What local radio webstreams have the original local ads?

[bobgoodbob]

I know when I listen to iHeartRadio, some of the radio stations I listed to have National ads instead of local ads. I don't understand why, but I know some radio stations I looked at has the original local ads. So I wonder, what radio webstreams have the original ads?

 

[CTListener]

If the ads are voiced by non-union talent, the station doesn't have to pay an additional fee for streaming them. Great Eastern Radio in New Hampshire and Vermont, must be a non-union shop, because its oldies triple-cast of WFYX and two translators always runs the local ads.

https://streamdb5web.securenetsystems.net/v5/WHDQHD

 

[bobgoodbob]

If the ads are voiced by non-union talent, the station doesn't have to pay an additional fee for streaming them. Great Eastern Radio in New Hampshire and Vermont, must be a non-union shop, because its oldies triple-cast of WFYX and two translators always runs the local ads.

https://streamdb5web.securenetsystems.net/v5/WHDQHD

Thanks.

Another thing, I listened to a Saga Communications station a year or too ago and it kept the local ads. Does every Saga Communications station still do this? Because not sure if they still do it or not.

 

[gr8oldies]

WDJO, Cincinnati has the original local ads. I'm sure other smaller stations do as well.

 

[Kent]

Another thing, I listened to a Saga Communications station a year or too ago and it kept the local ads. Does every Saga Communications station still do this? Because not sure if they still do it or not.

It depends on the station and the market. Smaller markets that don't have any union shops and don't have much in way of ad agency buys don't need to cover those spots. Saga has some medium market clusters and a large market cluster. Those markets have agency buys, and those are almost always union. So, Saga covers those with other internet only spots. It's really not up to Saga. If it takes agency buys, it has to cover those spots on its streams. The only choice you have is whether to take union spots and cover them or reject those ads altogether. I don't know of anybody who's ever turned an agency spot down. Those checks always clear!

I'm not sure how aggressively Saga sells its digital product. Streaming tends to be an expensive service, and some companies sell it more aggressively than others. That's also a factor in whether or not spots get covered. If there's a demand for internet only ads, stations are more likely to cover at least some of their on-air spots. Streaming ads, though, typically sell for pennies (or less) on the dollar compared to regular radio spots. I've heard of situations where you can buy 1,000 spots on a stream for less than a single 30 second ad on the over-the-air signal. Granted, an impression on a stream is calculated differently than it is on the air, but it's still extremely cheap.

 

[davideduardo]

It depends on the station and the market. Smaller markets that don't have any union shops and don't have much in way of ad agency buys don't need to cover those spots. Saga has some medium market clusters and a large market cluster. Those markets have agency buys, and those are almost always union. So, Saga covers those with other internet only spots. It's really not up to Saga. If it takes agency buys, it has to cover those spots on its streams. The only choice you have is whether to take union spots and cover them or reject those ads altogether. I don't know of anybody who's ever turned an agency spot down. Those checks always clear!

Outside of a few fully union markets, much of the local and regional agency production is not union. And a lot of work, even in union towns, is farmed out to non-union locations.

For example, a huge percentage of the Spanish language production in the Southwest and Midwest is done in Mexico, and not subject to streaming issues. Similarly, an agency in LA can produce spots in Phoenix or wherever and not have union issues.

I am close to a union talent who does work in the LA market and has done it over the last nearly 50 years; she has been a union member "forever" as much of the work had that as a requirement. But now, the work is being done in smaller markets by subcontractors and the Spanish language work is being done out of the country. So the available work is generally not commercials... it narration for training videos, museum dialogues, and even tour buses.

 

[bobgoodbob]

Thanks guys.


I actually know a year ago that I was listening to iHeartRadio and on one of the stations I listened too, it kept the original ads.


Another thing is that on some stations, after the traffic, they just cut off the weather and it goes to commercial.