What is the difference between "Nostalgia" and "Adult Standards"

[mikecroaro]

Hi Folks:

Is there any difference between "Nostalgia" and "Adult Standards"? Or are they both the same thing and one name more common that the other?

Thanks,

Mike

 

[davideduardo]

Re: What is the difference between "Nostalgia" and "Adult Standards"

Hi Folks:

Is there any difference between "Nostalgia" and "Adult Standards"? Or are they both the same thing and one name more common that the other?

Thanks,

Mike

I've always seen them used interchangably. Adult standards tends to be the "sales friendly" term, while nostalgia sounds, by definition, older. An adult standards definition might also include more recent remakes of standards, like Rod Stewart et. al.

 

[djj]

Re: What is the difference between "Nostalgia" and "Adult Standards"

Let's add another, similiar term from the days gone by, a format that was once ubiquitous
on the AM dial:

M O R (Middle Of The Road)

Is it (now) closer to "nostalgia" or "adult standards"?

Cordially curious,
--jay

 

[Goat Rodeo Cowboy]

Re: What is the difference between "Nostalgia" and "Adult Standards"

Let's add another, similiar term from the days gone by, a format that was once ubiquitous
on the AM dial:

M O R (Middle Of The Road)

Is it (now) closer to "nostalgia" or "adult standards"?

Obviously the original question is asking, what do PROGRAMMERS mean when they use these terms.

Just looking at the terms from a symantecs point of view... I come away with the ideal that 'adult standards' should be music that was popular with adults, while 'nostalgia' would be more permissive to play the music that was a hit with kids/teens and holds nostalgia for people who are NOW adults.

My guess would be a station would choose from these terms based more on how they plan to image the format and how they plan to market the format rather than worry which tunes properly match text-book terms.