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What Untried Format Might Work in Memphis?

L

longleggs

Guest
This is a just for fun question. I just love this board and I respect everyone on here. I was wondering what format, that is not currently anywhere on Memphis radio, might work in this market. I would prefer something that has never really been tried here, but feel free to list ideas that may have failed years ago but might succeed now.

This obviously isn't a totally new idea but I think a really good country station could make it in Memphis if it focused more on classic country and newer artists the don't get much airplay. I am not a country fan but I have heard for years that people actually thought the old Froggy was better than Kix 106.
 
I've always been a fan of Mongolian Throat Singing. What about that? A Capella Gregorian Chants might sound catchy in afternoon drive...maybe a combination. Couldn't be any worse than anything I've found on my dial in the last 10 years.

AT
 
As Lawrence Welk's father once told him while fly Larry was pounding his squeezebox, "You keep playing that thing and you'll polka your eye out!" (Rimshot, please)
 
There is still a market niche for late 60's, 70's, and 80's rock/pop. Nothing after 1991 grunge / alternative influx.

KIM was initially filling this spot, but they abandoned it. That's when I (and many others) abandoned them, except for the AT40 replays on the weekends.

WVIM has 50's, 60's, and 70's mix but the signal is weak north of the MS state line and east of Olive Branch.

The other available niche is the 'Outlaw Country' format that WXMX was rumored to be considering.

Regardless of format, if the signal isn't strong enough, then did the tree actually fall in the woods?
 
Tynosaur said:
I've always been a fan of Mongolian Throat Singing. What about that? A Capella Gregorian Chants might sound catchy in afternoon drive...maybe a combination. Couldn't be any worse than anything I've found on my dial in the last 10 years.

AT
Click to expand...

Well it would have to be urban to work (or maybe not, Power 99). But think Mongolian Throat Singing with a Gangsta twist.
 
Well, back in 1969 and up till Dees brought reality to town, I pulled 30+ morning shares in 35+ on WREC with what the great John Powell always referred to as AOR on WREC...AOR standing for All Over the Road, of course. Maybe its time has come once more? Naaaaahhhhh!
 
I think whoever flips an FM stick to talk has a chance...not man/hot talk but good talk similar to what WTN has done in Nashville. WREC looks unbeatable now but so did WLAC in Nashville at one time...now they are looking up to WTN.
 
I agree that a good talk radio station might work on FM. I used to love the old WREC. I may have been one of the few but I still think Kim Fm could have worked with better marketing. Their idea to compete with FM 100 recently was a poor decision. They sound too much the same and they are too close on the dial.

I still contend a classic hard rock radio station could work. 70's and 80's hard rock is making somewhat of a comeback. I think if you played 80's hard rock hairbands along with some bands that aren't straight out hard rock like Heart, etc. and threw in some 70's hard rock as well like UFO,Uriah Heep, Alice Cooper's early work, early Judas Priest, etc. and perhaps occassionally played new songs by older artists (For example, I hear Ted Nugent has a new one coming) there is a big enough audience to support that. Sort of like the Boneyard station does on XM satellite radio.

I also think a straight 80's to early 90's pop station could work.

I don't like what 98.1 is doing. Are they competing with 93 x or Rock 103 these days. I heard a teenager the other day say 98.1 plays too much new rock for him to listen to all the "old people's songs" and for me they play too much new rock to keep me listening.
 
Put me down for the news/talk or lifestyle station on the FM dial.
 
How about an all sound effects format? Morning drive could be birds and nature sounds plus busses loaded with children hitting bridge abutments, middays could be workplace sounds (useful, that, for checking out early whilst leaving the radio on), afternoons, perhaps food preparation or sounds of play or daycare drivers closing bus doors and leaving onboard small, helpless tykes, evenings maybe shouting with gunshots and bottles breaking with animal sounds-particularly guttural ones, and overnights how about creaking doors, chains dragging, plus sounds of gagging through pillows and low moans, particularly about 4am, when most folks die. The possibilities are endless! Is WSFX taken? Give it a think and get back to me on Tuesday.
 
You'll have to remember Tynosaur, we are in Memphis, so gunshots would have to be involved...maybe instead of an all request lunch hour, you could do an all request midnight hour.....with varying sfx of varying weaponry....from a .38....to a 44 magnum....with an occasional oozie thrown in...and during the oldies segment, you could include muskets and the old reliable blunderbuss.
 
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