ever an Imus affiliate. Stern would have been a better fit for the classic Rock format. Imus on HJJ or PRO would have seemed more logical. As for the rest of WRX, it was a good station and a nice alternative. But HJY has always been really strong and I have a hunch that HJY would have still remained far ahead of WRX.
 
WRX was the second station in the country to syndicate Imus. It was a huge hit for them, made tons of money selling sponsorships to the most upscale businesses in the region. This success allowed the Urso family to sell the station to the "then" owner of B101 for nearly 10 million dollars. Phil Urso was the the mastermind of bringing Imus to Providence.
 
WRX had considered bringing in Howard Stern but Imus was cheaper. It was a good move, though. Those were good days
at WRX, just after the studios moved to Oxford St.
 
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