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What San Antonio/Austin needs is...

prodigy3 said:
fredcantu said:
Power is not everything. Ask anyone who remembers KQUE in Houston that used to run 280,000 watts. It gets much better coverage now with 100,000 watts and a taller tower.

KBPA has had line of sight issues with Austin because it's licensed to San Marcos. The current stick solved that but any attempt to extend coverage to the south will cost it listeners in growing Williamson County.

Besides-- Wouldn't serving two markets make it harder to sell local ads. Would Austin merchants want to pay for SA listeners and vice versa?
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I don't think so, when listening to The Beat and Hot933 you'd always here the same Dr Pepper commercials and Morthers Window Tint.. I think it would help because the message would be given to a larger audience
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I agree, I think that a station can serve both the San Antonio and Austin markets and be able to have good advertising. Remember many local businesses are in both cities.
 
JDawg512 said:
I agree, I think that a station can serve both the San Antonio and Austin markets and be able to have good advertising. Remember many local businesses are in both cities.
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For the sake of argument, give me an example where a station has been able to sell ads to local busineses in two adjacent markets.
 
107.7 might have tried too selling spots for 6th street and Fort Hood area accounts. The station was a rim shot to both areas. But that was several formats ago.
 
fredcantu said:
JDawg512 said:
I agree, I think that a station can serve both the San Antonio and Austin markets and be able to have good advertising. Remember many local businesses are in both cities.
Click to expand...

For the sake of argument, give me an example where a station has been able to sell ads to local busineses in two adjacent markets.
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Many different advertisers. Mother's Window Tint, Twin Liquors, Thundercloud Subs, southtexashelpwanted.com, San Marcos Toyota, Capitol Hyundai, and Pluckers are all good examples of SA/Austin advertisers.
 
Probably one of the biggest obstacles to a station targeting both San Antonio and Austin is that spot radio has never been bought regionally. It's always been done on a market-by-market basis. Getting advertisers to make regional buys would take a lot of time as you'd be trying to change the culture of advertisers in general. Clear Channel tried to sell regionally a little more than 10 years ago only to abandon the strategy quickly. Simply put, it didn't work and showed no signs of working quickly.
 
fredcantu said:
Power is not everything. Ask anyone who remembers KQUE in Houston that used to run 280,000 watts. It gets much better coverage now with 100,000 watts and a taller tower.

KBPA has had line of sight issues with Austin because it's licensed to San Marcos. The current stick solved that but any attempt to extend coverage to the south will cost it listeners in growing Williamson County.

Besides-- Wouldn't serving two markets make it harder to sell local ads. Would Austin merchants want to pay for SA listeners and vice versa?
Click to expand...


I used to be able to pick up KQUE here at nite sometimes
 
The only thing that needs to happen is for the KISS antenna be moved to San Marcos. Or at least up the power so those of us in Austin can listen to a real rock station.
 
The power of 99-5 KISS is fine, but what is blocking it is K259AJ (99.7). It would come in just as good as 105.3 in San Antonio if it weren't for that tower. I am a big fan of KISS and wish we could pick it up in Austin.

I think what Austin needs is POP en ESPANOL. That is what I thought 107.1FM was going to flip to back in December. It seems like all the spanish stations in Austin are Norteno.
 
Granted, I did most of my listening in the car, but I never had any trouble getting 99.5 KISS in Austin, and the translator at 99.7 was on-air at the time. Keep in mind that KISS, like all Cox stations, will stream to your smartphone. So, if you have trouble getting it in Austin, just connect a smartphone to your radio's auxiliary input or buy an FM transmitter for your smartphone (should cost you less than $50). Of course, make sure you have an unlimited data plan on your cell service, or you'll run up a huge bill quickly!
 
Yeah, I assumed you were speaking of in the car listening, that is all I pay attention to because, in the end, where do you do most of your listening? What part of Austin do you live? I can pick up 99.5 KISS on William Cannon, but anything north of that, the frequency receives interference from the translator 99.7.
 
93-3TheSurge said:
Yeah, I assumed you were speaking of in the car listening, that is all I pay attention to because, in the end, where do you do most of your listening? What part of Austin do you live?
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Now, I live in the St. Louis, MO area, but I used to live near Metric and Braker. I was able to pick KISS up to about Round Rock when driving.
 
93-3TheSurge said:
Yeah, I assumed you were speaking of in the car listening, that is all I pay attention to because, in the end, where do you do most of your listening?
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I listen mostly at home and work, like the "average" American, who only does about 30% to 33% of their listening in the car.
 
1st adjacent interference will be mostly dependent on the quality (selectivity/front-end strength).of the receiver used.

If your radio has a "local/DX" switch, sometimes you can actually do better in this situation by putting it on "local"...or buy a better radio.
 
Kent said:
93-3TheSurge said:
Yeah, I assumed you were speaking of in the car listening, that is all I pay attention to because, in the end, where do you do most of your listening? What part of Austin do you live?
Click to expand...

Now, I live in the St. Louis, MO area, but I used to live near Metric and Braker. I was able to pick KISS up to about Round Rock when driving.
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Yeah, I guess once you get north of the translator 99.7 you can pick up KISS a little better.

DavidEduardo said:
93-3TheSurge said:
Yeah, I assumed you were speaking of in the car listening, that is all I pay attention to because, in the end, where do you do most of your listening?
Click to expand...

I listen mostly at home and work, like the "average" American, who only does about 30% to 33% of their listening in the car.
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So what you are telling me is you don't listen to radio in your car? That has to be boring. I don't know where you are getting your stats from, but they are WRONG!!!!!!!!!!!!!! Think about it, not everybody has a boss/job that would allow for radio listening, and most people have another electronic device they prefer over radio in their home, but EVERYONE LISTENS TO THE RADIO IN THEIR CAR!!!! The "average" (love that!) American...what is that exactly? The "average" American who cannot afford the internet or cable may do the majority of their listening at home, but that is not the "average" American, is it??? ::) ::)
 
Yeah Fred, when I am texting while driving, my radio is locked to 101X. LOL.
 
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