We have witnessed it with 820/WWBA and now 860/WGUL, a break in the middle of the broadcast day with 'infomercial-ly' programming. On 820 is a gold/precious metal investment program at 11AM, and on 860 a Wall Street hot tips program at 3PM. These hour long interludes are clipping off portions from national talkers, and are disrupting what would otherwise be a coordinated broadcast day.
I can only assume these are paid programs of some sort. Possibly the stations need the revenue from a paid program. My question to radio professionals... if you were programming these stations, what price would you demand to have the broadcast day interrupted? Can the money earned from paid programming possibly replace that which could be earned from carrying the national advertising? Is the damage done to the station in the form of tune-out something that affects what is earned from advertising sales the rest of the day?
I can only assume these are paid programs of some sort. Possibly the stations need the revenue from a paid program. My question to radio professionals... if you were programming these stations, what price would you demand to have the broadcast day interrupted? Can the money earned from paid programming possibly replace that which could be earned from carrying the national advertising? Is the damage done to the station in the form of tune-out something that affects what is earned from advertising sales the rest of the day?