reelyreal said:
I'm so tired of hearing all this "smooth jazz will get a nice share!" nonsense. Where's your proof? Show me. Show me a study. Show me audience research. Show me a smooth jazz station anywhere pulling a nice share and making money. It's not there. That's why smooth jazz stations even in small markets (see Lancaster, PA) are going away and it's relegated to stations like noncomms and LPFMs in Bluffton, Ohio.
@reelyreal: You are right, the Smooth Jazz format has had a recent rough stretch on commercial stations, but I argue that's because it wasn't presented right. If you listen to a Broadcast Architecture Smooth Jazz Network Station (
http://www.smoothjazz1025.com/main.html) and compare it to what I play on WBWH (
http://tunein.com/radio/WBWH-993-s39112/#tab2-tab) then I think you'll hear a difference. Also note that we don't call the station "smooth jazz" and that it includes "smooth vocals" from a wide variety of genres (Blue Eyed Soul, Triple-A, Jazz, R&B to name a few) as well as Chill music.
I can present some arguments that there is a calling for this type of music.
1) New York City's #1 rated station is a "soft" format (WLTW/106.7 FM), so maybe there is hope for "soft" or "neutral" formats. Although, people in my age group (I am 20) are probably listening to one of the top 40/pop/hip hop stations in NYC.
2) In Orlando, before it went off the air last summer (the local owners retired and sold the station) WLOQ 103.1 was consistently in the top 10-15 ratings wise.
3) In Phoenix, last year 95.5 KYOT switched to a Rhythmic Oldies format from Smooth Jazz (BA Network). Now, this new format (KYOT) is getting beat out by the Mainstream Jazz/NPR station (KJZZ), so obviously the abandoned Smooth Jazz listeners switched over to KJZZ.
http://www.radio-info.com/markets/phoenix
4) In Seattle, (last year - I believe) 98.9 KWJZ switched from Smooth Jazz to a Modern AC format (now KLCK). KLCK is now being (slightly) beat out ratings wise by KPLU, an mainstream jazz/NPR/news station. Again, the KWJZ listeners must have migrated to KPLU.
5) Smooth AC stations KTWV (Los Angeles)
http://www.radio-info.com/markets/los-angeles
and recently switched WNWV (Cleveland)
http://www.radio-info.com/markets/cleveland
both are doing quite well in their respective cities.
The station that I would have would be comparable to KTWV or WNWV's playlist, but with more Smooth Jazz, more unique vocals and Chill music. The vocals and chill music would be the thing that would make it stand out, I believe.