9
93-3TheSurge
Guest
DavidEduardo said:Again, a great deal of analysis has gone into the conclusion that, on avedrage, 80% of a station's at home and at work listening takes place inside the 70 dbu contour, and 15% more inside the 64 dbu to 69 dbu contour. Simply put, there is not enough signal for listening inside structure once you leave the 64 dbu.
The dBu stats you put up mean absolutely nothing. The average listener isn't going to pull in a station and say, "this station isn't within the 64 dBu contour at the moment, so I am going to change the channel." Whether you are at home, at work, or in the car, you can pull in KBPA as far as Salado to the north and Floresville to the south. For example:
http://www.radio-locator.com/cgi-bin/pat?call=KBPA&service=FM&status=L&hours=U
As long as it is inside the purple lines, it is a "usable" station. I think the coverage map listed above is for the crappy, $19.95 radio you would put in the office, because it seems pretty modest to me; I have been able to pull in KBPA from much greater distances than what the map indicates. Per the previous proposal, if the stick was in Hunter, it would probably reach as far north as Jarrell and as far south as Karnes City.
As far as the gas station proposal, that was sarcasm on my part, I thought that was pretty easy to see. Of course the Valero on Pat Booker and I-35 isn't going to buy ad space, but others who are wanting to cover both markets, such as Schlitterbahn, Sea World, Fiesta Texas, etc., most certainly would. As far as Honda (why does Honda keep coming up?) and other car dealerships are concerned, I don't see why they would not want to advertise because a radio station covers both Austin and San Antonio. Imagine the feeling a San Antonio dealer would have knowing that he can reach over 2 million people, or that he is making sales to Austinites and his competition isn't?
As far as the poor examples you gave about Riverside, San Bernardino and Los Angeles are concerned, how are these areas supposed to compare to Austin/San Antonio? Not only is this not a similar area, but just because something doesn't work in one area doesn't mean it won't work in another. You have to take chances, just as a previous poster in this thread pointed out. Moving a few sticks wouldn't be a nightmare as JD, my biggest fan, pointed out; it would be an experiment that might lead to greater success in the potential "metropolis" that is the Austin/San Antonio area.