What the Hal?

[salemjedi54]

You got it! And I haven't listened to KKDA-AM in a long time, but somehow they used to attract NATIONAL advertisers. It was Crest and Procter and Gamble and major brands, not Joe Bob's Radiant Barrier and The Men's Club. And KKDA has been privately owned by Hyman Childs for the last 40 years. Childs was in radio sales and radio sales management (KBOX-AM, for one) before he owned stations, so maybe some of that old school "magic" still works these days. If some folks would quit wasting time trying to reinvent the wheel, and take a cue from those who already walked the walk, well, just maybe the industry wouldn't be in such pathetic shape today.

You still can make money from local advertisers. I have never heard spots for Sweet Georgia Brown, Williams Chicken, South Dallas Cafe 1&2., TaPheGes, Henderson's Chicken Shack. I know there is a new jazz/dinner club that opened in Desoto on Hampton called Jazzy's. There are lots of black owned small businesses that might be willing to adverstise if salespeople made the effort to make a sales pitch. The LSM's are not using all the tools to generate business anymore. Its sad to think that just because we are "old" that we can't be sold on something.

 

[MikeShannon914]

Right again! While white people have abandoned radio in droves, you have a lot of blacks and Hispanics who still depend on their radio for a sense of community...and what better place to hit them with advertising! The last black-owned (or black-oriented) business I can specifically recall hearing an ad for on the radio is Black Images Bookstore in Wynnewood Village, and that was quite a while back. The older black audience, and especially the part of it that skews affluent, is underserved and all but forgotten in this market. If I were Hyman Childs, I'd hire 20 salespeople right now and have them saturate every black-owned business in North Texas they can find. Why? Because when "this thing we call radio" is completely dead in a few years, and stations are REALLY completely worthless, at least you played it smart in radio's dying days and took it for every dollar you could make off it while there was still some PERCEIVED value there. In the case of KKDA-AM, that value is still prove-able.

(Oh, and I'd flip KRNB to a smooth jazz-soft R&B hybrid, and go after that 54+ affluent black money.)

 

[salemjedi54]

Right again! While white people have abandoned radio in droves, you have a lot of blacks and Hispanics who still depend on their radio for a sense of community...and what better place to hit them with advertising! The last black-owned (or black-oriented) business I can specifically recall hearing an ad for on the radio is Black Images Bookstore in Wynnewood Village, and that was quite a while back. The older black audience, and especially the part of it that skews affluent, is underserved and all but forgotten in this market. If I were Hyman Childs, I'd hire 20 salespeople right now and have them saturate every black-owned business in North Texas they can find. Why? Because when "this thing we call radio" is completely dead in a few years, and stations are REALLY completely worthless, at least you played it smart in radio's dying days and took it for every dollar you could make off it while there was still some PERCEIVED value there. In the case of KKDA-AM, that value is still prove-able.

(Oh, and I'd flip KRNB to a smooth jazz-soft R&B hybrid, and go after that 54+ affluent black money.)

Really if Hyman was smart, he should have bought KHVN and basically said, "if you want Black adults, you have to come see me."
Mike just to let you know that Black Images went out of business about 2-3 years ago. I think Emma still sells books online, but the store is closed.

Willis Johnson every day tells folk about black businesses. Even has a black business network set up on www.willisdacrooner.com

Have any of you heard of Brooklyn Jazz Cafe. Its right across the street from the Dallas Police HQ on Lamar. That area of town is booming.

 

[theoutsider]

i seem to remember mike rhyner popping up at wbap for awhile many years ago, long before the ticket. nobody knew who he was and he wasn't very good but you could tell he knew how to work with a guy. he would fill in every now and then with hal and dick and they both seemed to like him. how does anyone think he and hal would do together today?

 

[dancehaus]

Mike - If you wanted help flipping a station to Smooth Jazz-Soft R&B, I'd be willing to go in on that deal with you. I think there's real money to be had there, especially by an independently-owned venture. Unfortunately, I work in radio, so I have about fifty bucks in my savings account.

Right again! While white people have abandoned radio in droves, you have a lot of blacks and Hispanics who still depend on their radio for a sense of community...and what better place to hit them with advertising! The last black-owned (or black-oriented) business I can specifically recall hearing an ad for on the radio is Black Images Bookstore in Wynnewood Village, and that was quite a while back. The older black audience, and especially the part of it that skews affluent, is underserved and all but forgotten in this market. If I were Hyman Childs, I'd hire 20 salespeople right now and have them saturate every black-owned business in North Texas they can find. Why? Because when "this thing we call radio" is completely dead in a few years, and stations are REALLY completely worthless, at least you played it smart in radio's dying days and took it for every dollar you could make off it while there was still some PERCEIVED value there. In the case of KKDA-AM, that value is still prove-able.

(Oh, and I'd flip KRNB to a smooth jazz-soft R&B hybrid, and go after that 54+ affluent black money.)

 

[ISaidSo]