Bryan Simmons said:
What if? I go over this in my head all the time. So about KFRC. What if they never sold KFRC-FM, the one at 106.1 and just moved everyone, format and all to FM in 1986? Would KFRC still be an up to date, relevant CHR? Or would it have flipped to oldies eventually? I could ask the same question about KHJ and KRTH (Formerly KHJ-FM) had they done the same thing in 1980 when they flipped the AM to Country. The entire landscape of radio for LA and SF could have been different. Or... it might just be the same. After all, the real landscape changer here is the Communications Act of 1996. I have always loved KFRC. I'm still saddened every time I think of it's ultimate demise. As far as I'm concerned the call letters are merely "parked" high up on the AM dial for posterity and not much else. It's a terrible frequency, but it is a placeholder for what might someday return. I doubt it though as the image of those call-letters to the general listening public would seem to be damaged at this point. Oh crud, now I'm bummed out...
Bryan: They would have needed to make the move more like 1983, to avoid the FM penetration losses that Mike Phillips said were already underway when he replaced Gerry Cagle as PD in early '84.
But RKO was going to lose its licenses anyway...so KFRC was bound to end up in other, less historically invested hands.
What if RKO had kept its licenses? Well, truth is, it had lost most of its mojo by the 80s. KFRC under Cagle was the exception. Most likely they would have ended up following trends without much of what you and I think of as KFRC still in the mix....just another FM CHR.
See, we think of DDR, Sholin, Ocean, John Mack Flanagan, Bill Lee and Don Sainte-Johnn. But odds are that by mid-decade it still would have been Willie Sancho and Jack Silver...maybe The Slim One, maybe Osh and maybe Sholin. But whether it would have been any good would have depended on the PD. Cagle was a goner for other reasons. Probably would have been Phillips...and that was so whitebread, stale and boring by KFRC standards. And DDR, God rest his soul, would have had his coronary at KFRC instead of K-101.
We would have been spared Walt Sabo and The Game Zone...that's about it.