ADULT HITS / SOFT ROCK
I'm not exactly sure what B98.5's label is, but if you all are looking towards hopefully getting a new Soft Rock station, it's probably best to launch a new thread for that - with some serious dialogue (no jokes) in it to shed some serious light on the matter (HERE'S A NEW ONE http://boards.radio-info.com/smf/index.php?topic=177182.0) I cannot really judge B98.5 accurately since I don't research it on a normal basis, and most of everything I know about it is strictly based on hear-say. B98.5 may not exactly be the problem, but rather that Atl "needs" something like this http://www.yes.com/#KPKX?chart Not sure if that's Hot AC, or.... what, but it damn well sounds great, and I love their slogans about "thinking OUTSIDE the box" and going beyond what they really have to be.
WEIRD FORMATTING VS. THE NORM
Looks like the main problem in Atl. is the lack of direct competition - unless of course you have a hardcore passion for straight urban or deep pop rock, so there's really not much variety choice available outside of that. At least groove is 100% what a rhythmic should be. I guess every place has their odd ways because KZON, which is rhythmic similar to WWVA, is playing Neon Trees AND P!NK's new song, once played Orianthi, and still has 3OH!3 "don't trust me" in their rhythmic rotation. Then there is KMXP (who kicked EVERYBODY'S ass) which is EXTREMELY heavy on the pop rock (even beating KPKX), so... despite the talk on how boring KMXP is, you can't really deny that they don't know what they are doing (And they actually have more direct competition!).
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SO.. with all that being said, you can see why I don't really want to say much about B98.5 and attempt to talk about a beast that I have yet to get to know or "fully" understand. "Normal" may not always be everything...
However, fact still remains that a lot of odd things tend to happen in Atl market and there are just some music hits that should not unnecessarily be lacking. It would be interesting to see how many of these non urban formats in Atl would play it out if more non urban competition were brought in for Adult Hits, News Talk, and Straight CHR top 40.
I'm not exactly sure what B98.5's label is, but if you all are looking towards hopefully getting a new Soft Rock station, it's probably best to launch a new thread for that - with some serious dialogue (no jokes) in it to shed some serious light on the matter (HERE'S A NEW ONE http://boards.radio-info.com/smf/index.php?topic=177182.0) I cannot really judge B98.5 accurately since I don't research it on a normal basis, and most of everything I know about it is strictly based on hear-say. B98.5 may not exactly be the problem, but rather that Atl "needs" something like this http://www.yes.com/#KPKX?chart Not sure if that's Hot AC, or.... what, but it damn well sounds great, and I love their slogans about "thinking OUTSIDE the box" and going beyond what they really have to be.
WEIRD FORMATTING VS. THE NORM
Looks like the main problem in Atl. is the lack of direct competition - unless of course you have a hardcore passion for straight urban or deep pop rock, so there's really not much variety choice available outside of that. At least groove is 100% what a rhythmic should be. I guess every place has their odd ways because KZON, which is rhythmic similar to WWVA, is playing Neon Trees AND P!NK's new song, once played Orianthi, and still has 3OH!3 "don't trust me" in their rhythmic rotation. Then there is KMXP (who kicked EVERYBODY'S ass) which is EXTREMELY heavy on the pop rock (even beating KPKX), so... despite the talk on how boring KMXP is, you can't really deny that they don't know what they are doing (And they actually have more direct competition!).
__________________________________________________________________________________/
SO.. with all that being said, you can see why I don't really want to say much about B98.5 and attempt to talk about a beast that I have yet to get to know or "fully" understand. "Normal" may not always be everything...
However, fact still remains that a lot of odd things tend to happen in Atl market and there are just some music hits that should not unnecessarily be lacking. It would be interesting to see how many of these non urban formats in Atl would play it out if more non urban competition were brought in for Adult Hits, News Talk, and Straight CHR top 40.