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What Is The Hottest Format on Bay Area Radio Right Now
- Thread starter HenryOchs
- Start date
I would say News and Talk.
Based on the latest ratings, stations with a News or Talk format add up to just under a 20 share (KQED HD1 and HD2, KCBS, KALW, KSRO). If we add unrated KSFO, it's probably right at a 20 share.
Based on the latest ratings, stations with a News or Talk format add up to just under a 20 share (KQED HD1 and HD2, KCBS, KALW, KSRO). If we add unrated KSFO, it's probably right at a 20 share.
Yeah, but...
Remember that shares are a factor of not just how many people are listening, but how long they listen.
Although nobody buys advertising this way, weekly cume gives a better overview of a format's listener base. So if you take those stations you listed, they have a total weekly cume of 1,427,700.
KOIT all by itself has a weekly cume of 1,022,900. Add Star, The Breeze, Alice, KEZR, KUIC, KKIQ and KZST and AC has 3,802,100.
Don't wanna lump Hot AC in with that? Okay. AC is at 1,959,900. Hot AC has 1,842,200.
And you can't rule out demos---News/Talk skews older. Not sure how that translates to "hot". I think right now, in terms of formats, it's an AC/Hot AC world.
I would agree with you about San Francisco and some other large urban areas. However...
Country still remains the #1 format in both rural areas and in cities in the southern and midwestern parts of the U.S..
Agree on public radio. San Francisco is highly, highly liberal/Democratic and extremely high-brow. KQED is #1 because of the socioeconomic demographic.
I also agree on KOIT 96.5, and in other major-markets, the 'at work' station still rules. That's why Lite FM (WLTW), B101 Philly, Warm 106.9 Seattle, KOSI 101.1 still have high cume and ratings. It's a smattering of 1980s-now songs without very suggestive lyrics. Perfect for the receptionist desk at your local dental clinic.
I also agree on KOIT 96.5, and in other major-markets, the 'at work' station still rules. That's why Lite FM (WLTW), B101 Philly, Warm 106.9 Seattle, KOSI 101.1 still have high cume and ratings. It's a smattering of 1980s-now songs without very suggestive lyrics. Perfect for the receptionist desk at your local dental clinic.
Is that the sum of each station's individual cume, or the derived cume using Nielsen software? I ask because of the clarification I make next.
You can't add cume. Nearly every listener in Nielsen surveys reports or is detected as listening to multiple stations in each monthly survey period or in the internal (subscribers only) weekly reports.
That means that many if not "most" of the listeners to one of the named stations listens to at least one other of them. So they only count once as having cumed radio no matter how many stations they listened to.
The Nielsen software has the ability of creating combinations of stations, irrespective of format or ownership. That data has to be manually obtained by entering the time period and specific stations being analyzed.
Assuming @KilowattKat and I did the same thing (I don't have access to Nielsen software), it's the sum. And given that listeners listen to multiple stations, the sum of News/Talk has the same statistical issue that the sum of AC stations has.
At the very least, though, it's apples to apples and broadly addresses the point of the original post.
At the very least, though, it's apples to apples and broadly addresses the point of the original post.