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What is the dance demo?
- Thread starter kc0ltv
- Start date
I think it depends on what you are programming. Typically I believe its an 18-34 female demo. But look at Energy in San Fran. They are targeting a gay community. KTU when they were playing currents was going after a 25-54 female demo. I believe C-89.5, like myself is getting a teen audience with the influx of "disney" records. The average age of our listeners is 24.
H
Hot96portland
Guest
Your mom.
JK
;D
I did a small research survey of Hot 96's audience, and I was actually surprised that we were mostly getting 35-54 male! That made no since considering we were targeting 25-45 female, so apparently, we were failing miserably.
That's the great thing about the internet versus Arbs: You get to know just how bad your programming choices are instantly instead of keeping your job til the next phase, HURAAAY!
JK
;D
I did a small research survey of Hot 96's audience, and I was actually surprised that we were mostly getting 35-54 male! That made no since considering we were targeting 25-45 female, so apparently, we were failing miserably.
That's the great thing about the internet versus Arbs: You get to know just how bad your programming choices are instantly instead of keeping your job til the next phase, HURAAAY!
1) people of all genders, ethnicity and sexual orientations who like to go out and party, to the clubs, X- ravers.
2) Soccer moms (not so much) -- usually settle down and listen to jack fm
2) Soccer moms (not so much) -- usually settle down and listen to jack fm
M
Mid West Clubber
Guest
Generally the ones that target teens, and also suport both genders do better in their demo then the ones trying only 18-34 females.
M
Mid West Clubber
Guest
Also Iparty radio probably also has alot of teens since they target the I-pod generation and play alot of Pop/Rap Remixes...
How about if radio gets rid of the "dance demos" and bring back the "dance format".
Dance Demos are fake and crap.
Dance Demos are fake and crap.
BJ Steigner said:
You need demos to target in commercial radio. Are you going to run an AARP or a Preperation H commercial on a top 40 station? Are you going to run a Red Bull commercial on a conservative talk format or smooth jazz station? I dont think so. Even if you dont think you are going after a target market you actually are, just looking at the music you are adding to your database Are you going to mix 70's dance with todays songs? I hope not. Plus tell a General Sales Manager that there are no demos.
R
reggie
Guest
Dancerev889 said:
I guess this is where programming research and ad sales hit the giant fork in the road.....
There was an article about CW tv network in a national magazine talking about why they were getting rid of their highest rated show Smackdown (which you can see me in the crowd in a lot of the camera angles). They removed it because its not the female demographics they were looking for and their feeling is that its affecting their other shows.
I work for a sports station in Philly that caters right to a 25-54 male demo. Its guy talk. The station has female and younger listeners but thats a plus. You dont hear commercials for female products on this station. Its more strip clubs, porn and other guy related things.
A good programmer has to know his or her audience. My APD Glenn Kalina was telling me a story when he was the PD at WIOQ, the sales department came to him and said they just struck a deal with Preparation H and they wanted to do a Preparation H weekend. The deal was worth a ton of money and he had to fight to keep this from happening. Doing that deal would have hurt the credibility of the station and would not target is his audience
I work for a sports station in Philly that caters right to a 25-54 male demo. Its guy talk. The station has female and younger listeners but thats a plus. You dont hear commercials for female products on this station. Its more strip clubs, porn and other guy related things.
A good programmer has to know his or her audience. My APD Glenn Kalina was telling me a story when he was the PD at WIOQ, the sales department came to him and said they just struck a deal with Preparation H and they wanted to do a Preparation H weekend. The deal was worth a ton of money and he had to fight to keep this from happening. Doing that deal would have hurt the credibility of the station and would not target is his audience
theedger said:What a pain in the ass! I wish there was something I could...
I knew comments were coming
Personally, I don't know if I fit the dance demographic: I'm 21, straight male, a college student, never go to clubs or raves, look down on the "party" lifestyle, yet I've loved dance music since I was an elementary school student or younger. I see myself as somebody as who has a lot of time, which I have been able to use over the years to seek out new dance artists from across Europe (and to a lesser extent, elsewhere). I've always liked the very strong melodies and energetic 4/4 beat of the dance genres I listen to. I enjoy a good deal of pop-rock in addition to dance; I also like some rap, but I find most of what's coming out today to be oversexed garbage.
I'm 21, straight male, a college student, never go to clubs or raves, look down on the "party" lifestyle, yet I've loved dance music since I was an elementary school student or younger. I see myself as somebody as who has a lot of time, which I have been able to use over the years to seek out new dance artists from across Europe (and to a lesser extent, elsewhere). I've always liked the very strong melodies and energetic 4/4 beat of the dance genres I listen to. I enjoy a good deal of pop-rock in addition to dance; I also like some rap, but I find most of what's coming out today to be oversexed garbage.
reads like an ad for the 'personals' section
reads like an ad for the 'personals' section
Mid West Clubber said:
Sorry, but your assumption is incorrect. Here's what iPartyRadio is looking like based on VIP Club Registrations (launched less than 6 months ago) which is over 1000 people strong and growing daily:
AGE
12-17 (15%)
18-24 (34%)
25-34 (34%)
35-44 (12%)
45+ (4%)
GENDER
And if you really must know:
Female (21%)
Male (78%)
Thanks for playing, just because I'm playing pop remixes doesn't instantly translate to teens. A hit record is a hit record, I don't care what genre, sub-genre or remixed genre it falls in. We play the hits.
willcalder said:
I think those figures are more the normal than most people think. We did a survey of our listeners and the average age of our listeners is 24. I think our female to male ratio is closer to 50% though.
To also back Will up, Iparty was designed to target that 18-34 market. The station seems to have accomplished that task. I dont think the teen audience is the Ipod generation, I think the whole 18-34 demo is.
I would say 18-34 is the general target demo, generally gender neutral, with perhaps a slight female edge (55/45 at most, perhaps less). That would generally be the range if your going for more of a mass appeal or commercial dance station. Going for more of the underground or harder edged dance, it leans more male.
The fact that the dance demo is gender neutral probably works against the format and is perhaps a reason why we don't see more dace stations around the country. A low rated rock station might be able to survive even with low numbers in the targeted age demo because the audience is so heavily male that the numbers for the male 18-34 or male 25-54 numbers are decent even though the persons 18-34 or persons 25-54 aren't. Same holds true regarding women in a HOT AC type format. Persons 18-34 and 25-54 might be poor ratings wise, but because the audience is so strongly female, the female 18-34 or 25-54 numbers might be decent enough to survive. A dance station however might have a bit of a tougher time with that. If the 18-34 or 25-54 numbers aren't strong chances are the male or female numbers in those age groups aren't going to be either since the audience is generally split between the two genders unlike a rock station which is heavily male or a hot ac station which is heavily female.
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