True or untrue, wouldn't Merlin need Cumulus a lot more than Cumulus needs Merlin?
Probably a setup whereby syndicated programming has more elbow room. Recent years have shown that neither company is any sort of visionary programming pioneer. WWIQ is, most likely, Merlin's most successful station, yet the lineup they list is nowhere near original.
There are things other than the promise of groundbreaking broadcast product afoot. I'd say such notions would be the last things on their mind. And if either company had a wild new idea, they wouldn't need the other's help or share it.