What Radio and Ad Execs Apparently Don't Know

[landtuna]

From ex-morning man Bill Gardner's blog:

Nielsen Ratings published an interesting study. Leaving out 80 million people over 50 may be, in their words, "a huge mistake!"

More here: http://www.billgardnerontheradio.com/home (scroll down)

 

[TheBigA]

Radio stations would love to target over-50s, if they are who advertisers want. The question needs to be asked of agencies, not radio. Because it's EASY to get over-50s to listen. It takes more work to get those 25 year old males. It's even tougher to keep them.

 

[PTBoardOp94]

http://boomagers.com/sites/boomagers/files/Boomers_-_Marketing's_Most_Valuable_Generation.pdf

A note: it was paid for by an ad agency whose speciality it is to target boomers!

 

[SaltyDog]

http://boomagers.com/sites/boomagers/files/Boomers_-_Marketing's_Most_Valuable_Generation.pdf

A note: it was paid for by an ad agency whose speciality it is to target boomers!

One of the few benefits of being beyond 54 years old is that ad agencies largely ignore us. I hope they continue to do so. I'm happy to live without their attention.

 

[Goat Rodeo Cowboy]

The people on the phone who ignore the Do Not Call list are happy to give attention to the 54 and above crowd that other forms of communication can't get excited about.

 

[kenglish]

Too many ad people think the over-50 crowd is only interested in buying pain relievers and pre-paid funeral plans.
Try selling us some decent cars, some reasonable travel options, some clothing (not those varicose-vein stockings), some good books, etc. We aren't as in to fads and gimmicks as the kids, so emphasize quality products. Show us some fun hobbies besides shuffle-bored, and tell us about activities we can share with the younger family members, like vacation trips, day-trip activities, sporting events, etc.