What is MixFM Doing?!

[sketchb13]

I've been listening to MixFM for the past couple of days. Well, that's gonna stop. They've gone from doing hip-hop and rap into a clone of B1027. Someone there needs to make up their minds.

 

[INRadioMan]

> I've been listening to MixFM for the past couple of days.
> Well, that's gonna stop. They've gone from doing hip-hop
> and rap into a clone of B1027. Someone there needs to make
> up their minds.
>

Let's get this right...Someone from Crossroads, the company who runs the trainwrecks known as The Crock and B102.7 think they are so good now that they can call out the competition that they have never came close to beating? How Funny....

Mix may not be as hip hop oriented as they once were, but look at their playlist on R&R, and look at the actual CHR-Pop Top 40 on R&R and Mix is a cookie-cutter top 40. In fact there are only 4 or 5 songs many would consider "rhytmic" in the whole top 20. Mix plays all of them. While there is still plenty of room for a hip hop presence in Top 40, right now there just isn't as much as there was two years ago. Now I admit that I dont listen to Mix as much as I used to, but when I do the station has a definate Top 40 sound to it. Now when they go to Auto-Jock half the day thru the week and start going from Green Day to Hall & Oates you can start accusing them of trying to Copy B1027

 

[MightyFrenchman]

I think that 100.7 FM should go back to what we were doing in the late '70s when the call letters were WVTS and we were mixing clean secular A/C with contemporary Christian music.

> I've been listening to MixFM for the past couple of days.
> Well, that's gonna stop. They've gone from doing hip-hop
> and rap into a clone of B1027. Someone there needs to make
> up their minds.
>

 

[midwestclubber]

> I think that 100.7 FM should go back to what we were doing
> in the late '70s when the call letters were WVTS and we were
> mixing clean secular A/C with contemporary Christian music.
No way Frenchy, if they change, Mix Fm needs to go back to Playing Dance Music, like in the mid nineties. BTW,, I listened today, and Mix still plays plenty of Hip Hop, just not every song. It sounds like a Well Balanced CHR station to me, Mix is fine...... So what if they arent as Rhythmic as KSLZ St. Louis, that doesnt mean they are an AC station. Mix FM plays just as much Hip Hop as WNOU 93.1 Indianapolis, or any other (we play all the hits) CHR.
> > I've been listening to MixFM for the past couple of days.
>
> > Well, that's gonna stop. They've gone from doing hip-hop
> > and rap into a clone of B1027. Someone there needs to
> make
> > up their minds.
> >
>

 

[Jinglefreak]

> I think that 100.7 FM should go back to what we were doing
> in the late '70s when the call letters were WVTS and we were
> mixing clean secular A/C with contemporary Christian music.
>

I never got a chance to hear your station, but I was living in the Norfolk/VA Beach market when WXRI 105.3 experimented with their Continental Radio network back in 1980-1982. Craig Hodgson was the PD and they brought over Jon Rivers to do mornings, Tom Dooley (WFIL boss jock) did afternoons. Tom Kent (WLS jock, now of "Hall of Fame Coast to Coast) also worked there.

I airchecked about 5-6 hours and listened to them the other day. Their format was basically 75% CLEAN A.C. pop music and 25% current Christian Contemporary Music hits. The approach was very subtle, not too unlike today's 93-9 The Song. However there was an attempt to get a message out. I remember a jock talking up "Biggest Part of Me" by Ambrosia. He said, "The Biggest Part of Me....G-O-D" over the intro of the song.

Besides having "All Star Jocks" (and yes, they did actually have to move to the Norfolk area...no voicetracking back then), the station had some KILLER jingles which were either produced by Dick Hamilton/Heller or they were a dead-on soundalike. Very creative. The jingle package was called "I Like it in Virginia" - all male group with tight harmonies a la WNAP or WIBC Indianapolis Heller jingles.

Unfortunately, the network really never took off and they didn't seem to please EITHER type of listener. Back then, it was still somewhat controversial to play Simon and Garfunkle or Neil Diamond next to CCM tunes. The station eventually switched to all CCM.