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what is missing from Indy radio

There is no lunch. The lunch was imaginary.

signalid said:
While they can advertise to what audience they want the judge would ask them in court if there discriminating against the older audience. They would have a hard time proving there not discriminating against them or discriminating against them.

I would do this so they would get national attention, then older folks may not buy from this company that advertises.
Click to expand...

What are you smoking.......
......and where can we get some?

What is the name of the law that your attorney would cite as having been violated?

Can you name a case that used this concept and what was the outcome?
 
Oh boy! If this thread represents the intellectual capacity of radio enthiusiasts in Indy, how can we expect anything better than radio that is missing a lot of essential body-parts. :)
 
justalurker said:
It is hard to counter with facts vague claims with no facts. Is this non-national radio group a secret?
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Given that the group is privately owned, I'm not privy to revealing their name here because their sales techniques are confidential.

Sorry.
 
Ive been to and lived in many states. Indy radio isnt that bad, but maybe thats cause I live where I can here Wmgi Terre haute and Wbwb and im mainly a chr top 40 guy, but we need oldies and a rhythmic ac playing the dance-rhythmic from the 80s to today.
 
format continuity.

The most successful stations in this [or any] market are those that carved out their position [formatically] and stayed put. [note my comments here are not about listener aesthetics; "how does the market sound?" I'm commenting on business viability].

All of the stations that struggle are those that have repeatedly changed formats almost annually.

Businesses want to work with stable vendors; they want to know they'll be there with a consistent product/service. There's another thread on this board offering kudos to WBRI-AM for it's consistent operation over decades. Religious block programs. Programming genius? No. A ratings magnet? No; but a profitable, successful business model.

If you believe you can only have a successful radio business if you chase ratings, you will look like that a dog that is constantly chasing its tail in circles. It gets nowhere [even if it catches its on tail], at least by this measurement matrix.
 
For now,,, I bet the track will roll out Santa soon.. my prediction.
 
The best radio was always done by people who took great risks. They risked failure to succeed.
They did not just play it safe to make ok ratings. We need a maverick, or a rebel out there.

Everyone is afraid to be new or different. How about some fresh ideas.
 
Flying-Dutchman said:
Yes! Some of them worked and some went flop flop flop. But, at least we tried. Right.
It's better to try than do nothing because life is short.
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No one gives the current time and temperature anymore.
 
The best "fresh ideas" might be the "old ideas" used by WIFE, WXLW, WIRE and WNAP. There was a reason to listen to radio; even hearing the time and temp was fun when it was mixed in with personality, a tight format of talk and music and a station that was actually visibly involved and active in the community. Sadly, now there is no real reason to listen to radio -- except for WIBC I guess ...to hear some marginal news reports and somewhat accurate weather and traffic reports. Yikes -- I still can't believe WIBC received a Marconi!!

So...can the real old school radio format work? When I worked in radio 30+ years ago, I was paid next to nothing. In my old age, I would be willing to donate a few hours a week to a fun personality/listener driven station.
 
indeaugie said:
The best "fresh ideas" might be the "old ideas" used by WIFE, WXLW, WIRE and WNAP. There was a reason to listen to radio; even hearing the time and temp was fun when it was mixed in with personality, a tight format of talk and music and a station that was actually visibly involved and active in the community. Sadly, now there is no real reason to listen to radio -- except for WIBC I guess ...to hear some marginal news reports and somewhat accurate weather and traffic reports. Yikes -- I still can't believe WIBC received a Marconi!!

So...can the real old school radio format work? When I worked in radio 30+ years ago, I was paid next to nothing. In my old age, I would be willing to donate a few hours a week to a fun personality/listener driven station.
Click to expand...
you are correct IT WOULD WORK but that kind of radio takes money, somebody has to pay people a "Living Wage" and not turn on the PC and leave it(and that is not likely to happen) but it SHOULD IF someone is doing a Greatest Hits format because that is the KIND of radio the audience remembers and expects. so, what's old is new again, and it has always been that way. i'm beginning to think the "Marconi" has turned into the "Nobel" prize.
 
Much as I love listening to airchecks of the old days, taking WIFE in 1971 and fast-forwarding it to 2009 isn't going to attract a young audience. I don't honestly know that if I had had all the distractions, the internet, MySpace, cellphones, video games, you name it I'd have spent all that time listening to a scratchy DJ from afar. Jocks talking up the post and telling jokes over intros isn't going to get people to throw away their iPods and internet connections. Someone has to figure out how to do radio for a generation that didn't grow up with radio in the 70s and wants their own personal playlist. Not the least bit easy.
 
There will always be radio. But it's face is once again changing. Once it was just code. Then AM.
Along came TV (radio with a picture). They said TV would finish off AM. But, Rock & Roll saved it with
my generation. Then FM just about killed AM.

Now we have cell phones an interactive form of radio. And this laptop is using radio waves too. The
way radio is used is changing. Most people will no longer put up with static and fading as we once did.

As wireless internet improves and receivers for internet radio become more popular, I suspect a radical
change. But my generation will continue to use conventional radio. Old dogs don't like to learn new
tricks. So, radio better think about serving those who still use it.

FM is for people 25 and up. AM is for 45 plus.
 
Herschel Sills said:
Flying-Dutchman said:
Yes! Some of them worked and some went flop flop flop. But, at least we tried. Right.
It's better to try than do nothing because life is short.
Click to expand...

No one gives the current time and temperature anymore.
Click to expand...
That would require a live human being...or at least innovative technology like Oldies 1480 in Cincy uses...they have all the temperatures recorded in each jock's voice & after the voice tracked forecast is read, a brief weather promo is run (to break up any slight inflection differences) & then the temperature airs. I was confident that it was a live air shift...until I was in the studio & saw it all coming out of an automation system. Brilliant use of technology...
 
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