What is up with Top 40/CHR in Atlanta?!

[mike7586]

Hey everyone, I'm new! So I just moved to Atlanta a few months ago (from Charlotte) and the state of Top 40/CHR radio here is pathetic. To begin, if you're not into Top 40 radio, please don't respond to this thread about how crappy Top 40 radio is in general.

So let's start with Q100. What is up with this station? First, my biggest pet peeve of all with Q100 - what is up with that guy's voice in the "jingle"? It sounds terrible! The girl's voice sounds fine, when they sing "Q100 Atlanta" it sounds fine, but when they use that guys terrible voice, it hurts your ears! It does not sound professional at all and you think they would be able to get another guys voice to use instead. Am I the only one who notices how bad it sounds? I have emailed Q100 numerous times about this but I never get a response from any of them. Q100, if you're reading, CHANGE IT IT SOUNDS LIKE CRAP!

Second, the station lacks energy, the DJ's personalities are boring (probably because of Cumulus requires them to be that way), and the play list is full of recurrent songs (for example, how can you rotate Jason Mraz - I'm Yours, Owl City - Fireflies, Theory of a Deadman - Not Meant To Be, and Pink songs MORE than new music? Not to mention, why are those songs still getting airtime on this station?). Then out of the blue, they start playing songs like Smashing Pumpkins - 1979 (umm?), Vertical Horizon - Everything You Want (uhh?), Crazy Town - Butterfly (really?), Sick Puppies - Maybe (really?!).

What are they doing?! They play these songs, meanwhile they never even touch songs like David Guetta - Gettin' Over You, David Guetta - Memories, Akon - Angel, Auburn - La La La, Kevin Rudolf - I Made It, Selena Gomez songs, Cascada - Evacuate The Dance Floor, Sean Kingston songs, Pitbull songs, and I could go on and on. And I HATE when they only play certain songs at night, for example Far East Movement - Like A G6. Play it during the day! I can't believe Charlotte, NC has better Top 40/CHR stations than Atlanta (actually Charlotte has 2 now, Kiss 95.1 and 96.1 The Beat which just recently went mainstream). Clear Channel and CBS have a much better grasp on Top 40/CHR than Cumulus. I wish Clear Channel would just buy Q100 from Cumulus and make it like Z100 in NY or Y100 in Miami or KIIS in Dallas/Los Angeles, or even like 96.1 The Beat in Charlotte.

Which now brings me to The Groove. I was super excited this was a Clear Channel station and at first, it seemed like the station was going in the KTU (in NY) direction. Then, it ended up leaning more towards Top 40/CHR (especially after 95.5 The Beat went away) which made me more excited because I thought this might finally mean Atlanta will get a true, full blown CHR station but no, what do they do? They basically copied 95.5 The Beat with a different name. Now I don't know what The Beat used to be like back in the day, but recently before it went away, it sucked. Just like The Groove is now, it was super repetitive, very narrow play list (The Groove now has 88 songs on their play list which is ridiculous compared to most stations which have 150-200 plus songs), and slow with adding new music (no Kevin Rudolf, no Auburn, no new David Guetta, no mix of Pitbull or Sean Paul songs, etc etc). For now, at least the DJ's at The Groove are better than The Beat, but I noticed they are starting to add The Beat DJ's back. What the hell is going on!? I even called The Groove to complain about the repetitiveness and ask what happened, and this is what they told me:

"The Beat had good ratings and unfortunately our listeners don't keep the channel on long, so to be honest with you, we are going to be playing a lot of the same songs over and over."

Wow, way to sell out Groove! And the sad part is, I think The Groove is more repetitive than The Beat. I mean, even in their Mix at 6, they play the same 5-10 songs... they don't even mix that it up with different stuff!

So now what do we have left? Confused and boring Q100, repetitive and limited Groove, and poor Star 94 (what a confused and boring mess that is). Star 94 needs to go the PLJ (in NY) route - PLJ is Hot AC and you could listen for a long period of time because they do a good job mixing it up.

I don't know why Q100 is going after Star 94 and even 99x with some of their music! They should be going after The Groove, but they really don't have any competition. If they went full blown CHR, they would do well because it doesn't exist in Atlanta. Somebody somewhere has to see this huge gaping hole in Atlanta radio and want to take advantage of it. Now I don't mind Dave FM, but the signal is strong and if it is true the station is losing popularity, I wonder if CBS would considering switching it to CHR?

