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What makes a great morning show producer?

C

CompleteGame

Particularly on a rimshot station or in an unrated market.... Does rolodex matter? Pre-produced comedy bits with good production value? Subscribing to show prep sites and customizing it to your area? Or using a lot of excerpted audio as a set-up to a topic segment?

I know the Atlanta board isn't the place for this topic necessarily, but I'm starting to believe that for a talk-intensive format the producer might be even more critical than the talent.
 
CG...

Saying that a Producer is more important than the Talent on a Talk-Intensive format is like saying a NASCAR Crew Chief is more important than the Driver.

To answer your question...A top-flight Radio Executive Producer must be:

  • An honest/loyal ally, friend, and confidante of the Talent, but who is not a Yes-Man...(If your Producer is a Yes-man...One of you is redundant.)
  • A superb communicator...One that can listen and speak at the right times...(See honesty above)
  • Has mad Audio/Video production skills
  • Anticipates what today's show will need next, and provides it without asking
  • And understands how to contribute to the overall creative effort...A True Collaborator

Good Luck!

Jon-David Wells
The Wells Report
Dallas/Ft. Worth, Texas
 
Morning shows, regardless of market, seem to have the same formula:

News on the 30's
Traffic (time varies)
Weather (every so often)
Live Features (usually a live shot from a local business or attraction)
Taped Features (things like "house of the week" or "pet parade")

The banter between the on-air talent seems to be the only major difference.

The producer seems to be mostly a coordinator making sure the segments air on schedule and mic's are turned on (which doesn't happen often on my local Fox outlet). I assume there are separate staff that set up and edit the segments.
 
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