I could get KRES easily when I lived in Quincy, IL and worked at KGRC, Hannibal, MO. KWIX and KREs were quite the sales-oriented stations (as in programming the sales as opposed to selling the programming). They had a big telemarketing department and even did seminars for other stations on how to sell features like the soil temperature report.
For that brief time I was there, pre 80-90, furthest regular reception was KBEQ in Kansas City
For that brief time I was there, pre 80-90, furthest regular reception was KBEQ in Kansas City
Moberly's KRES was always a small market monster. Jerrell Shepherd had money to burn on FM, and it helped that AM radio serving mid Missouri was feeble. The AM sister to KRES, KWIX was a graveyarder on 1230. Mexico MO had a class IV on 1340, Kirksville a class IV on 1450. And that was the extent of fulltime AM in northern MO.
KILJ 105.5 Mount Pleasant started around 1970, I think. Back then I didn't know they were a lowly 3 kW A, but they'd show up on any radio with FM in Hedrick, some 45 miles away. With the band full and surrounded by adjacents, I doubt KILJ would do well in Hedrick even with their current 25 kW.