 

[radiolives]

I have said that before that CBS should launch a CHR in Atlanta. In Houston where CBS Radio launched Hot 95.7 to compete with the established CHR which is owned by Cumulus. Hot 95.7 is already rated higher then the Cumulus CHR and it didn't take long. CBS has been launching CHR's all over AMP in LA and Detroit, Now in NYC. I really could see CBS doing a CHR in Atlanta but Im afraid they don't wanna flip Dave FM. CBS would do a killing and Im sure the CHR would be rated close to the top near V103.

And yes KISS 95.1 in Charlotte, NC sounds really good. Hopefully CCs Beat won't do any damage to them.

 

[DToTheJ]

Mike: If the quality of the local CHR's have you feeling a bit homesick, there's always Internet streaming. Or CBS blowing up 92.9 to launch a new CHR... whichever comes first...

 

[htowler]

In Response about the Groove, It is common for new and format changed stations to have very tight playlists at the start. They need to build or solidify their listener base. Rhythmics have tight playlists anyway, Powers average about 100 spins a week. I haven't looked at groove spins but I estimate they are running in the 120s right now. After they "Settle In" expect the playlist to loosen a bit but not much

 

[mike7586]

In Response about the Groove, It is common for new and format changed stations to have very tight playlists at the start. They need to build or solidify their listener base. Rhythmics have tight playlists anyway, Powers average about 100 spins a week. I haven't looked at groove spins but I estimate they are running in the 120s right now. After they "Settle In" expect the playlist to loosen a bit but not much

Hmm, I don't know if I agree with that. HOT 98.1 in Greenville, SC is rhythmic and has a pretty large play list. Same with 96.1 The Beat in Charlotte before it went CHR/Mainstream. They could definitely add more songs and bring it up to at least 120-150 songs from 88. I hope you're right that they will eventually expand it. They play Lady Gaga, Katy Perry and David Guetta - Sexy Chick so I don't understand why they won't add new David Guetta, Auburn, Kevin Rudolf, etc. It's just like 95.5 The Beat... scared to add new music and a very limited selection of recurrents. I'm just really surprised because I wasn't expecting this from Clear Channel.

Does anyone think Q100 will ever get better under Cumulus or is it going to take Clear Channel or CBS to enter the market with a real CHR station?

 

[radiolives]

Cumulus CHR's tend to play recurrents and hits. Which is how the i 100 sounds here in Myrtle Beach, SC. But they aren't playing all those hits as Q is Smashing Pumpkins, Vertical Horizon, etc.

Let CBS do a CHR for ATL. Maybe this will happen - 92.9 Now FM - Atlanta's Hit Music Channel

This wouldn't hurt Star 94 as they are more Hot AC, Would hurt Q 100 the most and proble Groove.

 

[AtlantaProgramming]

Really????

I apologize in advance, however, I have read this board for years and this is the FIRST time I have chosen to respond.

NO ONE that has posted on this thread has ANY IDEA as to PPM tactics, marketing or even basic programming theories in the Top 40 / Rhythmic world.

1.) Cume = Ratings
2.) No Cume or a New Station = Play the most familiar hits as often and frequently as possible!
3.) CBS signs on ANOTHER CHR/Rhythmic/Urban leaning station in the ATL?? NOT!!! This would cannibalize ratings and cume from their MASSIVE cash cow - V103!!!!!!!! Plus, Dave FM is doing quite a fine job of billing in the 25-54 demo (the massive cash demo).... billing is all that matters!!!!!!
4.) Repetition???? Maybe you should do a Mediabase search of all the call letters previously mentioned in this post.... oh wait.... you don't have access to Mediabase or BDS?????? Ok... I'll fill you in.... every station mentioned in this thread is spinning their powers in excess of 100x per week!!!! Some even 110x, 120x or 130x!!!! Cume builds ratings which = ad sales.... PERIOD!!!!!!!!!!!!!!!!
5.) I have been on-air or programmed in New York, LA, Dallas, Atlanta and many more.... As to the last post on this thread... if CBS launched a CHR in the ATL and it even comes CLOSE to competing with V103 I will give you my ENTIRE 401k fund built by many hard years of work in radio.

This is ridiculous!!!!

Just my two cents....

