What is up with "Brant in the Morning"

[GR8 Local Radio]

Why are more and more ccm stations choosing a show like Brant's?
Why are they moving away from the local - community feel?
It is like they are competeing with the secular morning shows!
I thought it was Praise & Worship of our Lord..... Not the slapsticks behind the mike!

 

[William_Yeager]

Mornings with Brant gets a little too corny for me at times, but if you listen to the show regularly, Brant, Nikki, and Pablo deal with spiritual issues with an amazingly high level of discourse and authenticity. There is more to worshiping our Lord than singing songs to Him.

Unfortunately, there are only a small percentage of stations across the country that can truly justify having a local morning show due to the cost. When you're dealing with Christian stations that have limited audience and revenue even in good years, that number becomes extraordinarily small. In my market (Louisville), there are two Christian ACs and two Christian CHRs-only one has a local morning show, largely because that station had the largest coverage area of any of the CCM stations for most of its existence. Kudos to WAY-FM for recognizing this need, because the high carriage of CHRSN obviously proves that there is a market for it.

If you aren't competing with secular stations, you're conceding to them.

 

[xmusicmatt]

Brant's show is awesome and not typical Christian radio.. Brant's not afraid to talk about the issues we all have faced one time or another as a Christian or may be facing or know people who are facing and discuss them openly..same with Wally which airs in the afternoon on CHRSN (and WAY FM)