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What if?

J

japman

CC got brave enough to try two rock stations in this town again - ROCK 104: Monsters in the Morning, Classic Rock All Day Long. Voice Track rock-chic Laura Steel mid-days, re-incarnate Slats for the 18th time in drive, Big Rigg does evenings ... you even maybe let some locals do a bit of the weekend duties (besides Real Rock Weekends). Have actual live events a couple of nights a week with corn hole or wrestling or something - get listeners involved beyond dialing 1-866-xxx-xxxx.

Philips moves to 740AM pm drive, say 3-6pm so he does have to figure out how to waste an extra hour every day with game shows and can talk current events that matter - and they actually try to make something of the station - Bud, Rush & Jim - THE VOICE OF ORLANDO. Maybe you hire Doc to do 9-12 ... kind of makes the dent in the day vs. something less appealing.

CBS gets guts to do something with Mix ... before it puts us all to sleep. Hire Hildi or something - Bobby isn't cutt'n it. Surely there's some talent somewhere in this country that doesn't want to spend this winter up north.

Come on --- lets do something before radio schleps into a coma here in O-town.
 
With the current situation involving music royalties, you will not see FM talk stations switching to music formats. Period.
 
Love that idea, classic rock 1041. Screw royalties, let's get more music back on the FM airwaves. Save the talk radio gibberish for AM and XM. ;D
 
if it's true HTQ booked $3 million/year ... CC might be willing to do the cost/benefit analysis of paying some royalities to grab the big slice of that pie ... plus do something to make their 50KWatt AM grab a bit more of the talk market. Right now CC pays to have 4 babbling idiots on the air 6am-11pm on 104.1 ... I'm sure somebody would consider calculating how that compares to paying a few bucks in music rights.
 
Perhaps this will give you an idea:

Clear Channel has the "American Trucking Network" overnight on 700 WLW. For a long time, they opened each hour by playing a song, usually country or classic rock. Dropping those 4 songs per night saved about 30K per year in BMI/ASCAP fees.
 
japman said:
if it's true HTQ booked $3 million/year ... CC might be willing to do the cost/benefit analysis of paying some royalities to grab the big slice of that pie ... plus do something to make their 50KWatt AM grab a bit more of the talk market. Right now CC pays to have 4 babbling idiots on the air 6am-11pm on 104.1 ... I'm sure somebody would consider calculating how that compares to paying a few bucks in music rights.
Click to expand...

It's not a few bucks. It's hundreds of thousands.
 
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