Love ya!!

-ashli

 

[Talk_Dude]

Considering how many different threads and posts there have been kvetching about their not being a Top/40 CHR station in Atlanta, did it ever occur to anyone that the folks responsible for running the radio stations and making a profit have done the research and determined that there isn't enough of an audience and/or advertising market to make it a profitable venture?

 

[Wildstyle K]

To be perfectly honest, this entire post is about a month or more late.

 

[Wildstyle K]

I hate to seem like I'm criticizing the theme and thrust the meaning this thread was originally supposed to represent, but.. you already know when I speak about things in a serious manner, I go based on fact rather than emotion and tell it like it is - even if it goes against what i FEEL, LIKE, or PREFER to any degree. I save my feelings for the Dr Phil board.

FACT IS: ATLANTA CHR SITUATION OVERALL IS PRETTY MUCH FIXED.

Q100: Yes, there was a time when I thought Q100 should tweak more rhythmic leaning, but where they are right now I'd say is good enough, do to the fact there is now a pop rhythmic in addition to multiple urbans to fill in the urban sound. Q100 is right there - middle of the road - not TOO pop rock, but also not too rhythmic leaning that the urban sound gets over flooding. Everyone already knows I personally like the rhythmic lean top 40 sound, but for Atl, I'd say Q100 is fine right where it is. Maybe they could liven up with more mix shows and stuff sprinkled in at traditional times (where some of those other hits that aren't getting played could be featured a bit), but I think their music as of RIGHT NOW (see date of post) is fine over all, due to the type of other formats that are around.

THE GROOVE: This is something Atlanta has been needing for a LONG time now! A pop rhythmic format, especially if there are so many urbans and a top 40 that doesn't want to lean rhythmic. With 95.5 The Beat, there was a much bigger gap in sound than there is now with GROOVE. So once again, I, the king of "Atlanta needs a traditional top 40", stand up for The Groove and how their station is currently being programmed. It may not be identical to my tastes in format programming, but I'm a simple man and I don't go overboard and expect more than what actually makes sense. The Groove is straight up what a traditional rhythmic should sound like, based on what rhythmics traditionally tend to do. I also agree with the fact that they are new, so for right now, they mostly stick to the basics. Groove is also where most of the rhythmic Pitbull hits are featured, by the way, which was seriously lacking before the current GROOVE came into town.

STAR*94: Once again, I think they are doing great as well, now that they've found a sound they are good at and are sticking with it. I never thought they were good as a CHR top 40, and I don't know what took people so long to figure it out, but at least Susquanna stepped in and helped to "change the game" and make something happen as everyone else sat back in acceptance.

AS FAR AS SOFT AC? Well....  ...and that's all I will say about that.


Could any of these stations (and more) do better or become more interesting WHILE STILL doing what works? Yes. But whenever I move to Atl, I'll just be thankful that the sounds are finally fulfilled and accept what I really like in the form of mixshows at least a few hours once a week - and be thankful the formats exist to carry those type of mixshows. That is good enough for me to be thankful, and that is reasonable. I don't expect everybody to be as live and creative as WKQI, WPOW, WBBM (or even KPWR to some degree). I'd rather have what works in business and get SOME of what I like as a listener than demand the entire system to change to meet my needs 100% and make a wish too outrageous to ever be fulfilled. One rhythmic and one chr top 40 is better than 0 rhythmics and 0 top 40's.

I'll always give appreciation and credit where it's due because if you don't, then it just seems like nothing will ever satisfy you, which gives the same effect as coming on here and joking about a change you wish to see happen.

With all that's happened so far, I'll just wrap it up with GREAT JOB with all that's happened in the past few weeks to months alone. It could be much worse. MUCH MUCH worse.

 

[Wildstyle K]

*the play list is full of recurrent songs .... .

*meanwhile they never even touch songs like David Guetta - Gettin' Over You, David Guetta - Memories, Akon - Angel, Auburn - La La La, Kevin Rudolf - I Made It, Selena Gomez songs, Cascada - Evacuate The Dance Floor, Sean Kingston songs, Pitbull songs, and I could go on and on.

*Clear Channel and CBS have a much better grasp on Top 40/CHR than Cumulus. I wish Clear Channel would just buy Q100 from Cumulus and make it like Z100 in NY or Y100 in Miami or KIIS in Dallas/Los Angeles, or even like 96.1 The Beat in Charlotte.

