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What is Cumulus Thinking?

L

Ladytalk

I was in Music City for a few days this week. I listened to 97.1...what unmitigated crap! I listened for a few hours as I couldn’t believe the train wreck I was hearing. (Maybe that’s their programming strategy.)

It's horrible! Bad music, lousy jocks (There's really still an air talent called "Big Al?"), and the music was just awful. Classic Hits? In what parallel dimension?

It's a throwaway station. Are they trying for a tax write-off?

Bad imaging. And Bob and Tom in the Morning? Here's what their imaging should be; "Bad Howard Stern Wannabes all morning, crap all day." At least it made me appreciate my home town stations.
 
That would be Atlantic City, but we get a lot of the Philly stations here. Even our Market 139 stations have a better overall sound than what I heard last week on WRQQ.

And from which radio market do you hail?
 
It is an embarrassment to us all, as are several other things this cluster has done. And the guy that could have made a difference there has just gone.
 
Call some of it karma. Dickert canned Coyote and Cathy, then recorded an image spot saying,"Wherever possible we try and hire local people." One nationally syndicated morning show and two St. Louis jocks later Dickert loses his job. And that was only 97.1. What goes around... .
 
I like that Deep Cuts program on Sunday evening.

Of course there is not the ole proverbial snowball's chance in hell that Deep Cuts would be the new format!
 
Ladytalk said:
I was in Music City for a few days this week. I listened to 97.1...what unmitigated crap! I listened for a few hours as I couldn’t believe the train wreck I was hearing. (Maybe that’s their programming strategy.)

It's horrible! Bad music, lousy jocks (There's really still an air talent called "Big Al?"), and the music was just awful. Classic Hits? In what parallel dimension?

It's a throwaway station. Are they trying for a tax write-off?

Bad imaging. And Bob and Tom in the Morning? Here's what their imaging should be; "Bad Howard Stern Wannabes all morning, crap all day." At least it made me appreciate my home town stations.
Click to expand...

Here we go, you must be somewhere 55 plus! You can't see past 1971! You probably don't know who Madonna is, nor can you accept change. That's is what gets people thrown out of coporate, you must accept and adapt to change.

I bet you sit and watch TV Land all day. It's changing with the times as well!
 
Hey watch it there Bub. I watch TV Land. That darn herman Munster, what a card. 8)
 
SwissVol said:
Hey watch it there Bub. I watch TV Land. That darn herman Munster, what a card. 8)
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Oh Really, Haven't you notice they have a nighttime talk show they just started, in addition to Mr. T's reality show. They are trying to do original programming.
 
ROCKO11 said:
SwissVol said:
Hey watch it there Bub. I watch TV Land. That darn herman Munster, what a card. 8)
Click to expand...

Oh Really, Haven't you notice they have a nighttime talk show they just started, in addition to Mr. T's reality show. They are trying to do original programming.
Click to expand...

Yeah, I like that David Steinberg show where he does those talk sessions with the legends of comedy.

And to quote Mr T. I Pitty the fool who does not watch TV Land. ;)
 
In deference to LadyTalk, she never indicated that she preferred a particular format over what 97.1 was doing. Just that 97.1's current format is a train wreck. While she stated that she didn't like the music, she didn't say that she would have preferred Connie Francis, Mary Wells, Janis Joplin, Madonna, or Jessica Simpson. Although I do miss hearing 50's, 60's, and 70's music on the airwaves, I can accept that a station can choose what to broadcast. However, one look at their program schedule proves that they are all over the place. Looks like a train wreck to me. If Cumulus did sign a long term contract for Bob & Tom and their format is somehow set up to complement B&T, their big gamble to attract some of the audiences of other stations (particularly WNRQ) seems to be coming up snake eyes.
 
barnaby_wilde said:
In deference to LadyTalk, she never indicated that she preferred a particular format over what 97.1 was doing. Just that 97.1's current format is a train wreck. While she stated that she didn't like the music, she didn't say that she would have preferred Connie Francis, Mary Wells, Janis Joplin, Madonna, or Jessica Simpson. Although I do miss hearing 50's, 60's, and 70's music on the airwaves, I can accept that a station can choose what to broadcast. However, one look at their program schedule proves that they are all over the place. Looks like a train wreck to me. If Cumulus did sign a long term contract for Bob & Tom and their format is somehow set up to complement B&T, their big gamble to attract some of the audiences of other stations (particularly WNRQ) seems to be coming up snake eyes.
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I've noticed that WNRQ 105.9 is rocking a bit harder. I was listening yesterday afternoon and it the music flow was much harder than it was 6 months ago, where is was sort of a whimpy, red neck, rock sound. They knew what was going to happen & they have tweaked the format, somewhat. Clear Channel was the smart one here, they have taken a demo and retired it for now (without owning the station) , so it should tell you that they must be up to something. How can you sit there and call this a train wreck. It may be for you, because the 60 plus demo lost thier only FM station in the market playing 60's Gold, but your not in the higher up "corporate" business and political things are done to undermind the competetion. It done in other corporate businesses besides the media biz.

R
 
Yep... I hate to tell him in a market by market comparison, Bob & Tom have constantly been more successful in overall competing markets.. Just as John Boy & Billy in the south, against Stern.. They actually have been doing the duo longer than Stern had (all the way back to his WNBC days, B & T were on WFBQ in Indy, only)...
 
