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What Pittsburgh Station Group should Compete with WDVE?

B

Bbabybear02

Guest
There is one thing Pittsburgh needs a good Active Rock Station. WDVE is Playing Classic Rock with a little new Rock and 105.9 The X WXDX is mostley Alternative. BOTH OWNED BY CLEAR CHANNEL!!!!

So Please tell me which Pittsburgh station should compete with WDVE?
 
Bbabybear02 said:
There is one thing Pittsburgh needs a good Active Rock Station. WDVE is Playing Classic Rock with a little new Rock and 105.9 The X WXDX is mostley Alternative. BOTH OWNED BY CLEAR CHANNEL!!!!

So Please tell me which Pittsburgh station should compete with WDVE?
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How about WLER-FM in Butler - Kenhawk ;D

Seriously, I agree we need an active rock station that will stay true to their format, like the promise K-Rock had until the last few months when it added the worthless, mindless chatter from the loser in Philly.
 
K-Rock created some dents before they decided to destroy it.

Part of that was not having Stern anymore and the David Lee Roth disaster, but had they stayed away from the talk and just played music there would have been something there.
 
Pratte4Life said:
K-Rock created some dents before they decided to destroy it.

Part of that was not having Stern anymore and the David Lee Roth disaster, but had they stayed away from the talk and just played music there would have been something there.
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I am glad to hear I'm not a complete loon. Someone actually agrees with me that K-Rock had a chance to create it's own audience. I thought I was one of the very few...

Anywho, Pittsburgh surely has a rep of being a "rock town." I thought it's odd that no station here really serves the "new/active rock" to such a supposed rock town. Yes, "The X" is an alternative station. Their playlist has a few new rock tunes, but in large, stick with the "MTV-U" alternative rock (which seems dominated by emo kid bands). And yes, DVE plays some new rock...at 2 in the morning! From 6 AM till 10PM, they are HEAVILY dayparted as classic rock.
 
After I posted that, I did a Wikipedia search on the Roth show.

I can't comment on the content- I never listened to it. But I do know that it was carried on seven stations and three of them have changed their formats since then. Roth significantly crippled every station it was on.

WDVE didn't drive K-Rock out of business. K-Rock self-destructed. The amazing thing is that some suit thought that what wasn't flying in Philly would fly in Pittsburgh and they gave us that Kidd Chris Show (or was it Chris Kidd?), which I listened to ONE TIME and realized I would never make that mistake again.

WDVE has never really had much competition, all things considered. WRRK basically was playing the same playlist- only wimpier (what in the world was "Piano Man" by Billy Joel doing on a rock station's playlist?).

I've said it to the point I now have a stalker, but . . .

WAIT!

WAIT!

I NEVER HAD A CHANCE TO LOVE YOU!

COULD MY PRAYERS FINALLY BE ANSWERED????????

I have just done my look at the WDVE playlist like I always do to complain about their songs being too old and slow, and

WHAT IS THIS????

I'm looking at their playlist, and for the first time in awhile- it's TOLERABLE!

In addition to Donnie Iris and Led Zeppelin, which by law all Pittsburgh rock stations are required to play, the other last four songs played, were Foghat's Slow Ride, The Cult's Fire Woman, BTO's Let It Ride, and Bon Jovi's Livin On a Prayer!

REAL ROCK SONGS! SONGS THAT MAKE YOU MOVE! SONGS THAT PUMP THE BLOOD! SONGS THAT MAKE THE LOCAL FUNDAMENTALIST PREACHER BELIEVE YOU'RE WORSHIPING SATAN!

REAL SONGS! GOD LOVE 'EM, REAL SONGS!

Now, I will say if you go down this list a bit more there is Phil Collins on there. And Phil Collins has no business being on a rock station.

But even so, dude, WDVE IS- BY AND LARGE- PLAYING A SET OF SONGS THAT ROCK!

I haven't been this excited since Heather Locklear was on the cover of Cosmopolitan!
 
"Real" rock stations chase males 18-34. DVE is #1 25-54 overall in the market. Most of their listeners are over 30 if not over 40. Tons of women listen to DVE.

They are incredibly successful because they understand their audience and stay true to them.

K-Rock was a corporate cram-down that was doomed from the word go.

The hole in the market is new rock. The X is somewhat conservative as far as that goes (I rarely listen to them, but when I do I usually hear several-years old alternative song that I recognize). The 18-34s would appear o be the most available demo.