*The Groove... I was super excited this was a Clear Channel station and at first, it seemed like the station was going in the KTU (in NY) direction. Then, it ended up leaning more towards Top 40/CHR (especially after 95.5 The Beat went away) which made me more excited because I thought this might finally mean Atlanta will get a true, full blown CHR station but no, what do they do? They basically copied 95.5 The Beat with a different name. ... (The Groove now has 88 songs on their play list which is ridiculous compared to most stations which have 150-200 plus songs), and slow with adding new music (no Kevin Rudolf, no Auburn, no new David Guetta, no mix of Pitbull or Sean Paul songs, etc etc). For now, at least the DJ's at The Groove are better than The Beat, but I noticed they are starting to add The Beat DJ's back. What the hell is going on!? I even called The Groove to complain about the repetitiveness and ask what happened, and this is what they told me:

*I think The Groove is more repetitive than The Beat. I mean, even in their Mix at 6, they play the same 5-10 songs... they don't even mix that it up with different stuff!

*poor Star 94 (what a confused and boring mess that is). Star 94 needs to go the PLJ (in NY) route - PLJ is Hot AC and you could listen for a long period of time because they do a good job mixing it up.

*I don't know why Q100 is going after Star 94 and even 99x with some of their music! They should be going after The Groove, but they really don't have any competition. If they went full blown CHR, they would do well because it doesn't exist in Atlanta. Somebody somewhere has to see this huge gaping hole in Atlanta radio and want to take advantage of it.

* | Ok, first I'll talk in regards to the lack of hits making it (fully) into Atl airwaves. As everyone here is probably already fully aware, I'd LOVE all those songs to be played. However, the longevity of many of those songs are regional (meaning some may have played then stopped on Q) while there are others that may not have been picked up yet. I've been watching the David Guetta & Kid Cudi "memories" one closely for a while now and have noticed that this is still picking up more west coast play than east coast play, so I'm not too surprised at Q or Groove not being on it yet. Maybe "Hey baby" by Pitbull and T-Pain will be added first..

* | As far as recurrent songs on Q, I've noticed there are many chr's with recurrent songs. The ones I'm most familiar with, of course, lean rhythmic, so a large amount of their recurrents reflect that - hip hop recurrents. However, Q has been more pop rock for a couple of years now, so I guess it makes sense that with the amount of pop rock they play, their recurrents would be pop rock leaning as well. I don't personally prefer that, but I will not say because I don't like it that it doesn't logically make sense. I'm just thankful that they are now LESS pop rock leaning overall and have gone more traditional, or middle of the road - knowing that it CAN work.

* | I agree clearchannel and CBS have better chr programming. Trust me. I live in a valley of clearchannel and cbs chr/rhythmic PARADISE! But I've seen cumulous stations that sound more traditionally with their top 40's as well, so I would not blame everything strictly on Cumulous (or say Q100 is the scum of the earth, because they are at better than Star 94 at being a CHR).

* | Star 94 isn't all that bad for what they are NOW, that they've "found themselves". At least they lean quite a bit rhythmic when it comes to being a Hot AC!!! I actually think their music selection is more interesting than the alternative rock KMXP hot ac we have in Phoenix, but I cannot complain because that's working WONDERS for them.

* | I personally think The groove is doing great for starters. They may be slow on adding new music, but I've experienced quite a few rhythmics of their style that were a little slower than other more urban leaning rhythmics or rhythmic leaning top 40's. I also assume the reason why Groove is slow is because they are new as well. As far as The Beat, I bet The Beat would've probably added some of the Auburn and stuff, but The Beat lacked quite a bit of what Groove plays from the rhythmic pop category (and also left a larger gap between pop rock top 40 and urban lean rhythmic). The Beat went towards a sound that Atlanta already has enough of - which is urban!

In regards to repetitiveness on rhythmics, just go to L.A., where the "C" in California stands for CHR, and even your non-trainable pets will begin to memorize the songs on ALL of their CHR's and rhythmics! In other words, this is normal in chr top 40 and rhythmic.

