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What stations could flip next?
- Thread starter SacDX
- Start date
I don’t see any. Flipping formats results in lost revenue unless there’s an opportunity available. You can’t go by the 6+ numbers.
KFBK’s local news department was taken over by 24-7 in April of 2019. I was its last local news director, and corporate inherited my staff of 14. Last I heard, they’d taken it down to one part-timer and KFBK staff that have other jobs have been propping up the product by doing the news that iHeart isn’t giving them the resources to do.
I’m sure Entravision will eventually find a format du jour to put on 103.5, though it’s being run on the cheap.
Maybe the River ditches their classic rock format and goes variety hits. The days of Dog and Joe are gone and the station only exists as a flanker.
I’m curious if KJCN is still broadcasting or not. I’d imagine since they can easily start transmitting back on Mt. Zion someone would love to get their hands on that station once it can be sold to a commercial operator.
I should point out all the above is mere spitballing. I now live 9 hours from the area and just don’t have the pulse of things like before…
Maybe the River ditches their classic rock format and goes variety hits. The days of Dog and Joe are gone and the station only exists as a flanker.
I’m curious if KJCN is still broadcasting or not. I’d imagine since they can easily start transmitting back on Mt. Zion someone would love to get their hands on that station once it can be sold to a commercial operator.
I should point out all the above is mere spitballing. I now live 9 hours from the area and just don’t have the pulse of things like before…
The River was created (by Curtiss Johnson, who created The Eagle and 98 Rock’s formats) as a flanker in the first place—-a station that could be a second choice for P1s of both those stations.
I thought KSFM was going to flip eventually as they’ve been near the bottom of the ratings, but they went up a bit last month. Plus I guess when one company owns several stations, they don’t care so much if they aren’t all #1.
Those numbers aren’t bad since they’re in the younger demos. You have to look at the billing . If anything, they actually may have billing comparable to the Eagle or KRXQ. It comes down to demos and think the Eagle may be high 55+
Also KSFM sells great along KUDL.
Also, KSEG, KRXQ, KIFM and to lesser degree, KKDO are male driven.
KUDL and KSFM lean young and female.
KUIC is locally focused to Solano County.
While that was true at the time, the current product plays a lot of pop.
Yeah, I’m just noting that the point was always a flanker. The River has never been intended as anything else.
They're still broadcasting. I check whenever I'm in Amador County, but for the most part the programming is not very interesting. That frequency won't ever be a player in the Sacramento market though. Too much signal coming from KZSZ to the North. There was a serious effort to serve Sacramento from there with a commercial signal back in the 1990's. You can check out its sordid history here:
They actually built a tower on a hill in Pioneer which still stands today, registration ID 1321572. It was specifically built to meet the mileage separation from KZSZ - I can't remember, but I looked it up once and it was like 1/2 mile farther than the limit. It was Spanish hit radio, high energy, with lots of references to Sacramento. But everywhere I checked in Sacramento proper, KZSZ was dominant. The owners at the time (Idaho Broadcasters Consortium) tried reducing height and increasing power, and there was even speculation that they were running over their legal power limit. But it eventually failed and appeared again in a noncommercial filing window. KJCN is broadcasting from a site that's technically short-spaced to KZSZ, but it is allowed under 73.215.
Bottom line is that station can serve a bit of Amador county but not much else. KZSZ is just too strong.
Dave B.
There is a thousand alternatives to TTOC on streaming media.
I agree. That is one of the aspects of radio that Internet-based streaming has yet to match (the potential is there I suppose, but the implementation of phone-head unit links (via Bluetooth or whatever) in most car makers, while better than in years past I'm sure, was still hit or miss last I knew).
Yup, pretty much. This includes dead or mostly dead formats such as classic (50s and pre-British Invasion 60s) oldies, Beautiful Music, Smooth Jazz, Big Band, etc.
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