7
700WLW
Guest
"What the new Arbitron rules mean to you"
"Result: More listening to "other" recorded. Lower shares for your station."
"Implication: Even if there were HD radios in circulation there will be no listening measured until 2007, and based on the likely confusion of dial position (e.g., 93.3 vs. 93.3-2), I find it unlikely that Arbitron ratings for HD will EVER be accurate under the diary methodology. In fact, it is very likely that the most "popular" HD side-channels will directly cannibalize their terrestrial parents and vice versa. At least in Arbitron."
http://www.hear2.com/2006/09/what_the_new_ar.html#comments
"Sirius launches 'Sirius Internet Radio'"
http://www.hear2.com/2006/09/sirius_launches.html#comments
"Result: More listening to "other" recorded. Lower shares for your station."
"Implication: Even if there were HD radios in circulation there will be no listening measured until 2007, and based on the likely confusion of dial position (e.g., 93.3 vs. 93.3-2), I find it unlikely that Arbitron ratings for HD will EVER be accurate under the diary methodology. In fact, it is very likely that the most "popular" HD side-channels will directly cannibalize their terrestrial parents and vice versa. At least in Arbitron."
http://www.hear2.com/2006/09/what_the_new_ar.html#comments
"Sirius launches 'Sirius Internet Radio'"
http://www.hear2.com/2006/09/sirius_launches.html#comments