* | I don't know why Q went after Star*94 to begin with either - but I've already said what I had to say on that... However, I don't fully agree that Q should fully go after ANYBODY. Not even The Groove. They should JUST BE THEMSELVES because there is really no one else to be them! Better yet, be the best version of themselves they can be! Besides, The current Groove is still new and maybe not too too big of a (proven) threat YET.. But... who's not to say that Q actually didn't start going after Groove? I mean.. Q does sound a bit more evened out now than they were before with their pop lean! (Maybe they were slick and started going that way before Groove's changed finalized? hmmm) I'd love them being a full blown chr, but if that means going too rhythmic leaning, then... you might as well just change "Atlanta" to "Urban city sounds". If anything, they should / could probably go more traditional top 40 style while still keeping a high level of pop rock to differentiate themselves.

I also do think the amount of styles of urbans in existence are affecting the chr and soft ac decisions to SOME degree...

Anyway, the bottom line here is that this thread was brought up a month or so too late, so it will not receive the amount of sympathy for the situation you truly desired because it came too soon after a much needed change was worked on. This is like Obama getting elected then a month later someone complains about no diversity in politics.. YES, I do wish things were left alone the way they were back in 2001 and 2002 in the Atl CHR world,, but... at least things are where they are now and we have people who are at least willing to do something to provide the sound when they could easily go another route with their business decision. Therefore, I will not complain anymore - as long as nothing dumb happens unnecessarily with silly excuses and analogies to back it up. (Don't think I don't know PD's have some choice on what they WANT to play based on personal preference sometimes......  I've met some who've literally said "I could play it, but you'd never catch me playing that and I don't care how big it is/was".)
_______________________________________________________________________________/

Well... I don't know what more to say.

In radio land, just remember to BE THE BEST YOU CAN BE, ALL THE TIME (Even if it means doing more than you really have to just to get by). Do not be the Fidel Castro of radio. Have passion and compassion for your job AND listeners. Stop making excuses for mediocrity and committing suicide because "everyone else is jumping off the bridge" and start improving yourself while everyone else is complaining about why it is the way it is and how bad it is compared to the past. If you know you COULD be / sound better, then... START NOW. Don't wait for someone else to lead you in being the best you can be within your limits.

 

[Wildstyle K]

Ok I know I'm late on this, but it is actually kind of weird that Smashing Pumpkins "1979" IS on a top 40 station with Vertical Horizon, amongst other things, but... oh well.

If The Beat was still around, then I'd say a rhythmic lean top 40 was necessary. However, with The Groove the way it is and Q, I............ don't know... if a rhythmic lean top 40 could sensibly fit in between there. About half of all the rhythmic material is covered by urbans. Q sounds like they want to be more of an at work friendly adult leaner station during the day then "party it up" a bit in the evening then the younger radio listeners come home.

By the way, does anyone know of any other top 40 stations anywhere in the United States playing "1979"?

 

[InSearchOfGear]

This is ridiculous!!!!

Just my two cents....

Love ya!!

-ashli

Spot on! (pun intended)

 

[Talk_Dude]

I hate to seem like I'm criticizing the theme and thrust the meaning this thread was originally supposed to represent, but.. you already know when I speak about things in a serious manner, I go based on fact rather than emotion and tell it like it is - even if it goes against what i FEEL, LIKE, or PREFER to any degree. I save my feelings for the Dr Phil board.

Fact: There aren't enough people living in the Altanta Metro area who would change their radio station of choice to a CHR station to make a CHR station a profitable enterprise. So far, there are two people now calling for a CHR Station in Atlanta. There is one who lives in Arizona and who therefore doesn't mean diddly in terms of ratings points, and there's a newcomer to the region. That ain't enough people to make a CHR station a profitable operation.

This is ridiculous!!!!

Just my two cents....

Love ya!!

-ashli

Spot on! (pun intended)

Amen to that!

 

[RTibbs]

I am going to sleep much better tonight knowing KDM7000 has santioned Atlanta as an accredited CHR market and it only took three posts and 2,000 words to do such.

 

[Wildstyle K]

Not accredited, just "improved". Good enough for at least a better daytime nap though...

And if there aren't enough people living in the Atl metro area to... make chr profitable, then this must mean Q100 has the lowest ratings (and NEVER did well), that all these attempts to start one up were done by dumb folks who should've known that nobody in Atl likes HIT music, and Atlanta is the ONLY place in the world where nobody wants to listen to a station that plays hits. ..and that's just a brief summary of things it must mean.

