The only problem(s) I have with Q100 (from a listener point of view) is the lack of risk and not wanting to break new hits first. However, I could see how this wouldn't "fly too well" from a strictly hits, or "top 20 guarantee" point of view.
It would be great if they could either:
* Feature / sprinkle in some possible future hits (new music) or other outer top 20 (20-40) hits overnights, or
* Add in a brief mix show segment evenings and a main one on Friday nights, similar to the Saturday night mixshow.
Also, I'm not too sure that Q100 is focusing (primarily) on cutting anybody's ratings, but I say this based on
mike7586 said:
Here is an email I got from... Q100 in response to an email I sent
While not all of those songs appeal to everyone obviously, there is a great deal of passion in Atlanta for those rock/alternative songs that were top 5 songs on the Hot 100. We only talk/research people who listen to Q100. So the people who are responding to our research are specifically commenting on songs they want to hear on Q100. These songs in no way compete with 99X or constrict the flow of success for 99X. These are flavor songs that make a station distinct.
Given that it is a competitive business, I assume that there is naturally some level of trying to remain above the next station in ratings, but I doubt they're focusing their "undivided attention" on trying to "keep Star down"; Star, who is now a Hot AC and not too much of a CHR Top 40 threat like they used to be. I do remember the time when Star "had to" shift more rhythmic leaning and sound more like a traditional chr just to compete with Q. I guess afterwards, there was also a time when Q shifted more adult leaning as well, which almost caused Star to re-lead in ratings.
- If that is not accurate, please correct it so I (along with others) can know a more accurate brief summary of what all really happened in Atlanta CHR top 40 over the past 10 years.
I believe WBTS simply just didn't do the best they could do with what they had as closing time "approached" for them. They started off great, but there was a hint of "giving up" near the end.
Q does play good songs and sound good, but they are sometimes too safe and slow on new (likely future hit) music, or outer top 20 hits. At least feature them overnights or have a specialty show segment for them, since there is no other formatted station to play many of them.