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What Is Happening With KWAM?

S

Signal_Faded

When CC ran the station as an LMA it had some ratings (pretty decent at times) but now they have sunk out of the book all together. They have Beck and Ramsey but seem to be trying to go live and local urban talk outside of them. It seems like an urban talk station could work in Memphis but it is not getting traction.
 
I think part of the problem is their programming makes no sense. They even have Thaddeus doing a blues show on Saturdays.

If I owned KWAM, I'd go urban talk 24/7.

But Dave Ramsey and Thaddeus Matthews on the same station won't work.
 
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