I'm not researching anything and rebutting with researched info. I'm just sitting back, absorbing the factual knowledge, and taking your word for it.

 

[Talk_Dude]

Not accredited, just "improved". Good enough for at least a better daytime nap though...

And if there aren't enough people living in the Atl metro area to... make chr profitable, then this must mean Q100 has the lowest ratings (and NEVER did well), that all these attempts to start one up were done by dumb folks who should've known that nobody in Atl likes HIT music, and Atlanta is the ONLY place in the world where nobody wants to listen to a station that plays hits. ..and that's just a brief summary of things it must mean.

I'm not researching anything and rebutting with researched info. I'm just sitting back, absorbing the factual knowledge, and taking your word for it.

What in heck are you talking about? Profit comes from selling airtime to advertisers to run commercials. Advertisers not only want people to hear their commercials, they want people who are likely to buy their products and services to hear their commercials. Big ratings among the kids in high school don't mean big profits, unless you're selling Proactiv. There aren't enough advertisers who want to reach the typical CHR listener to make CHR a profitable option. After all, how many companies in Atlanta care if you hear their commercial in Arizona?

 

[Wildstyle K]

And if there aren't enough people living in the Atl metro area to... make chr profitable, ..

I cut some things out to make the phrase shorter, but I think everyone still gets the whole point - even though I summarized instead of quoting your entire phrase verbatim or using 2,000 words.

But I'm sure the new guy in town and I aren't the only ones listening to or would be willing to listen to Q100 or anything similar.

And what exactly does this have to do with people suggesting / saying they want more or there should be more rhythmic hits added in to a top 40 (like most major "normal" chr top 40's)? Before answering that, keep in mind there is now a FULL BLOWN RHYTHMIC in town - to quickly replace the former RHYTHMIC station. Are we basically trying to say that... rhythmic hits... well, wont work? Or what exactly is/was the point for being against more RHYTHMIC hits being played in Atl?

 

[Talk_Dude]

And if there aren't enough people living in the Atl metro area to... make chr profitable, ..

I cut some things out to make the phrase shorter, but I think everyone still gets the whole point - even though I summarized instead of quoting your entire phrase verbatim or using 2,000 words.

But I'm sure the new guy in town and I aren't the only ones listening to or would be willing to listen to Q100 or anything similar.

And what exactly does this have to do with people suggesting / saying they want more or there should be more rhythmic hits added in to a top 40 (like most major "normal" chr top 40's)? Before answering that, keep in mind there is now a FULL BLOWN RHYTHMIC in town - to quickly replace the former RHYTHMIC station. Are we basically trying to say that... rhythmic hits... well, wont work? Or what exactly is/was the point for being against more RHYTHMIC hits being played in Atl?

Like I said:

Profit comes from selling airtime to advertisers to run commercials. Advertisers not only want people to hear their commercials, they want people who are likely to buy their products and services to hear their commercials. Big ratings among the kids in high school don't mean big profits, unless you're selling Proactiv. There aren't enough advertisers who want to reach the typical CHR listener to make CHR a profitable option. After all, how many companies in Atlanta care if you hear their commercial in Arizona?

 

[Wildstyle K]

And if there aren't enough people living in the Atl metro area to... make chr profitable, ..

I cut some things out to make the phrase shorter, but I think everyone still gets the whole point - even though I summarized instead of quoting your entire phrase verbatim or using 2,000 words.

But I'm sure the new guy in town and I aren't the only ones listening to or would be willing to listen to Q100 or anything similar.

And what exactly does this have to do with people suggesting / saying they want more or there should be more rhythmic hits added in to a top 40 (like most major "normal" chr top 40's)? Before answering that, keep in mind there is now a FULL BLOWN RHYTHMIC in town - to quickly replace the former RHYTHMIC station. Are we basically trying to say that... rhythmic hits... well, wont work? Or what exactly is/was the point for being against more RHYTHMIC hits being played in Atl?

Like I said:

Profit comes from selling airtime to advertisers to run commercials. Advertisers not only want people to hear their commercials, they want people who are likely to buy their products and services to hear their commercials. Big ratings among the kids in high school don't mean big profits, unless you're selling Proactiv. There aren't enough advertisers who want to reach the typical CHR listener to make CHR a profitable option. After all, how many companies in Atlanta care if you hear their commercial in Arizona?

Oh, ok.