ROCKO11 and I agree on something. Clear Channel did win out on this one. First, they sold B&T rather than put it on NRQ and second effectively retired a demo. B&T may do great here, but I really doubt it. Why do I think RQQ is a train wreck? Easy. They are a not enough station. Not enough oldies to attract the oldies demo (btw my 26 year old daughter had oldies on her presets), not enough classic rock to attract WNRQ listeners, and not enough newer stuff to take away from the River. No consistency, no synergy, yes train wreck. Oh, and my daughter has Jack, NRQ, the Buzz, and the River on her presets, but no classic hits (whatever that is supposed to mean). About the only thing I see at RQQ that looks interesting is Deep Cuts. I checked the playlists, and, while it's not the era I would have picked for deep cuts, I like the idea of the show and picking tunes that haven't been played to death all week.
 
Since we are currently talking about the current 97.1 format of classic hit rock, let me put my 2 cents in on this. I'll put my 2 cents in whether you want me to or not. 8)

Since 97.1 is curently dabbling into the "Deep cuts" program on Sunday evenings ( a program I enjoy very very much), the powers that be over there at 97.1 should use that as an experiment as to whether a Deep Cuts format could possibly work somewhere down the road.

They could see how this goes on the Sunday evening thing. Then if the shows has good responce, maybe thay can install a Deep Cuts format in the evenings on weeknights as well.
Who knows, maybe even a greater dent into the schedule.

It is not like they would have totally different formats in place.


I thnk it is time for radio people to ditch this 200-300 song over and over stuff and do it right!!!

Just my opinion. Has anyone checked out the "Deep Cut" show on 97.1. Comments on it?
 
barnaby_wilde said:
ROCKO11 and I agree on something. Clear Channel did win out on this one. First, they sold B&T rather than put it on NRQ and second effectively retired a demo. B&T may do great here, but I really doubt it. Why do I think RQQ is a train wreck? Easy. They are a not enough station. Not enough oldies to attract the oldies demo (btw my 26 year old daughter had oldies on her presets), not enough classic rock to attract WNRQ listeners, and not enough newer stuff to take away from the River. No consistency, no synergy, yes train wreck. Oh, and my daughter has Jack, NRQ, the Buzz, and the River on her presets, but no classic hits (whatever that is supposed to mean). About the only thing I see at RQQ that looks interesting is Deep Cuts. I checked the playlists, and, while it's not the era I would have picked for deep cuts, I like the idea of the show and picking tunes that haven't been played to death all week.
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I missed your above comments. I was curious about the "it's not the era I would have picked" comment.

The Deep Cuts era is pretty much the progressive rock or album rock era from about 1965- to 1982.

I looked at Jake's playlists and to me, those playlists seem pretyy right on to me.
He has played The Dead, The Doors, The Beatles and yeah he throws in some ACDC now and then, which I have no problem with his doing that as long as it does not dominate the overall presentation of the show.


I did not mean to sound as if I was jumping down your case, but I was curious as to what era you were talking about?
 
SwissVol, no problem. What I like is the idea of a deeper playlist over a different span of time, say 55-79. That's a different and broader span of time than Wylde's show. And I would opt for more popular rock and roll songs than album rock or progressive rock. For example, Temptations (but no "My Girl"), Hollies (but no "Long Cool Woman"), Van Morrison (but no "Brown Eyed Girl") would be in the playlist. Pick the years, look at the surveys during those years and play the tunes outside the normal 300 song format playlist. Don't try to be as obscure as possible, rather play songs that people will say, "Wow, I haven't heard that in a long time," or "I've never heard it before, but I like it." The whole point to me is that, regardless of the time span one chooses, if you have oldies (1955 - 1975), 1960 - 1979, 1965 - 1985, or 1985 - 2005, there is a fixed number of songs available. If you play them long enough, they wear thin and wear out -- especially if the playlist concentrates on 300 - 400 songs. Therefore, the concept of deep cuts is interesting. Whether it would be deep cuts of oldies, classic rock, disco, and maybe even deep cut country (I used to listen to WSM AM on Saturday with Kyle Cantrell), I think it has the potential for an entertaining program outside the cookie cutter box of most radio formats. Can you sell it? I doubt it, but you asked.
 
Barnaby_Wilde, it sounds as though what you would like to see and hear 97.1 doing is similar to a really good oldies channel, but maybe broader than the typical oldies format radio.

What I would like to see and hear them present is a "Deep Cuts" or Deep Tracks type format since someone over there has taken the bull by the horns so to speak and put together a deep cuts show for Sunday evenings.

The Deep Cuts or Deep Tracks format is really a new format (based on an old format) that has popped up in the last several years (Mostly satellite radio). That format is pretty much a combination of the progressive rock era of FM rock radio 1965-1976 and AOR era rock radio from 1976-1982. They deeper songs (Album cuts, songs that were probably once played, but thrown into the radio dust bin. The format could be thrown together as to create an artist core of the great FM rock era. It would also include some newer artists and newer albums that flow well together with the original core of bands.

Either way, I would not hold the breath waiting for someone from corporate radio to go: Hmmnnn, what a great idea. We are talking good music radio and boy I hate to sound pessimistic, but I just do not see that happening anythime in the near future.

But Hey, there actually talking about getting a college football playoff soon and I did not think that would happen either. lol
 
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