If you want to attack DVE's upper demos, you'd have to go classic rock and maybe flavor it along the lines of a AAA (adult album alternative) format or a rock AC. The last time something like that had any real measure of success was when Y97 brought Jimmy and Steve back from Florida. That was over 20 years ago.

I think the only signal that would potentially be available for such an experiment would be WLTJ at this point, and Steel City already had 97 Rock, so don't hold your breath.
 
Not to pick a fight, but it should be said K-Rock improved the ratings from B-94 initially and allowed KDKA and WDSY to tie WDVE for No. 1 during one book.

So I'm not sure it was doomed from the start. It was, of course, initially a place to let Howard Stern live out his final days on terrestrial and I have to say most of my friends were listening to Stern. Most of them said they were sick of the same old jokes they'd been hearing for years.

What doomed it was Roth and, yes, the suits that somehow then thought we'd be interested in bad Philadelphia hot talk in midday.

The average WDVE listener is 39.
 
Sick of Howard Stern doing the same jokes? How about the DVE Morning show running jokes and bits into the ground? And, they're not even funny!

The only funny people they have are the paid comedians. And even they are not that funny.

How about flipping 100.7? They have been so stagnant with this station, if done properly, they or anyone for that matter, can hurt WDVE. But, since they are owned by the same company as KRock was, and Keith Clark at the helm, that probably won't happe.

I had hoped KRock was the answer. They should've followed through with making the station more high profile, more promotion, tv, etc.
 
Ray- I think they had plenty of promotion. In 2006 you couldn't go outside in Pittsburgh without seeing a David Lee Roth billboard.

And that, my friend, is really all I need to say!
 
Promotion was certainly not a problem for Roth. Even the best marketing campaigns are not guaranteed success. Roth's biggest problem was the show itself. Kidd Chris had no promotion at all, nor did he deserve it. Pittsburgh does not enjoy hearing how great Philadelphia is. It's bad enough our state government ignores Pittsburgh and gives Philly the golden treatment. We don't need some punk from Philly to rub it in our faces any more.
 
Raymond said:
How about flipping 100.7? They have been so stagnant with this station, if done properly, they or anyone for that matter, can hurt WDVE. But, since they are owned by the same company as KRock was, and Keith Clark at the helm, that probably won't happen.
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From your mouth to management's ears, please, God.

I mean, what purpose does this station serve when Bob (and Sam in Greensburg for that matter) is playing better 80's songs that haven't been played into the ground and when we have 2 other stations (WLTJ & WSHH) that play the 90s crap and currents that they play.

And Part-timer - I think you are being WAAAAAY too nice to the X by calling them "somewhat conservative." ;) Do you know what I usually hear when I flip there? Metallica. Metallica has no business being on an alternative station. I feel like they're trying to fill the rock void, but doing it so terribly. If they would really be an alternative station and quit with the stuff that doesn't belong on there, they would do better - and an active rock station for the real, active rock.

Of course I realize I'm asking CBS & CC to work together and that's not likely to happen.
 
Ray- I re-read that post and I didn't make it clear.

Just to make it clear- most of my friends had switched to Stern because the jokes on WDVE were all too old.

Of course, that's kind of how WDVE gathers its audience anymore. It is because they're the old habit. Mark Madden even made a joke the other day about how WDVE hadn't changed their playlist since 1982.

I'm not saying they need to clean house or fire Jimmy Krenn. Heck, if they tried to do the latter you'd probably have more of an outrage than when KDKA fired Bob Prince.

But a few harder, faster songs, some more clever humor, and better highlighting of local rock concerts wouldn't hurt.
 
Yes, DVE is very stale.

I don't think it would be an outrage is Krenn were fired. It would certainly save CC money in the short and long run. They will soon realize that perhaps they're shelling out big bucks for a no-talent has-been comic.

Your ideas on how to freshen them up are right on target. But, their management won't make that happen. Heck, at least freshen up the music. That would be a great start.
 
all you need is about 2 cd's worth of music and a radio antenna to compete with dve
cause that is all dve has is led zep's greatist hits and about 5 other songs that they play every day
 
Thanks ev1 for the Ideas. My Opinion is either 96.9 or 100.7 should swich.
 
1360? Nah no way. The ONLY combo and I REPEAT The ONLY combo that could kick DVE to it's knees is the 620KHB 770KFB radio empire! Seriously I had 770 on a few days ago while driving through the 'burg and they played a cool sweeeper "770 KFB plays more music then KDKA and KQV combined! "Touche! Keep it crankin Clark! ;D
 
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